Rascasse Audience Intelligence

Garage kit Audience in United States

A data profile of the people who buy, follow and care about Garage kit in United States — modelled from more than twelve digital signal sources. Garage kit has an estimated audience of 908,714 people in United States.

#9018among Topic in United States#1167in Home & Garden

The average Garage kit fan in United States is 43.9 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Ohio.

Top brand affinities include Nico Rosberg, Monaco Grand Prix, Automotive lighting, with strongest over-indexing on Nico Rosberg (372.64× the country average).

Demographically, the Garage kit audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garage kit fan in United States is more male, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Nico Rosberg.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garage kit profile in United States.

Audience size
909K
in United States
Gender
29.8%♀
70.2% male
Age
43.9
average years
Country rank
#25236
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garage kit fans

29.8% are female, 70.2% are male, average age 43.9.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Garage kit audience in United States
MetricValue
Female29.8%
Male70.2%
Average age43.9
Estimated audience size908,714
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Garage kit audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Garage kit audience comes from United States.

Worldwide audience distribution share by country for Garage kit
CountryShare
United States44.0%
Japan15.4%
Taiwan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garage kit audience in United States is strongest.

Fig. 05

Top regions by affinity

Garage kit fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K2.72×
02West Virginia~8K1.89×
03Wyoming~3K1.89×
04Vermont~3K1.85×
05Iowa~10K1.81×
06North Dakota~3K1.79×
07Montana~4K1.63×
08Michigan~40K1.59×
09Nebraska~7K1.59×
10New Hampshire~5K1.53×
11South Dakota~3K1.45×
12Wisconsin~20K1.38×
13Indiana~20K1.35×
14Kentucky~20K1.34×
15Kansas~9K1.32×
16Ohio~30K1.22×
17Minnesota~20K1.21×
18Missouri~20K1.16×
19Alaska~2K1.09×
20Pennsylvania~30K0.93×
21Idaho~4K0.92×
22Washington~20K0.90×
23Utah~7K0.87×
24Tennessee~20K0.85×
25Illinois~30K0.83×
26Colorado~10K0.81×
27New Mexico~4K0.81×
28Rhode Island~2K0.81×
29Virginia~20K0.76×
30Oregon~8K0.75×
31Hawaii~3K0.75×
32Washington, District of Columbia~2K0.73×
33Connecticut~7K0.72×
34Oklahoma~7K0.70×
35Arkansas~5K0.70×
36Mississippi~5K0.69×
37New York~30K0.65×
38South Carolina~9K0.65×
39Alabama~8K0.65×
40Massachusetts~10K0.63×
41Nevada~6K0.63×
42North Carolina~20K0.62×
43Maryland~9K0.60×
44Louisiana~7K0.59×
45Arizona~10K0.58×
46Georgia~10K0.48×
47New Jersey~10K0.46×
48California~30K0.35×
49Texas~30K0.35×
50Florida~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Garage kit, United States
0.35×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garage kit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garage kit audience
#·InterestCategoryAffinity×
01Nico RosbergSports372.64×
02Monaco Grand PrixSports163.03×
03Battlefield 4Games37.63×
04Manual transmissionCars & Mobility21.74×
05Automotive lightingCars & Mobility18.63×
06Suspension (vehicle)Cars & Mobility15.65×
07Automatic transmissionCars & Mobility15.46×
08Family carCars & Mobility15.02×
09Diesel engineCars & Mobility12.44×
10Extra Space StorageHome & Garden10.58×
11CarcareCars & Mobility10.33×
12Honda CivicCars & Mobility8.98×
13Auto showCars & Mobility7.40×
14Mobile paymentBusiness & Career6.84×
15HatchbackCars & Mobility6.30×
16Solar energyHome & Garden4.40×
17Used carCars & Mobility3.76×
187-ElevenShopping3.55×
19SUVsCars & Mobility2.97×
20Burger KingFood & Beverages2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garage kit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garage kit audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.58×
Career OrientationPOWER2.12×
Price SensitivityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garage kit audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.64×
CreativityOPEN0.64×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garage kit have in United States?

Garage kit has an estimated audience of 908,714 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Garage kit fans?

29.8% of Garage kit fans are female, 70.2% are male, with an average age of 43.9 years.

03

Which brands do Garage kit fans like most?

Garage kit fans show strongest brand affinity for Nico Rosberg (372.64×), Monaco Grand Prix (163.03×), and Automotive lighting (18.63×) over the country average.

04

Where do Garage kit fans live in United States?

Garage kit fans in United States are most concentrated in Michigan (reach ~40K), California (reach ~30K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Garage kit fans also like?

Beyond Garage kit itself, the audience over-indexes on Monaco Grand Prix (163.03×), Automotive lighting (18.63×), Suspension (vehicle) (15.65×), and Manual transmission (21.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Garage kit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garage kit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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