Rascasse Audience Intelligence

Industrial technology Audience in United States

A data profile of the people who buy, follow and care about Industrial technology in United States — modelled from more than twelve digital signal sources. Industrial technology has an estimated audience of 1,178,635 people in United States.

#8122among Topic in United States

The average Industrial technology fan in United States is 46.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Nico Rosberg, Automotive lighting, Diesel engine, with strongest over-indexing on Nico Rosberg (579.92× the country average).

Demographically, the Industrial technology audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Industrial technology fan in United States is more male, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Nico Rosberg.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial technology profile in United States.

Audience size
1.2M
in United States
Gender
17.4%♀
82.6% male
Age
46.8
average years
Country rank
#21143
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial technology fans

17.4% are female, 82.6% are male, average age 46.8.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Industrial technology audience in United States
MetricValue
Female17.4%
Male82.6%
Average age46.8
Estimated audience size1,178,635
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Industrial technology audience in United States
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4927%
50+37%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Industrial technology audience comes from United States.

Worldwide audience distribution share by country for Industrial technology
CountryShare
United States38.8%
Canada10.3%
India9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Industrial technology fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~30K2.75×
02Mississippi~30K2.75×
03Louisiana~30K2.12×
04Arkansas~10K1.40×
05Missouri~30K1.35×
06Nebraska~8K1.30×
07California~200K1.28×
08Illinois~50K1.26×
09Kansas~10K1.19×
10Indiana~30K1.18×
11Alaska~3K1.13×
12Texas~100K1.08×
13Montana~4K1.07×
14North Dakota~3K1.07×
15Vermont~2K1.07×
16South Dakota~3K1.06×
17Minnesota~20K0.98×
18Delaware~3K0.97×
19Ohio~30K0.96×
20Alabama~20K0.96×
21Rhode Island~4K0.96×
22Oklahoma~10K0.95×
23West Virginia~5K0.95×
24Maine~4K0.95×
25Hawaii~5K0.94×
26New Hampshire~4K0.94×
27Michigan~30K0.93×
28Idaho~5K0.93×
29Washington, District of Columbia~3K0.92×
30New Mexico~5K0.91×
31North Carolina~30K0.89×
32South Carolina~20K0.85×
33Kentucky~10K0.85×
34Oregon~10K0.85×
35Nevada~10K0.84×
36Utah~9K0.84×
37Connecticut~10K0.83×
38Tennessee~20K0.80×
39Wisconsin~10K0.80×
40Arizona~20K0.79×
41Georgia~30K0.78×
42Virginia~20K0.77×
43Colorado~10K0.77×
44Maryland~20K0.76×
45Washington~20K0.75×
46Massachusetts~20K0.74×
47New York~50K0.72×
48Pennsylvania~30K0.72×
49New Jersey~20K0.69×
50Florida~50K0.58×
Fig. 06

Affinity by region

Affinity by region — Industrial technology, United States
0.58×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial technology audience
#·InterestCategoryAffinity×
01Nico RosbergSports579.92×
02Automotive lightingCars & Mobility25.82×
03Battlefield 4Games22.94×
04Leicester City F.C.Sports20.00×
05Crystal Palace F.C.Sports20.00×
06Michael SchumacherSports18.77×
07Manual transmissionCars & Mobility17.79×
08Borussia DortmundSports13.97×
09Automatic transmissionCars & Mobility13.21×
10Suspension (vehicle)Cars & Mobility13.13×
11Diesel engineCars & Mobility12.73×
12ExcavatorCars & Mobility8.40×
13Love's Travel Stops & Country StoresShopping8.02×
14CarcareCars & Mobility7.06×
15Rural KingHome & Garden6.85×
16Online auctionShopping6.28×
17LoggingTechnology & Electronics6.22×
18CarGurusCars & Mobility5.87×
19Tractor Supply CompanyShopping5.69×
20AutoZoneCars & Mobility2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial technology audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.15×
PatriotismCONSERVATISM2.07×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial technology audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Pet OwnershipJOY0.70×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial technology have in United States?

Industrial technology has an estimated audience of 1,178,635 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Industrial technology fans?

17.4% of Industrial technology fans are female, 82.6% are male, with an average age of 46.8 years.

03

Which brands do Industrial technology fans like most?

Industrial technology fans show strongest brand affinity for Nico Rosberg (579.92×), Automotive lighting (25.82×), and Diesel engine (12.73×) over the country average.

04

Where do Industrial technology fans live in United States?

Industrial technology fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Illinois (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial technology fans also like?

Beyond Industrial technology itself, the audience over-indexes on Automotive lighting (25.82×), Diesel engine (12.73×), Suspension (vehicle) (13.13×), and Manual transmission (17.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Industrial technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Industrial technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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