Speedhunters Audience in United States

Speedhunters has an estimated audience of 405,376 people in United States. 19.3% are female, 80.7% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Mazda MX-5, Autism Awareness, Subaru Impreza, Nico Rosberg, Diabetes mellitus awareness.

The average Speedhunters fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mazda MX-5, Autism Awareness, Subaru Impreza, with strongest over-indexing on Mazda MX-5 (77.62× the country average). Demographically, the Speedhunters audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of Speedhunters fans

Demographic split for Speedhunters audience in United States
MetricValue
Female19.3%
Male80.7%
Average age29.7
Estimated audience size405,376

Audience persona

The typical Speedhunters fan in United States is more male, around 29.7 years old, with strong Family Orientation tendencies and a notable affinity for Mazda MX-5.

Top regions in United States

Top regions ranked by reach for Speedhunters in United States
RegionReachAffinity
California90,5072.03×
Texas41,3651.19×
Florida31,7601.16×
New York18,8440.83×
North Carolina17,1221.4×
Washington16,3132.01×
Pennsylvania16,2431.19×
Virginia14,5681.48×
Georgia12,6531.01×
Illinois12,6210.93×
Arizona10,3921.26×
Michigan9,5000.9×
New Jersey9,1970.89×
Tennessee8,5091.05×
Ohio8,2440.66×
Oklahoma7,5011.67×
Maryland6,9150.99×
Colorado6,5941.03×
Massachusetts6,0810.76×
Indiana5,9750.81×
Minnesota5,6450.97×
Missouri5,4920.84×
Oregon5,4211.17×
Wisconsin5,1440.84×
Connecticut4,8911.2×
Nevada4,7521.21×
Louisiana3,9800.76×
South Carolina3,9430.65×
Utah3,7311.03×
Kansas3,4751.09×
Alabama3,4400.61×
Kentucky3,2810.65×
Hawaii3,1441.8×
Montana2,5262.25×
Arkansas2,2020.66×
West Virginia1,6500.87×
New Mexico1,5360.76×
Iowa1,3890.42×
North Dakota1,3241.59×
Nebraska1,2780.63×
New Hampshire1,2510.78×
Mississippi1,1190.34×
Idaho1,0970.54×
Washington, District of Columbia8830.72×
Rhode Island8400.65×
Alaska7900.91×
Maine7350.51×
South Dakota6800.73×
Vermont6710.94×
Delaware6580.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speedhunters audience
BrandAffinityCategory
Mazda MX-577.62×Cars & Mobility
Autism Awareness19.03×Health
Subaru Impreza37.02×Cars & Mobility
Nico Rosberg115.46×Sports
Diabetes mellitus awareness12.48×Health
Toyota Supra25.48×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Need for Speed27.09×Games
Family car13.68×Cars & Mobility
Honda Civic14.34×Cars & Mobility
Honda City41.84×Cars & Mobility
Carcare12.05×Cars & Mobility
Honda Jazz54.46×Cars & Mobility
Bachelor of Business Administration43.08×Business & Career
Income tax13.19×Business & Career
Nissan Skyline19.48×Cars & Mobility
Car tuning13.06×Cars & Mobility
Hatchback8.19×Cars & Mobility
Monaco Grand Prix42.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speedhunters audience
TraitClusterScore
Family OrientationCONSERVATISM3.09
LGBTQ+ IdentityOPEN2.26
Early Adopter MentalityPOWER1.74
Luxury OrientationPREMIUM1.74
Price SensitivityPREMIUM1.42
Risk AppetiteTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Speedhunters
CountryShare
United States34.4%
Japan21.7%
United Kingdom5.3%

See Speedhunters audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Speedhunters have in United States?

Speedhunters has an estimated audience of 405,376 people in United States, concentrated in California and Texas.

What is the gender split and age of Speedhunters fans?

19.3% of Speedhunters fans are female, 80.7% are male, with an average age of 29.7 years.

Which brands do Speedhunters fans like most?

Speedhunters fans show strongest brand affinity for Mazda MX-5 (77.62×), Autism Awareness (19.03×), and Subaru Impreza (37.02×) over the country average.

Where do Speedhunters fans live in United States?

Speedhunters fans in United States are most concentrated in California (reach 90,507), Texas (reach 41,365), and Florida (reach 31,760). These three regions account for the largest share of the active audience.

What other brands do Speedhunters fans also like?

Beyond Speedhunters itself, the audience over-indexes on Autism Awareness (19.03×), Subaru Impreza (37.02×), Nico Rosberg (115.46×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedhunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.