Sedan (automobile) Audience in United States

Sedan (automobile) logo

Sedan (automobile) has an estimated audience of 13,906,949 people in United States. 28.1% are female, 71.9% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Family car, Online shopping, Business, AutoZone.

The average Sedan (automobile) fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Family car, Online shopping, with strongest over-indexing on Used Cars (5.03× the country average). Demographically, the Sedan (automobile) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Sedan (automobile) fans

Demographic split for Sedan (automobile) audience in United States
MetricValue
Female28.1%
Male71.9%
Average age38.9
Estimated audience size13,906,949

Audience persona

The typical Sedan (automobile) fan in United States is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Sedan (automobile) in United States
RegionReachAffinity
California1,993,4961.3×
Texas1,442,7231.21×
Florida1,007,4771.07×
New York834,6311.07×
Illinois498,7261.08×
Pennsylvania474,1641.01×
Georgia464,9491.09×
North Carolina413,9610.99×
Ohio404,7030.94×
Michigan381,7531.05×
Virginia375,8601.11×
New Jersey349,0660.99×
Arizona325,2111.15×
Washington320,0091.15×
Massachusetts284,6871.04×
Tennessee274,0990.98×
Maryland262,6061.1×
Indiana252,8761×
Missouri225,8811.01×
Minnesota201,1451.01×
Colorado197,6710.9×
South Carolina193,0160.92×
Alabama191,8100.99×
Louisiana180,1121×
Oklahoma179,9101.17×
Wisconsin175,6020.84×
Oregon157,4080.99×
Kentucky156,8760.9×
Connecticut138,7210.99×
Kansas137,2851.25×
Nevada133,7910.99×
Utah131,8511.06×
Arkansas106,5660.93×
Iowa106,5640.93×
Mississippi99,5690.87×
Hawaii82,5131.38×
Nebraska71,9671.03×
Idaho64,0460.92×
New Mexico58,7950.84×
West Virginia54,7400.85×
New Hampshire45,5420.83×
Washington, District of Columbia44,4751.06×
Maine39,5830.79×
Rhode Island37,8450.85×
Alaska37,6551.27×
Delaware33,4490.87×
Montana32,6710.85×
South Dakota28,0650.87×
North Dakota27,9180.98×
Vermont20,5870.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sedan (automobile) audience
BrandAffinityCategory
Used Cars5.03×Cars & Mobility
Family car7.22×Cars & Mobility
Online shopping1.75×Shopping
Business1.66×Business & Career
AutoZone2.48×Cars & Mobility
Used car2.99×Cars & Mobility
Bus3.53×Cars & Mobility
Engine3.16×Cars & Mobility
Hatchback4.81×Cars & Mobility
Photography1.5×Arts & Culture
CarGurus3.1×Cars & Mobility
Auto maintenance4.53×Cars & Mobility
SUVs2.07×Cars & Mobility
Automobiles1.58×Cars & Mobility
Road2.44×Travel & Leisure
Hand tool2.58×Home & Garden
Autotrader3.46×Cars & Mobility
Motor vehicle1.85×Cars & Mobility
Freight transport2.22×Cars & Mobility
Car classification3.56×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sedan (automobile) audience
TraitClusterScore
Family OrientationCONSERVATISM2.31
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.28
Quality AwarenessPREMIUM1.27
Need for SecurityCONSERVATISM1.24
Risk AppetiteTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Sedan (automobile)
CountryShare
United States17.8%
Germany4.8%
Japan4.0%

See Sedan (automobile) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Sedan (automobile) have in United States?

Sedan (automobile) has an estimated audience of 13,906,949 people in United States, concentrated in California and Texas.

What is the gender split and age of Sedan (automobile) fans?

28.1% of Sedan (automobile) fans are female, 71.9% are male, with an average age of 38.9 years.

Which brands do Sedan (automobile) fans like most?

Sedan (automobile) fans show strongest brand affinity for Used Cars (5.03×), Family car (7.22×), and Online shopping (1.75×) over the country average.

Where do Sedan (automobile) fans live in United States?

Sedan (automobile) fans in United States are most concentrated in California (reach 1,993,496), Texas (reach 1,442,723), and Florida (reach 1,007,477). These three regions account for the largest share of the active audience.

What other brands do Sedan (automobile) fans also like?

Beyond Sedan (automobile) itself, the audience over-indexes on Family car (7.22×), Online shopping (1.75×), Business (1.66×), and AutoZone (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sedan (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.