Lando Norris Audience in United States

Lando Norris logo

Lando Norris has an estimated audience of 3,599,742 people in United States. 27.5% are female, 72.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: The Devil's Rejects, Tezz, Hammock camping, Riedel (glass manufacturer), Academy Award for Best Original Score.

The average Lando Norris fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil's Rejects, Tezz, Hammock camping, with strongest over-indexing on The Devil's Rejects (79.74× the country average). Demographically, the Lando Norris audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Lando Norris fans

Demographic split for Lando Norris audience in United States
MetricValue
Female27.5%
Male72.5%
Average age35.7
Estimated audience size3,599,742

Audience persona

The typical Lando Norris fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for The Devil's Rejects.

Top regions in United States

Top regions ranked by reach for Lando Norris in United States
RegionReachAffinity
California592,0471.5×
Texas388,6541.26×
Florida387,6481.59×
New York259,7221.29×
Illinois142,5581.19×
Pennsylvania123,4041.02×
Georgia118,1701.07×
North Carolina115,8441.07×
New Jersey112,7631.23×
Virginia105,1821.2×
Ohio104,0450.94×
Massachusetts101,6761.43×
Washington91,4811.27×
Michigan89,7760.95×
Arizona78,3201.07×
Colorado73,9461.3×
Indiana69,5351.06×
Tennessee67,2230.93×
Maryland63,1431.02×
Wisconsin57,4161.06×
Minnesota51,9581.01×
Missouri51,2860.88×
South Carolina49,7590.92×
Nevada48,0861.38×
Connecticut45,1371.25×
Oregon43,7291.06×
Utah39,0911.21×
Alabama38,0580.76×
Kentucky35,3300.78×
Louisiana32,7800.71×
Oklahoma30,9300.77×
Kansas25,2960.89×
Iowa24,6570.83×
Arkansas21,8600.74×
Washington, District of Columbia17,7191.64×
Idaho16,4580.91×
New Hampshire15,9191.12×
Mississippi15,5110.52×
Hawaii15,0920.98×
Nebraska13,9860.77×
New Mexico13,1580.73×
Maine11,6090.9×
Rhode Island10,7980.94×
West Virginia10,4700.62×
Montana8,1840.82×
Delaware7,6840.77×
South Dakota5,8490.7×
Vermont5,8210.92×
Alaska5,1980.68×
North Dakota4,7480.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lando Norris audience
BrandAffinityCategory
The Devil's Rejects79.74×Movies & TV
Tezz17.6×Movies & TV
Hammock camping12.19×Travel & Leisure
Riedel (glass manufacturer)39.18×Home & Garden
Academy Award for Best Original Score23.82×Movies & TV
Elsword21.25×Games
Product design2.35×Business & Career
Pro-Ject4.88×Music & Radio
Home construction1.66×Home & Garden
Notre Dame Fighting Irish football5.75×Sports
Acoustic music5.15×Music & Radio
N1 road (South Africa)4.59×Travel & Leisure
Combat sport1.77×Sports
Urban Outfitters1.93×Shopping
Electrolyte4.85×Health
Keith Stanfield6.51×Movies & TV
Tipsy Elves9.82×Shopping
ENA (Emergency Nurses Association)11.76×Health
Bank account2.35×Business & Career
TVNotas9.75×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lando Norris audience
TraitClusterScore
Luxury OrientationPREMIUM2.74
Family OrientationCONSERVATISM2.24
Risk AppetiteTHRILL1.99
Early Adopter MentalityPOWER1.77
PatriotismCONSERVATISM1.59
LGBTQ+ IdentityOPEN1.58

Worldwide distribution

Worldwide audience distribution share by country for Lando Norris
CountryShare
United Kingdom14.7%
United States11.2%
Netherlands9.5%

See Lando Norris audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Lando Norris have in United States?

Lando Norris has an estimated audience of 3,599,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Lando Norris fans?

27.5% of Lando Norris fans are female, 72.5% are male, with an average age of 35.7 years.

Which brands do Lando Norris fans like most?

Lando Norris fans show strongest brand affinity for The Devil's Rejects (79.74×), Tezz (17.6×), and Hammock camping (12.19×) over the country average.

Where do Lando Norris fans live in United States?

Lando Norris fans in United States are most concentrated in California (reach 592,047), Texas (reach 388,654), and Florida (reach 387,648). These three regions account for the largest share of the active audience.

What other brands do Lando Norris fans also like?

Beyond Lando Norris itself, the audience over-indexes on Tezz (17.6×), Hammock camping (12.19×), Riedel (glass manufacturer) (39.18×), and Academy Award for Best Original Score (23.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lando Norris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.