Quattro (four-wheel-drive system) Audience in United States

Quattro (four-wheel-drive system) has an estimated audience of 410,185 people in United States. 21.3% are female, 78.7% are male, average age 30.8. Top regions: Massachusetts, California, Texas. Top brand affinities: AccuWeather, StubHub, AutoZone, DocuSign, OpenTable.

The average Quattro (four-wheel-drive system) fan in United States is 30.8 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, Texas. Top brand affinities include AccuWeather, StubHub, AutoZone, with strongest over-indexing on AccuWeather (15.97× the country average). Demographically, the Quattro (four-wheel-drive system) audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Quattro (four-wheel-drive system) fans

Demographic split for Quattro (four-wheel-drive system) audience in United States
MetricValue
Female21.3%
Male78.7%
Average age30.8
Estimated audience size410,185

Audience persona

The typical Quattro (four-wheel-drive system) fan in United States is more male, around 30.8 years old, with strong Family Orientation tendencies and a notable affinity for AccuWeather.

Top regions in United States

Top regions ranked by reach for Quattro (four-wheel-drive system) in United States
RegionReachAffinity
Massachusetts79,0849.79×
California41,3310.92×
Texas27,5770.78×
New York23,0421.01×
Florida20,1870.73×
Connecticut17,9894.37×
Illinois13,0470.95×
Utah12,2063.32×
Pennsylvania10,1850.74×
Michigan9,6010.9×
Georgia8,7920.7×
North Carolina8,6580.7×
Ohio8,4800.67×
Virginia8,1220.81×
Washington7,2660.88×
New Jersey7,1930.69×
Missouri5,7270.87×
Arizona5,6120.67×
Tennessee5,4520.66×
Maryland5,1340.73×
Colorado4,8070.74×
Indiana4,6560.62×
Louisiana4,0380.76×
South Carolina3,8270.62×
Minnesota3,7600.64×
Wisconsin3,7230.6×
Alabama3,4000.59×
Oregon3,1690.67×
Kentucky2,9930.58×
Oklahoma2,5640.56×
Nevada2,3310.59×
Iowa2,0940.62×
New Hampshire2,0661.28×
Kansas2,0290.63×
Arkansas1,8760.56×
Mississippi1,8230.54×
Idaho1,4780.72×
Rhode Island1,3681.05×
Maine1,2910.88×
Nebraska1,2330.6×
New Mexico1,1690.57×
Hawaii1,0530.6×
Washington, District of Columbia9580.78×
West Virginia8840.46×
Montana7270.64×
Delaware6130.54×
Alaska5240.6×
Vermont5230.73×
North Dakota4190.5×
South Dakota3900.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quattro (four-wheel-drive system) audience
BrandAffinityCategory
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
AutoZone5.94×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
O'Reilly Auto Parts7.56×Cars & Mobility
Idris Elba15.96×Movies & TV
Advance Auto Parts7.35×Cars & Mobility
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quattro (four-wheel-drive system) audience
TraitClusterScore
Family OrientationCONSERVATISM2.35
LGBTQ+ IdentityOPEN2.2
Need for SecurityCONSERVATISM2.02
Quality AwarenessPREMIUM1.53
Risk AppetiteTHRILL1.3
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Quattro (four-wheel-drive system)
CountryShare
United States15.9%
Italy12.8%
Mexico11.5%

See Quattro (four-wheel-drive system) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Quattro (four-wheel-drive system) have in United States?

Quattro (four-wheel-drive system) has an estimated audience of 410,185 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Quattro (four-wheel-drive system) fans?

21.3% of Quattro (four-wheel-drive system) fans are female, 78.7% are male, with an average age of 30.8 years.

Which brands do Quattro (four-wheel-drive system) fans like most?

Quattro (four-wheel-drive system) fans show strongest brand affinity for AccuWeather (15.97×), StubHub (15.69×), and AutoZone (5.94×) over the country average.

Where do Quattro (four-wheel-drive system) fans live in United States?

Quattro (four-wheel-drive system) fans in United States are most concentrated in Massachusetts (reach 79,084), California (reach 41,331), and Texas (reach 27,577). These three regions account for the largest share of the active audience.

What other brands do Quattro (four-wheel-drive system) fans also like?

Beyond Quattro (four-wheel-drive system) itself, the audience over-indexes on StubHub (15.69×), AutoZone (5.94×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quattro (four-wheel-drive system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.