Rascasse Audience Intelligence

Nico Rosberg Audience in United States

A data profile of the people who buy, follow and care about Nico Rosberg in United States — modelled from more than twelve digital signal sources. Nico Rosberg has an estimated audience of 249,361 people in United States.

#127among Motorsport in United States#13272among Person in United States#5365in Sports

The average Nico Rosberg fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Industrial technology, Garage kit, Charles Leclerc, with strongest over-indexing on Industrial technology (579.92× the country average).

Demographically, the Nico Rosberg audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nico Rosberg fan in United States is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Industrial technology.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nico Rosberg profile in United States.

Audience size
249K
in United States
Gender
29.6%♀
70.4% male
Age
32.8
average years
Country rank
#52930
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nico Rosberg fans

29.6% are female, 70.4% are male, average age 32.8.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Nico Rosberg audience in United States
MetricValue
Female29.6%
Male70.4%
Average age32.8
Estimated audience size249,361
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Nico Rosberg audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Nico Rosberg audience comes from United States.

Worldwide audience distribution share by country for Nico Rosberg
CountryShare
Germany11.7%
United States10.7%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nico Rosberg audience in United States is strongest.

Fig. 05

Top regions by affinity

Nico Rosberg fans by region: top regions in United States
#RegionReachAffinity×
01California~50K1.61×
02Washington, District of Columbia~1K1.51×
03Massachusetts~7K1.45×
04Washington~7K1.38×
05Connecticut~3K1.34×
06New York~20K1.31×
07New Jersey~8K1.27×
08Virginia~8K1.25×
09Florida~20K1.16×
10Oregon~3K1.16×
11Texas~30K1.15×
12Maryland~5K1.12×
13Illinois~10K1.11×
14Nevada~3K1.11×
15Colorado~4K1.10×
16Utah~3K1.10×
17Georgia~9K1.08×
18North Carolina~8K1.07×
19New Hampshire~1K1.07×
20Arizona~6K1.05×
21Vermont<1K1.05×
22Indiana~5K1.04×
23Minnesota~4K1.03×
24Hawaii~1K1.03×
25Pennsylvania~9K1.00×
26Michigan~7K0.97×
27Wisconsin~4K0.97×
28Idaho~1K0.97×
29Rhode Island<1K0.97×
30Maine<1K0.94×
31Montana<1K0.94×
32Nebraska~1K0.92×
33North Dakota<1K0.92×
34Ohio~7K0.91×
35Iowa~2K0.91×
36Delaware<1K0.91×
37Alaska<1K0.91×
38Kansas~2K0.90×
39Tennessee~5K0.89×
40Missouri~4K0.89×
41South Carolina~3K0.89×
42South Dakota<1K0.88×
43Oklahoma~2K0.86×
44West Virginia~1K0.85×
45New Mexico~1K0.84×
46Kentucky~3K0.83×
47Arkansas~2K0.83×
48Alabama~3K0.81×
49Mississippi~2K0.78×
50Louisiana~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Nico Rosberg, United States
0.77×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nico Rosberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nico Rosberg audience
#·InterestCategoryAffinity×
01Industrial technologyTopic579.92×
02HellaflushCars & Mobility494.51×
03Garage kitHome & Garden372.64×
04Mad Mike WhiddettSports303.69×
05SpeedhuntersCars & Mobility210.48×
06Monster GarageCars & Mobility200.17×
07Valtteri BottasSports176.19×
08Charles LeclercSports144.46×
09Sergio PérezSports143.38×
10Monaco Grand PrixSports132.66×
11Quattro (four-wheel-drive system)Cars & Mobility124.26×
12Daniel RicciardoSports120.48×
13Heavy equipment operatorBusiness & Career108.69×
14Formula DriftSports86.93×
15Fernando AlonsoSports68.73×
16Lando NorrisSports68.54×
17George RussellSports53.87×
18Max VerstappenSports52.56×
19Automotive newsInternet & Social Media50.75×
20Lewis HamiltonSports35.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nico Rosberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nico Rosberg audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.27×
Healthy LifestyleBALANCE2.03×
Luxury OrientationPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nico Rosberg audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
TraditionCONSERVATISM0.47×
IndividualismJOY0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nico Rosberg have in United States?

Nico Rosberg has an estimated audience of 249,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nico Rosberg fans?

29.6% of Nico Rosberg fans are female, 70.4% are male, with an average age of 32.8 years.

03

Which brands do Nico Rosberg fans like most?

Nico Rosberg fans show strongest brand affinity for Industrial technology (579.92×), Garage kit (372.64×), and Charles Leclerc (144.46×) over the country average.

04

Where do Nico Rosberg fans live in United States?

Nico Rosberg fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nico Rosberg fans also like?

Beyond Nico Rosberg itself, the audience over-indexes on Garage kit (372.64×), Charles Leclerc (144.46×), Hellaflush (494.51×), and Formula Drift (86.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nico Rosberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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