Rascasse Audience Intelligence

Speedhunters Audience in United States

A data profile of the people who buy, follow and care about Speedhunters in United States — modelled from more than twelve digital signal sources. Speedhunters has an estimated audience of 403,463 people in United States.

#1330among Website / Newspaper / Magazine in United States#1135in Cars & Mobility

The average Speedhunters fan in United States is 29.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nico Rosberg, Mazda MX-5, Honda Civic, with strongest over-indexing on Nico Rosberg (210.48× the country average).

Demographically, the Speedhunters audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Speedhunters fan in United States is more male, around 29.7 years old, with strong Family Orientation tendencies and a notable affinity for Nico Rosberg.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speedhunters profile in United States.

Audience size
403K
in United States
Gender
19.3%♀
80.7% male
Age
29.7
average years
Country rank
#41431
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Speedhunters

19.3% are female, 80.7% are male, average age 29.7.

Fig. 02

Gender split

19.3%
Female
80.7%
Male
Demographic split for Speedhunters audience in United States
MetricValue
Female19.3%
Male80.7%
Average age29.7
Estimated audience size403,463
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Speedhunters audience in United States
Age bracketShare%
16-1947%
20-2923%
30-3914%
40-4910%
50+7%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Speedhunters audience comes from United States.

Worldwide audience distribution share by country for Speedhunters
CountryShare
United States34.4%
Japan21.8%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speedhunters audience in United States is strongest.

Fig. 05

Top regions by affinity

Speedhunters fans by region: top regions in United States
#RegionReachAffinity×
01California~80K1.83×
02Washington~10K1.76×
03Hawaii~2K1.39×
04Montana~2K1.38×
05Virginia~10K1.27×
06Oklahoma~6K1.27×
07North Carolina~10K1.20×
08Nevada~5K1.17×
09Arizona~9K1.14×
10North Dakota<1K1.14×
11Oregon~5K1.12×
12Texas~40K1.11×
13Florida~30K1.09×
14Connecticut~4K1.08×
15Pennsylvania~10K1.05×
16Alaska<1K1.04×
17Utah~4K1.03×
18Kansas~3K1.03×
19Vermont<1K1.02×
20Colorado~6K1.00×
21South Dakota<1K1.00×
22Tennessee~8K0.99×
23Georgia~10K0.98×
24New Mexico~2K0.97×
25Maryland~7K0.96×
26West Virginia~2K0.96×
27New Hampshire~2K0.96×
28New Jersey~10K0.95×
29Rhode Island~1K0.95×
30Wisconsin~6K0.94×
31Delaware~1K0.94×
32Illinois~10K0.93×
33Nebraska~2K0.93×
34Maine~1K0.93×
35Minnesota~5K0.92×
36Idaho~2K0.92×
37Washington, District of Columbia~1K0.91×
38Michigan~10K0.90×
39Missouri~6K0.90×
40Kentucky~5K0.89×
41Arkansas~3K0.88×
42Mississippi~3K0.88×
43Louisiana~5K0.87×
44Indiana~6K0.86×
45New York~20K0.85×
46Ohio~10K0.85×
47Iowa~3K0.84×
48Massachusetts~7K0.83×
49Alabama~5K0.83×
50South Carolina~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Speedhunters, United States
0.82×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speedhunters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speedhunters audience
#·InterestCategoryAffinity×
01Nico RosbergSports210.48×
02Monaco Grand PrixSports99.88×
03Mazda CX-3Cars & Mobility83.54×
04Honda JazzCars & Mobility78.36×
05Mazda MX-5Cars & Mobility64.17×
06Honda CityCars & Mobility54.43×
07Subaru ImprezaCars & Mobility40.92×
08Mazda6Cars & Mobility40.22×
09Need for SpeedGames37.30×
10Subaru ForesterCars & Mobility28.09×
11Dakar RallySports26.75×
12Honda CivicCars & Mobility25.48×
13Nissan GT-RCars & Mobility22.35×
14CarcareCars & Mobility18.14×
15Family carCars & Mobility17.40×
16Station wagonCars & Mobility16.12×
17Auto showCars & Mobility13.27×
18Antique carCars & Mobility11.76×
19HatchbackCars & Mobility10.91×
20Diesel engineCars & Mobility10.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speedhunters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speedhunters audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.89×
Price SensitivityPREMIUM2.29×
Risk AppetiteTHRILL2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speedhunters audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
SpiritualityBALANCE0.60×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Speedhunters have in United States?

Speedhunters has an estimated audience of 403,463 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Speedhunters fans?

19.3% of Speedhunters fans are female, 80.7% are male, with an average age of 29.7 years.

03

Which brands do Speedhunters fans like most?

Speedhunters fans show strongest brand affinity for Nico Rosberg (210.48×), Mazda MX-5 (64.17×), and Honda Civic (25.48×) over the country average.

04

Where do Speedhunters fans live in United States?

Speedhunters fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Speedhunters fans also like?

Beyond Speedhunters itself, the audience over-indexes on Mazda MX-5 (64.17×), Honda Civic (25.48×), Monaco Grand Prix (99.88×), and Subaru Impreza (40.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Speedhunters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedhunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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