Automotive news Audience in Germany
Automotive news has an estimated audience of 445,876 people in Germany. 28.4% are female, 71.6% are male, average age 41.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vehicle leasing, Tesla Model X, Sustainable energy, Cutting board, Tesla Motors.
The average Automotive news fan in Germany is 41.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vehicle leasing, Tesla Model X, Sustainable energy, with strongest over-indexing on Vehicle leasing (47.58× the country average). Demographically, the Automotive news audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Newspaper
Demographics of Automotive news fans
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 41.7 |
| Estimated audience size | 445,876 |
Audience persona
The typical Automotive news fan in Germany is more male, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Vehicle leasing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 124,460 | 1.74× |
| Nordrhein-Westfalen | 103,057 | 1.06× |
| Baden-Württemberg | 93,426 | 1.54× |
| Hessen | 41,793 | 1.23× |
| Niedersachsen | 27,701 | 0.64× |
| Sachsen | 23,100 | 1.06× |
| Rheinland-Pfalz | 21,532 | 0.96× |
| Berlin | 19,995 | 1× |
| Brandenburg | 13,665 | 0.99× |
| Schleswig-Holstein | 11,084 | 0.69× |
| Mecklenburg-Vorpommern | 9,910 | 1.16× |
| Thüringen | 8,470 | 0.75× |
| Saarland | 7,876 | 1.44× |
| Sachsen-Anhalt | 7,444 | 0.64× |
| Hamburg | 7,137 | 0.71× |
| Bremen | 1,516 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vehicle leasing | 47.58× | Cars & Mobility |
| Tesla Model X | 50.79× | Cars & Mobility |
| Sustainable energy | 14.14× | Home & Garden |
| Cutting board | 34.19× | Home & Garden |
| Tesla Motors | 12.77× | Cars & Mobility |
| BMW i | 35.85× | Cars & Mobility |
| Toni Collette | 14.51× | Movies & TV |
| Moodle | 8.33× | Technology & Electronics |
| Opel Mokka | 11.73× | Cars & Mobility |
| Škoda Fabia | 13.16× | Cars & Mobility |
| Hatchback | 5.45× | Cars & Mobility |
| Used car | 3.89× | Cars & Mobility |
| AutoScout24 | 3.06× | Cars & Mobility |
| Payback | 5.38× | Shopping |
| Carsharing | 10.86× | Cars & Mobility |
| Family car | 5.3× | Cars & Mobility |
| Automobile repair shop | 5.28× | Cars & Mobility |
| Hyundai | 4.25× | Cars & Mobility |
| FIFA World Cup | 2.22× | Sports |
| Hygiene | 3.18× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.37 |
| Quality Awareness | PREMIUM | 2.33 |
| Early Adopter Mentality | POWER | 2.16 |
| Luxury Orientation | PREMIUM | 1.78 |
| Family Orientation | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 8.3% |
| Indonesia | 7.8% |
See Automotive news audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Automotive news have in Germany?
Automotive news has an estimated audience of 445,876 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Automotive news fans?
28.4% of Automotive news fans are female, 71.6% are male, with an average age of 41.7 years.
Which brands do Automotive news fans like most?
Automotive news fans show strongest brand affinity for Vehicle leasing (47.58×), Tesla Model X (50.79×), and Sustainable energy (14.14×) over the country average.
Where do Automotive news fans live in Germany?
Automotive news fans in Germany are most concentrated in Bayern (reach 124,460), Nordrhein-Westfalen (reach 103,057), and Baden-Württemberg (reach 93,426). These three regions account for the largest share of the active audience.
What other brands do Automotive news fans also like?
Beyond Automotive news itself, the audience over-indexes on Tesla Model X (50.79×), Sustainable energy (14.14×), Cutting board (34.19×), and Tesla Motors (12.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automotive news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.