Lando Norris Audience in United States

Lando Norris logo

Lando Norris has an estimated audience of 3,599,742 people in United States. 27.5% are female, 72.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Charles Leclerc, Lewis Hamilton, Daniel Ricciardo, Valtteri Bottas.

The average Lando Norris fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Charles Leclerc, Lewis Hamilton, with strongest over-indexing on Max Verstappen (106.28× the country average). Demographically, the Lando Norris audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Lando Norris fans

Demographic split for Lando Norris audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.7
Estimated audience size3,599,742

Audience persona

The typical Lando Norris fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Lando Norris in United States
RegionReachAffinity
California592,0471.5×
Texas388,6541.26×
Florida387,6481.59×
New York259,7221.29×
Illinois142,5581.19×
Pennsylvania123,4041.02×
Georgia118,1701.07×
North Carolina115,8441.07×
New Jersey112,7631.23×
Virginia105,1821.2×
Ohio104,0450.94×
Massachusetts101,6761.43×
Washington91,4811.27×
Michigan89,7760.95×
Arizona78,3201.07×
Colorado73,9461.3×
Indiana69,5351.06×
Tennessee67,2230.93×
Maryland63,1431.02×
Wisconsin57,4161.06×
Minnesota51,9581.01×
Missouri51,2860.88×
South Carolina49,7590.92×
Nevada48,0861.38×
Connecticut45,1371.25×
Oregon43,7291.06×
Utah39,0911.21×
Alabama38,0580.76×
Kentucky35,3300.78×
Louisiana32,7800.71×
Oklahoma30,9300.77×
Kansas25,2960.89×
Iowa24,6570.83×
Arkansas21,8600.74×
Washington, District of Columbia17,7191.64×
Idaho16,4580.91×
New Hampshire15,9191.12×
Mississippi15,5110.52×
Hawaii15,0920.98×
Nebraska13,9860.77×
New Mexico13,1580.73×
Maine11,6090.9×
Rhode Island10,7980.94×
West Virginia10,4700.62×
Montana8,1840.82×
Delaware7,6840.77×
South Dakota5,8490.7×
Vermont5,8210.92×
Alaska5,1980.68×
North Dakota4,7480.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lando Norris audience
BrandAffinityCategory
Max Verstappen106.28×Sports
Charles Leclerc59.86×Sports
Lewis Hamilton28.68×Sports
Daniel Ricciardo80.63×Sports
Valtteri Bottas96.43×Sports
Sergio Pérez80.47×Sports
Fernando Alonso51.85×Sports
McLaren F150.81×Sports
Sim racing46.68×Games
Range Rover Classic158.07×Cars & Mobility
Holly Willoughby79.74×Movies & TV
Michael Schumacher29.7×Sports
Suzuki Jimny39.48×Cars & Mobility
Kia Sportage21.25×Cars & Mobility
Ayrton Senna35.07×Sports
Circuit of the Americas45.3×Sports
Maserati Ghibli53.11×Cars & Mobility
Porsche 91113.75×Cars & Mobility
Nico Rosberg53.54×Sports
Carcare8.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lando Norris audience
TraitClusterScore
Luxury OrientationPREMIUM2.74
Family OrientationCONSERVATISM2.24
Risk AppetiteTHRILL1.99
Early Adopter MentalityPOWER1.77
PatriotismCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Lando Norris
CountryShare
United Kingdom14.7%
United States11.2%
Netherlands9.5%

See Lando Norris audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Lando Norris have in United States?

Lando Norris has an estimated audience of 3,599,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Lando Norris fans?

27.5% of Lando Norris fans are female, 72.5% are male, with an average age of 35.7 years.

Which brands do Lando Norris fans like most?

Lando Norris fans show strongest brand affinity for Max Verstappen (106.28×), Charles Leclerc (59.86×), and Lewis Hamilton (28.68×) over the country average.

Where do Lando Norris fans live in United States?

Lando Norris fans in United States are most concentrated in California (reach 592,047), Texas (reach 388,654), and Florida (reach 387,648). These three regions account for the largest share of the active audience.

What other brands do Lando Norris fans also like?

Beyond Lando Norris itself, the audience over-indexes on Charles Leclerc (59.86×), Lewis Hamilton (28.68×), Daniel Ricciardo (80.63×), and Valtteri Bottas (96.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lando Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.