Nico Rosberg Audience in United States

Nico Rosberg has an estimated audience of 258,183 people in United States. 29.6% are female, 70.4% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Industrial technology, Garage kit, Charles Leclerc, Hellaflush, Formula Drift.

The average Nico Rosberg fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Industrial technology, Garage kit, Charles Leclerc, with strongest over-indexing on Industrial technology (579.92× the country average). Demographically, the Nico Rosberg audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Nico Rosberg fans

Demographic split for Nico Rosberg audience in United States
MetricValue
Female29.6%
Male70.4%
Average age32.8
Estimated audience size258,183

Audience persona

The typical Nico Rosberg fan in United States is more male, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for Industrial technology.

Top regions in United States

Top regions ranked by reach for Nico Rosberg in United States
RegionReachAffinity
California48,4061.7×
Texas26,0701.17×
Florida20,9201.2×
New York20,2511.4×
Illinois10,3571.2×
Pennsylvania8,9141.03×
Georgia8,8971.12×
New Jersey8,5261.3×
North Carolina8,4281.08×
Virginia8,2061.3×
Massachusetts8,0001.57×
Washington7,6791.48×
Ohio7,3150.92×
Michigan6,7120.99×
Arizona6,0111.14×
Indiana5,0051.06×
Maryland4,8931.1×
Colorado4,7991.18×
Tennessee4,4590.86×
Wisconsin3,9061.01×
Oregon3,8431.3×
Minnesota3,8181.03×
Connecticut3,5391.37×
Missouri3,4730.83×
South Carolina3,4370.88×
Nevada2,9321.17×
Alabama2,7450.76×
Kentucky2,5510.79×
Utah2,4441.06×
Oklahoma2,3430.82×
Louisiana2,2700.68×
Iowa1,7270.81×
Kansas1,6560.81×
Washington, District of Columbia1,3991.8×
Idaho1,2550.97×
Arkansas1,2080.57×
Mississippi1,1450.54×
Hawaii1,1301.02×
New Hampshire1,1041.09×
Nebraska9380.72×
New Mexico8850.68×
West Virginia7680.64×
Rhode Island7210.88×
Maine7050.76×
Montana5830.81×
Delaware5190.73×
Vermont4931.09×
South Dakota3890.65×
Alaska3340.61×
North Dakota3290.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nico Rosberg audience
BrandAffinityCategory
Industrial technology579.92×
Garage kit372.64×Home & Garden
Charles Leclerc144.46×Sports
Hellaflush494.51×Cars & Mobility
Formula Drift86.93×Sports
Speedhunters210.48×Cars & Mobility
Lando Norris68.54×Sports
Max Verstappen52.56×Sports
Valtteri Bottas176.19×Sports
Daniel Ricciardo120.48×Sports
Monster Garage200.17×Cars & Mobility
Sergio Pérez143.38×Sports
Heavy equipment operator108.69×Business & Career
Monaco Grand Prix132.66×Sports
Lewis Hamilton35.41×Sports
Quattro (four-wheel-drive system)124.26×Cars & Mobility
George Russell53.87×Sports
Fernando Alonso68.73×Sports
Automotive news50.75×Internet & Social Media
Resident Evil 441.56×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nico Rosberg audience
TraitClusterScore
Family OrientationCONSERVATISM2.75
LGBTQ+ IdentityOPEN2.54
Luxury OrientationPREMIUM1.93
Early Adopter MentalityPOWER1.73
PatriotismCONSERVATISM1.71
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Nico Rosberg
CountryShare
Germany11.8%
United States11.0%
United Kingdom8.6%

See Nico Rosberg audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Nico Rosberg have in United States?

Nico Rosberg has an estimated audience of 258,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Nico Rosberg fans?

29.6% of Nico Rosberg fans are female, 70.4% are male, with an average age of 32.8 years.

Which brands do Nico Rosberg fans like most?

Nico Rosberg fans show strongest brand affinity for Industrial technology (579.92×), Garage kit (372.64×), and Charles Leclerc (144.46×) over the country average.

Where do Nico Rosberg fans live in United States?

Nico Rosberg fans in United States are most concentrated in California (reach 48,406), Texas (reach 26,070), and Florida (reach 20,920). These three regions account for the largest share of the active audience.

What other brands do Nico Rosberg fans also like?

Beyond Nico Rosberg itself, the audience over-indexes on Garage kit (372.64×), Charles Leclerc (144.46×), Hellaflush (494.51×), and Formula Drift (86.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nico Rosberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.