Nico Rosberg Audience in Germany
Nico Rosberg has an estimated audience of 276,815 people in Germany. 27.9% are female, 72.1% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nico Hülkenberg, Michael Schumacher, Lindsey Vonn, Transfermarkt, SV Werder Bremen.
The average Nico Rosberg fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nico Hülkenberg, Michael Schumacher, Lindsey Vonn, with strongest over-indexing on Nico Hülkenberg (16.4× the country average). Demographically, the Nico Rosberg audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Nico Rosberg fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 37.0 |
| Estimated audience size | 276,815 |
Audience persona
The typical Nico Rosberg fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Nico Hülkenberg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,721 | 1.07× |
| Bayern | 49,423 | 1.11× |
| Baden-Württemberg | 39,147 | 1.04× |
| Niedersachsen | 30,459 | 1.13× |
| Hessen | 23,496 | 1.11× |
| Rheinland-Pfalz | 14,809 | 1.07× |
| Sachsen | 13,307 | 0.98× |
| Berlin | 12,121 | 0.98× |
| Schleswig-Holstein | 10,969 | 1.1× |
| Brandenburg | 7,821 | 0.91× |
| Hamburg | 6,963 | 1.11× |
| Thüringen | 6,419 | 0.91× |
| Sachsen-Anhalt | 6,397 | 0.89× |
| Mecklenburg-Vorpommern | 4,940 | 0.93× |
| Saarland | 2,774 | 0.82× |
| Bremen | 1,965 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nico Hülkenberg | 16.4× | Sports |
| Michael Schumacher | 7.45× | Sports |
| Lindsey Vonn | 7.12× | Sports |
| Transfermarkt | 4.58× | Sports |
| SV Werder Bremen | 3.68× | Sports |
| Borussia Dortmund | 2.06× | Sports |
| VfB Stuttgart | 3.86× | Sports |
| FC Bayern Munich | 2.62× | Sports |
| Sportschau | 3.41× | Sports |
| Hannover 96 | 5.08× | Sports |
| Manuel Neuer | 5.32× | Sports |
| Sport Bild | 4× | Sports |
| VfL Bochum | 5.35× | Sports |
| Bundesliga | 2.1× | Sports |
| 2. Bundesliga | 2.81× | Sports |
| Hamburger SV | 3.51× | Sports |
| Felix Baumgartner | 4.67× | Sports |
| American football | 2.37× | Sports |
| Daniel Ricciardo | 16.3× | Sports |
| 3. Liga | 3.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.32 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
| Need for Security | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.8% |
| United States | 11.0% |
| United Kingdom | 8.6% |
See Nico Rosberg audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Nico Rosberg have in Germany?
Nico Rosberg has an estimated audience of 276,815 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nico Rosberg fans?
27.9% of Nico Rosberg fans are female, 72.1% are male, with an average age of 37.0 years.
Which brands do Nico Rosberg fans like most?
Nico Rosberg fans show strongest brand affinity for Nico Hülkenberg (16.4×), Michael Schumacher (7.45×), and Lindsey Vonn (7.12×) over the country average.
Where do Nico Rosberg fans live in Germany?
Nico Rosberg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,721), Bayern (reach 49,423), and Baden-Württemberg (reach 39,147). These three regions account for the largest share of the active audience.
What other brands do Nico Rosberg fans also like?
Beyond Nico Rosberg itself, the audience over-indexes on Michael Schumacher (7.45×), Lindsey Vonn (7.12×), Transfermarkt (4.58×), and SV Werder Bremen (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nico Rosberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.