Automotive news Audience in United States
Automotive news has an estimated audience of 1,647,793 people in United States. 24.2% are female, 75.8% are male, average age 44.0. Top regions: Michigan, California, Texas. Top brand affinities: Israel, The Devil's Rejects, Mothercare, Tezz, Arrietty.
The average Automotive news fan in United States is 44.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Israel, The Devil's Rejects, Mothercare, with strongest over-indexing on Israel (5.49× the country average). Demographically, the Automotive news audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Newspaper
Demographics of Automotive news fans
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 44.0 |
| Estimated audience size | 1,647,793 |
Audience persona
The typical Automotive news fan in United States is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 314,593 | 7.3× |
| California | 142,260 | 0.79× |
| Texas | 116,534 | 0.82× |
| Florida | 110,278 | 0.99× |
| New York | 80,621 | 0.88× |
| Ohio | 73,441 | 1.45× |
| Illinois | 65,397 | 1.19× |
| Indiana | 57,074 | 1.9× |
| Tennessee | 51,734 | 1.57× |
| Georgia | 51,366 | 1.01× |
| North Carolina | 50,389 | 1.02× |
| Pennsylvania | 46,747 | 0.84× |
| New Jersey | 45,059 | 1.08× |
| Massachusetts | 44,235 | 1.36× |
| Virginia | 38,244 | 0.95× |
| Maryland | 33,258 | 1.17× |
| Arizona | 32,735 | 0.97× |
| Washington | 25,775 | 0.78× |
| Colorado | 22,716 | 0.87× |
| Kentucky | 22,427 | 1.09× |
| Alabama | 21,643 | 0.94× |
| South Carolina | 20,841 | 0.84× |
| Nevada | 20,029 | 1.26× |
| Wisconsin | 19,668 | 0.79× |
| Missouri | 17,746 | 0.67× |
| Connecticut | 17,444 | 1.06× |
| Minnesota | 16,145 | 0.68× |
| Louisiana | 12,956 | 0.61× |
| Oregon | 11,967 | 0.63× |
| Utah | 11,027 | 0.75× |
| West Virginia | 9,429 | 1.23× |
| Oklahoma | 9,307 | 0.51× |
| Kansas | 8,589 | 0.66× |
| Arkansas | 7,557 | 0.56× |
| Iowa | 6,956 | 0.51× |
| Washington, District of Columbia | 6,657 | 1.34× |
| Mississippi | 6,459 | 0.48× |
| Nebraska | 6,453 | 0.78× |
| New Hampshire | 6,108 | 0.94× |
| Montana | 4,978 | 1.09× |
| Idaho | 4,744 | 0.57× |
| New Mexico | 4,488 | 0.54× |
| Rhode Island | 3,829 | 0.73× |
| Vermont | 3,562 | 1.23× |
| Hawaii | 3,442 | 0.49× |
| Maine | 3,413 | 0.58× |
| South Dakota | 3,294 | 0.86× |
| Delaware | 2,548 | 0.56× |
| Alaska | 1,363 | 0.39× |
| North Dakota | 1,196 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.49× | Travel & Leisure |
| The Devil's Rejects | 23.74× | Movies & TV |
| Mothercare | 5.56× | Kids & Family |
| Tezz | 9.77× | Movies & TV |
| Arrietty | 20× | Movies & TV |
| Northrop Grumman | 8.44× | Business & Career |
| Diane Sawyer | 11.35× | Movies & TV |
| N1 road (South Africa) | 5× | Travel & Leisure |
| Eden Lake | 9.65× | Movies & TV |
| Keenan Allen | 7.64× | Sports |
| MK | 4.38× | Music & Radio |
| Wikia | 3.55× | Internet & Social Media |
| Endless Space | 21.68× | Games |
| Hog Hunting | 3.07× | Sports |
| Keith Stanfield | 5.63× | Movies & TV |
| Academy Award for Best Production Design | 13.05× | Movies & TV |
| Jeep Wagoneer | 4.21× | Cars & Mobility |
| Acoustic music | 3.23× | Music & Radio |
| Unique Gifts | 1.66× | Shopping |
| Barclays Center | 8.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.73 |
| Need for Security | CONSERVATISM | 2.25 |
| Career Orientation | POWER | 1.91 |
| Risk Appetite | THRILL | 1.82 |
| Patriotism | CONSERVATISM | 1.75 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 8.3% |
| Indonesia | 7.8% |
See Automotive news audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Automotive news have in United States?
Automotive news has an estimated audience of 1,647,793 people in United States, concentrated in Michigan and California.
What is the gender split and age of Automotive news fans?
24.2% of Automotive news fans are female, 75.8% are male, with an average age of 44.0 years.
Which brands do Automotive news fans like most?
Automotive news fans show strongest brand affinity for Israel (5.49×), The Devil's Rejects (23.74×), and Mothercare (5.56×) over the country average.
Where do Automotive news fans live in United States?
Automotive news fans in United States are most concentrated in Michigan (reach 314,593), California (reach 142,260), and Texas (reach 116,534). These three regions account for the largest share of the active audience.
What other brands do Automotive news fans also like?
Beyond Automotive news itself, the audience over-indexes on The Devil's Rejects (23.74×), Mothercare (5.56×), Tezz (9.77×), and Arrietty (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Automotive news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.