24 Hours Nürburgring Audience in United States

24 Hours Nürburgring logo

24 Hours Nürburgring has an estimated audience of 327,561 people in United States. 24.8% are female, 75.2% are male, average age 33.5. Top regions: California, Florida, Texas. Top brand affinities: Le Mans (film), Art Nouveau, Ravenol, European Le Mans Series, Autotrader.

The average 24 Hours Nürburgring fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Le Mans (film), Art Nouveau, Ravenol, with strongest over-indexing on Le Mans (film) (215.98× the country average). Demographically, the 24 Hours Nürburgring audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of 24 Hours Nürburgring fans

Demographic split for 24 Hours Nürburgring audience in United States
MetricValue
Female24.8%
Male75.2%
Average age33.5
Estimated audience size327,561

Audience persona

The typical 24 Hours Nürburgring fan in United States is more male, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for Le Mans (film).

Top regions in United States

Top regions ranked by reach for 24 Hours Nürburgring in United States
RegionReachAffinity
California35,1830.98×
Florida24,3731.1×
Texas23,7730.84×
New York15,2860.84×
North Carolina11,4831.17×
Pennsylvania11,2821.02×
Ohio10,4321.03×
Georgia10,3901.03×
Illinois10,2340.94×
Michigan10,0521.17×
Virginia8,6971.09×
New Jersey7,9760.96×
Indiana7,4701.25×
Washington7,3911.12×
Arizona6,7031×
Massachusetts6,5951.02×
Colorado6,2771.22×
Tennessee5,9780.91×
Wisconsin5,8561.19×
Maryland5,5160.98×
South Carolina5,1321.04×
Missouri4,4340.84×
Minnesota4,1950.89×
Connecticut4,0451.23×
Oregon3,8111.01×
Alabama3,4650.76×
Kentucky3,3090.81×
Nevada3,1300.99×
Oklahoma2,8130.77×
Utah2,4060.82×
Kansas2,3490.91×
Iowa2,1730.81×
Louisiana2,1070.5×
Mississippi2,0540.76×
Arkansas1,7540.65×
New Hampshire1,6651.29×
Idaho1,5050.92×
New Mexico1,4650.89×
Nebraska1,4200.86×
West Virginia1,3690.9×
Maine1,2961.1×
Washington, District of Columbia1,2411.26×
Hawaii1,1500.82×
Rhode Island1,1321.09×
Alaska9941.42×
Montana9081×
Delaware8830.98×
South Dakota7841.04×
Vermont7651.33×
North Dakota7091.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 24 Hours Nürburgring audience
BrandAffinityCategory
Le Mans (film)215.98×Movies & TV
Art Nouveau132.31×Arts & Culture
Ravenol607.32×Cars & Mobility
European Le Mans Series195.56×Sports
Autotrader9.26×Cars & Mobility
National Auto Sport Association28.09×Sports
Nürburgring37.56×Sports
AutoZone4.7×Cars & Mobility
Real Betis35.77×Sports
BMW M320×Cars & Mobility
Station wagon16.65×Cars & Mobility
Valvoline Instant Oil Change11.95×Cars & Mobility
Manual transmission14.92×Cars & Mobility
Front-wheel drive12.21×Cars & Mobility
Convertible13.02×Cars & Mobility
Laurin Heinrich413.73×Sports
24 Hours of Le Mans22.11×Sports
Diddy6.31×Music & Radio
Full-size car8.06×Cars & Mobility
Naresuan University49.46×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 24 Hours Nürburgring audience
TraitClusterScore
SustainabilityBALANCE1.98
Risk AppetiteTHRILL1.92
Luxury OrientationPREMIUM1.86
Family OrientationCONSERVATISM1.66
Quality AwarenessPREMIUM1.43
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for 24 Hours Nürburgring
CountryShare
United States24.7%
Germany21.4%
Brazil7.1%

See 24 Hours Nürburgring audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does 24 Hours Nürburgring have in United States?

24 Hours Nürburgring has an estimated audience of 327,561 people in United States, concentrated in California and Florida.

What is the gender split and age of 24 Hours Nürburgring fans?

24.8% of 24 Hours Nürburgring fans are female, 75.2% are male, with an average age of 33.5 years.

Which brands do 24 Hours Nürburgring fans like most?

24 Hours Nürburgring fans show strongest brand affinity for Le Mans (film) (215.98×), Art Nouveau (132.31×), and Ravenol (607.32×) over the country average.

Where do 24 Hours Nürburgring fans live in United States?

24 Hours Nürburgring fans in United States are most concentrated in California (reach 35,183), Florida (reach 24,373), and Texas (reach 23,773). These three regions account for the largest share of the active audience.

What other brands do 24 Hours Nürburgring fans also like?

Beyond 24 Hours Nürburgring itself, the audience over-indexes on Art Nouveau (132.31×), Ravenol (607.32×), European Le Mans Series (195.56×), and Autotrader (9.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 24 Hours Nürburgring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.