Automotive news Audience in United States
A data profile of the people who buy, follow and care about Automotive news in United States — modelled from more than twelve digital signal sources. Automotive news has an estimated audience of 1,647,793 people in United States.
The average Automotive news fan in United States is 44.0 years old, more male, and lives primarily in Michigan.
The audience is concentrated in Michigan, California, Texas.
Top brand affinities include Sustainable energy, Hybrid electric vehicle, Solar energy, with strongest over-indexing on Sustainable energy (9.57× the country average).
Demographically, the Automotive news audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Automotive news fan in United States is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.
At a glance
The key figures that characterise the Automotive news profile in United States.
Search interest · 12-month trend
Demographics of Automotive news fans
24.2% are female, 75.8% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 44.0 |
| Estimated audience size | 1,647,793 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide Automotive news audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 8.3% |
| Indonesia | 7.8% |
Geography
Where the Automotive news audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michigan | ~300K | 6.53× | |
| 02 | Indiana | ~60K | 1.96× | |
| 03 | Nevada | ~30K | 1.84× | |
| 04 | Tennessee | ~50K | 1.48× | |
| 05 | Ohio | ~70K | 1.32× | |
| 06 | Massachusetts | ~40K | 1.23× | |
| 07 | Washington, District of Columbia | ~6K | 1.20× | |
| 08 | Vermont | ~3K | 1.20× | |
| 09 | Maryland | ~30K | 1.19× | |
| 10 | West Virginia | ~9K | 1.11× | |
| 11 | Illinois | ~60K | 1.10× | |
| 12 | New Jersey | ~50K | 1.09× | |
| 13 | Kentucky | ~20K | 1.09× | |
| 14 | New Hampshire | ~7K | 1.07× | |
| 15 | Connecticut | ~20K | 1.04× | |
| 16 | Arizona | ~30K | 1.02× | |
| 17 | New Mexico | ~8K | 1.02× | |
| 18 | Florida | ~100K | 0.99× | |
| 19 | Montana | ~5K | 0.99× | |
| 20 | South Carolina | ~20K | 0.97× | |
| 21 | Alabama | ~20K | 0.97× | |
| 22 | Georgia | ~50K | 0.95× | |
| 23 | North Carolina | ~50K | 0.93× | |
| 24 | South Dakota | ~3K | 0.92× | |
| 25 | Virginia | ~40K | 0.90× | |
| 26 | Wisconsin | ~20K | 0.90× | |
| 27 | New York | ~80K | 0.86× | |
| 28 | Colorado | ~20K | 0.85× | |
| 29 | Alaska | ~3K | 0.84× | |
| 30 | Pennsylvania | ~50K | 0.83× | |
| 31 | Nebraska | ~7K | 0.82× | |
| 32 | Rhode Island | ~4K | 0.82× | |
| 33 | North Dakota | ~3K | 0.82× | |
| 34 | Delaware | ~4K | 0.81× | |
| 35 | California | ~100K | 0.80× | |
| 36 | Texas | ~100K | 0.80× | |
| 37 | Maine | ~5K | 0.78× | |
| 38 | Hawaii | ~5K | 0.77× | |
| 39 | Washington | ~30K | 0.76× | |
| 40 | Missouri | ~20K | 0.75× | |
| 41 | Utah | ~10K | 0.75× | |
| 42 | Kansas | ~10K | 0.74× | |
| 43 | Idaho | ~6K | 0.74× | |
| 44 | Mississippi | ~10K | 0.72× | |
| 45 | Minnesota | ~20K | 0.71× | |
| 46 | Oregon | ~10K | 0.71× | |
| 47 | Louisiana | ~10K | 0.70× | |
| 48 | Arkansas | ~9K | 0.69× | |
| 49 | Iowa | ~9K | 0.69× | |
| 50 | Oklahoma | ~10K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Automotive news audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nico Rosberg | Sports | 50.75× | ||
| 02 | Mazda CX-3 | Cars & Mobility | 39.49× | ||
| 03 | Mazda6 | Cars & Mobility | 25.93× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 18.09× | ||
| 05 | Goodyear Tire and Rubber Company | Cars & Mobility | 17.19× | ||
| 06 | Family car | Cars & Mobility | 11.02× | ||
| 07 | Sustainable energy | Home & Garden | 9.57× | ||
| 08 | TransUnion | Technology & Electronics | 9.31× | ||
| 09 | Buick | Cars & Mobility | 9.10× | ||
| 10 | Auto show | Cars & Mobility | 7.33× | ||
| 11 | Renewable energy | Business & Career | 6.88× | ||
| 12 | Kia Motors | Cars & Mobility | 6.88× | ||
| 13 | Solar energy | Home & Garden | 6.30× | ||
| 14 | FedEx | Business & Career | 5.93× | ||
| 15 | Discount Tire | Shopping | 4.91× | ||
| 16 | Advance Auto Parts | Cars & Mobility | 4.83× | ||
| 17 | The UPS Store | Shopping | 4.37× | ||
| 18 | Vehicle insurance | Cars & Mobility | 4.04× | ||
| 19 | AutoZone | Cars & Mobility | 3.89× | ||
| 20 | Mortgage loans | Business & Career | 3.75× |
Personality of the Automotive news audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.67× | |
| Patriotism | CONSERVATISM | 2.50× | |
| Sustainability | BALANCE | 2.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Creativity | OPEN | 0.69× | |
| Pet Ownership | JOY | 0.71× |
Frequently asked questions
How many fans does Automotive news have in United States?
Automotive news has an estimated audience of 1,647,793 people in United States, concentrated in Michigan and California.
What is the gender split and age of Automotive news fans?
24.2% of Automotive news fans are female, 75.8% are male, with an average age of 44.0 years.
Which brands do Automotive news fans like most?
Automotive news fans show strongest brand affinity for Sustainable energy (9.57×), Hybrid electric vehicle (18.09×), and Solar energy (6.3×) over the country average.
Where do Automotive news fans live in United States?
Automotive news fans in United States are most concentrated in Michigan (reach ~300K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Automotive news fans also like?
Beyond Automotive news itself, the audience over-indexes on Hybrid electric vehicle (18.09×), Solar energy (6.3×), FedEx (5.93×), and Renewable energy (6.88×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in United States
- USA Today (29,556,246)
- Daily Mail (29,410,335)
- The New York Times (22,936,477)
- New York Post (22,156,038)
- The Washington Post (18,974,823)
See Automotive news audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Automotive news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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