Garage kit Audience in United States

Garage kit has an estimated audience of 908,714 people in United States. 29.8% are female, 70.2% are male, average age 43.9. Top regions: Michigan, Ohio, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, CarGurus, Bachelor of Business Administration, Gazebo.

The average Garage kit fan in United States is 43.9 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, CarGurus, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Garage kit audience skews more male with an average age of 43.9, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Garage kit fans

Demographic split for Garage kit audience in United States
MetricValue
Female29.8%
Male70.2%
Average age43.9
Estimated audience size908,714

Audience persona

The typical Garage kit fan in United States is more male, around 43.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Garage kit in United States
RegionReachAffinity
Michigan39,9831.68×
Ohio35,2061.26×
New York35,0220.69×
California31,5810.32×
Pennsylvania30,0040.98×
Illinois26,3950.87×
Texas23,6280.3×
Indiana23,4571.41×
Wisconsin19,4261.42×
Missouri17,9431.22×
Washington17,8050.98×
Virginia16,4540.74×
Florida16,3610.27×
Minnesota16,3151.25×
North Carolina16,2600.59×
Tennessee14,8920.82×
Kentucky14,7671.3×
Iowa14,1471.89×
Colorado11,7660.82×
Georgia11,1550.4×
Maine10,6083.26×
Massachusetts10,5260.59×
Kansas10,5121.47×
Arizona10,2040.55×
West Virginia8,3381.97×
New Jersey7,9400.34×
Maryland7,8620.5×
Utah7,5280.93×
South Carolina7,4320.54×
Oregon7,0790.68×
Nebraska6,7951.49×
Alabama6,5620.52×
New Hampshire6,1831.73×
Connecticut5,9450.65×
Oklahoma5,6160.56×
Montana4,9321.96×
Nevada4,1360.47×
North Dakota4,0082.15×
Idaho4,0040.88×
Vermont3,6542.29×
Arkansas3,6340.49×
South Dakota3,2571.55×
Louisiana3,1880.27×
New Mexico3,0780.68×
Wyoming3,0692.28×
Mississippi2,5750.34×
Alaska2,0801.07×
Rhode Island1,6580.57×
Hawaii1,2500.32×
Delaware1,0990.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garage kit audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
CarGurus10.34×Cars & Mobility
Bachelor of Business Administration63.13×Business & Career
Gazebo33.33×Home & Garden
Glassdoor22.05×Business & Career
Extra Space Storage13.23×Home & Garden
Microblogging12.67×Technology & Electronics
Nico Rosberg84.38×Sports
Singer-songwriter5.51×Music & Radio
Capital One4.81×Business & Career
Google Maps4.55×Internet & Social Media
Income tax13.19×Business & Career
Diesel engine9.18×Cars & Mobility
Day trading12.28×Business & Career
Indianapolis Motor Speedway14.29×Sports
Indeed.com4.15×Business & Career
Family car10.46×Cars & Mobility
Home inspection17.41×Home & Garden
Universal Technical Institute23.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garage kit audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.03
Family OrientationCONSERVATISM2.58
Risk AppetiteTHRILL2.5
Luxury OrientationPREMIUM2.36
Quality AwarenessPREMIUM1.56
Career OrientationPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Garage kit
CountryShare
United States44.0%
Japan15.4%
Taiwan5.7%

See Garage kit audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Garage kit have in United States?

Garage kit has an estimated audience of 908,714 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Garage kit fans?

29.8% of Garage kit fans are female, 70.2% are male, with an average age of 43.9 years.

Which brands do Garage kit fans like most?

Garage kit fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and CarGurus (10.34×) over the country average.

Where do Garage kit fans live in United States?

Garage kit fans in United States are most concentrated in Michigan (reach 39,983), Ohio (reach 35,206), and New York (reach 35,022). These three regions account for the largest share of the active audience.

What other brands do Garage kit fans also like?

Beyond Garage kit itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), CarGurus (10.34×), Bachelor of Business Administration (63.13×), and Gazebo (33.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garage kit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.