Rascasse Audience Intelligence

Lando Norris Audience in United States

A data profile of the people who buy, follow and care about Lando Norris in United States — modelled from more than twelve digital signal sources. Lando Norris has an estimated audience of 3,308,179 people in United States.

#10among Motorsport in United States#1347among Person in United States#833in Sports

The average Lando Norris fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Charles Leclerc, Valtteri Bottas, with strongest over-indexing on Max Verstappen (97.69× the country average).

Demographically, the Lando Norris audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lando Norris fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lando Norris profile in United States.

Audience size
3.3M
in United States
Gender
27.0%♀
73.0% male
Age
35.7
average years
Country rank
#9473
Person in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lando Norris fans

27.0% are female, 73.0% are male, average age 35.7.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Lando Norris audience in United States
MetricValue
Female27.0%
Male73.0%
Average age35.7
Estimated audience size3,308,179
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Lando Norris audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Lando Norris audience comes from United States.

Worldwide audience distribution share by country for Lando Norris
CountryShare
United Kingdom13.4%
United States11.5%
Netherlands8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lando Norris audience in United States is strongest.

Fig. 05

Top regions by affinity

Lando Norris fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K1.52×
02Washington, District of Columbia~20K1.47×
03California~500K1.38×
04Florida~300K1.37×
05Utah~40K1.37×
06Massachusetts~90K1.28×
07Washington~90K1.25×
08Colorado~70K1.23×
09Texas~400K1.22×
10Connecticut~40K1.19×
11New York~200K1.15×
12New Jersey~100K1.15×
13Virginia~100K1.12×
14New Hampshire~20K1.12×
15Arizona~80K1.11×
16Illinois~100K1.09×
17Oregon~40K1.07×
18North Carolina~100K1.04×
19Idaho~20K1.04×
20Indiana~70K1.03×
21Georgia~100K1.02×
22Wisconsin~60K1.02×
23Minnesota~50K1.01×
24Hawaii~20K1.00×
25Vermont~6K0.98×
26Pennsylvania~100K0.97×
27Maryland~60K0.97×
28Michigan~90K0.96×
29Kansas~30K0.93×
30Rhode Island~10K0.93×
31Ohio~100K0.92×
32Tennessee~70K0.92×
33Maine~10K0.91×
34South Carolina~50K0.90×
35Montana~9K0.90×
36Missouri~50K0.89×
37Iowa~30K0.88×
38Nebraska~20K0.88×
39Oklahoma~30K0.86×
40Kentucky~40K0.85×
41South Dakota~7K0.82×
42Alaska~6K0.82×
43Delaware~8K0.81×
44North Dakota~6K0.81×
45Alabama~40K0.79×
46Arkansas~20K0.79×
47New Mexico~10K0.79×
48West Virginia~10K0.74×
49Louisiana~30K0.70×
50Mississippi~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Lando Norris, United States
0.57×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lando Norris audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lando Norris audience
#·InterestCategoryAffinity×
01Valtteri BottasSports192.66×
02Sergio PérezSports168.04×
03Daniel RicciardoSports156.73×
04Range Rover ClassicCars & Mobility144.06×
05Fernando AlonsoSports106.10×
06Charles LeclercSports103.41×
07Max VerstappenSports97.69×
08Ayrton SennaSports69.56×
09Nico RosbergSports68.54×
10McLaren F1Sports54.69×
11Michael SchumacherSports48.81×
12Sim racingGames46.00×
13Suzuki JimnyCars & Mobility44.71×
14Circuit de Spa-FrancorchampsSports44.65×
15Carlos SainzSports43.45×
16Mercedes AMG Petronas F1Sports24.38×
17Scuderia FerrariSports20.75×
18Lewis HamiltonSports19.51×
19CarcareCars & Mobility11.71×
20Antique carCars & Mobility11.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lando Norris audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lando Norris audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.50×
PatriotismCONSERVATISM2.05×
Luxury OrientationPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lando Norris audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
MindfulnessBALANCE0.77×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lando Norris have in United States?

Lando Norris has an estimated audience of 3,308,179 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lando Norris fans?

27.0% of Lando Norris fans are female, 73.0% are male, with an average age of 35.7 years.

03

Which brands do Lando Norris fans like most?

Lando Norris fans show strongest brand affinity for Max Verstappen (97.69×), Charles Leclerc (103.41×), and Valtteri Bottas (192.66×) over the country average.

04

Where do Lando Norris fans live in United States?

Lando Norris fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Lando Norris fans also like?

Beyond Lando Norris itself, the audience over-indexes on Charles Leclerc (103.41×), Valtteri Bottas (192.66×), Daniel Ricciardo (156.73×), and Sergio Pérez (168.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lando Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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