Rascasse Audience Intelligence

Sedan (automobile) Audience in United States

A data profile of the people who buy, follow and care about Sedan (automobile) in United States — modelled from more than twelve digital signal sources. Sedan (automobile) has an estimated audience of 13,906,949 people in United States.

#12among Car type in United States#1712among Topic in United States#88in Cars & Mobility

The average Sedan (automobile) fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Family car, Online shopping, with strongest over-indexing on Used Cars (5.03× the country average).

Demographically, the Sedan (automobile) audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sedan (automobile) fan in United States is more male, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sedan (automobile) profile in United States.

Audience size
13.9M
in United States
Gender
28.1%♀
71.9% male
Age
38.9
average years
Country rank
#2543
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sedan (automobile) fans

28.1% are female, 71.9% are male, average age 38.9.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Sedan (automobile) audience in United States
MetricValue
Female28.1%
Male71.9%
Average age38.9
Estimated audience size13,906,949
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Sedan (automobile) audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4919%
50+22%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Sedan (automobile) audience comes from United States.

Worldwide audience distribution share by country for Sedan (automobile)
CountryShare
United States17.8%
Germany4.8%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sedan (automobile) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sedan (automobile) fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K1.48×
02Hawaii~80K1.33×
03California~2M1.20×
04Alaska~40K1.20×
05Oklahoma~200K1.18×
06Texas~1.5M1.15×
07Nebraska~80K1.15×
08Arizona~300K1.09×
09Maryland~300K1.08×
10Washington~300K1.07×
11Utah~100K1.07×
12Georgia~500K1.06×
13Virginia~400K1.06×
14Minnesota~200K1.05×
15Montana~40K1.05×
16Illinois~500K1.04×
17Florida~1M1.03×
18Louisiana~200K1.03×
19North Dakota~30K1.03×
20Michigan~400K1.01×
21Washington, District of Columbia~40K1.01×
22North Carolina~400K1.00×
23Indiana~300K1.00×
24Missouri~200K1.00×
25Alabama~200K0.99×
26Arkansas~100K0.99×
27New York~800K0.98×
28Pennsylvania~500K0.98×
29Massachusetts~300K0.98×
30Nevada~100K0.97×
31New Jersey~300K0.96×
32Connecticut~100K0.96×
33Iowa~100K0.96×
34Tennessee~300K0.95×
35Oregon~200K0.95×
36Ohio~400K0.94×
37Idaho~70K0.94×
38South Dakota~30K0.93×
39South Carolina~200K0.92×
40Kentucky~200K0.92×
41Mississippi~100K0.92×
42New Mexico~60K0.91×
43Delaware~30K0.90×
44West Virginia~60K0.89×
45Vermont~20K0.88×
46Rhode Island~40K0.87×
47Colorado~200K0.86×
48Wisconsin~200K0.85×
49New Hampshire~50K0.85×
50Maine~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Sedan (automobile), United States
0.82×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sedan (automobile) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sedan (automobile) audience
#·InterestCategoryAffinity×
01Family carCars & Mobility7.22×
02Used CarsCars & Mobility5.03×
03HatchbackCars & Mobility4.81×
04Auto maintenanceCars & Mobility4.53×
05BusCars & Mobility3.53×
06AutotraderCars & Mobility3.46×
07EngineCars & Mobility3.16×
08CarGurusCars & Mobility3.10×
09Used carCars & Mobility2.99×
10Hand toolHome & Garden2.58×
11AutoZoneCars & Mobility2.48×
12RoadTravel & Leisure2.44×
13Freight transportCars & Mobility2.22×
14SUVsCars & Mobility2.07×
15Motor vehicleCars & Mobility1.85×
16Online shoppingShopping1.75×
17BusinessBusiness & Career1.66×
18FIFA World Cup 2026Sports1.58×
19AutomobilesCars & Mobility1.58×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sedan (automobile) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sedan (automobile) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.03×
Quality AwarenessPREMIUM1.50×
Luxury OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sedan (automobile) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
TraditionCONSERVATISM0.74×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sedan (automobile) have in United States?

Sedan (automobile) has an estimated audience of 13,906,949 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sedan (automobile) fans?

28.1% of Sedan (automobile) fans are female, 71.9% are male, with an average age of 38.9 years.

03

Which brands do Sedan (automobile) fans like most?

Sedan (automobile) fans show strongest brand affinity for Used Cars (5.03×), Family car (7.22×), and Online shopping (1.75×) over the country average.

04

Where do Sedan (automobile) fans live in United States?

Sedan (automobile) fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sedan (automobile) fans also like?

Beyond Sedan (automobile) itself, the audience over-indexes on Family car (7.22×), Online shopping (1.75×), FIFA World Cup 2026 (1.58×), and Business (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Sedan (automobile) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sedan (automobile). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →