Rascasse Audience Intelligence

24 Hours of Le Mans Audience in United States

A data profile of the people who buy, follow and care about 24 Hours of Le Mans in United States — modelled from more than twelve digital signal sources. 24 Hours of Le Mans has an estimated audience of 1,803,834 people in United States.

#21among Motorsport in United States#184among Event in United States#1378in Sports

The average 24 Hours of Le Mans fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Virginia International Raceway, National Auto Sport Association, with strongest over-indexing on Google Maps (5× the country average).

Demographically, the 24 Hours of Le Mans audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 24 Hours of Le Mans fan in United States is more male, around 34.1 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 24 Hours of Le Mans profile in United States.

Audience size
1.8M
in United States
Gender
21.7%♀
78.3% male
Age
34.1
average years
Country rank
#15432
Event in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 24 Hours of Le Mans fans

21.7% are female, 78.3% are male, average age 34.1.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for 24 Hours of Le Mans audience in United States
MetricValue
Female21.7%
Male78.3%
Average age34.1
Estimated audience size1,803,834
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the 24 Hours of Le Mans audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3915%
40-4913%
50+15%
Fig. 04

Worldwide distribution

16.1%

of the worldwide 24 Hours of Le Mans audience comes from United States.

Worldwide audience distribution share by country for 24 Hours of Le Mans
CountryShare
Japan28.3%
United States16.1%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 24 Hours of Le Mans audience in United States is strongest.

Fig. 05

Top regions by affinity

24 Hours of Le Mans fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~50K1.48×
02Wisconsin~40K1.36×
03Colorado~40K1.35×
04Michigan~60K1.32×
05Ohio~70K1.17×
06North Carolina~60K1.16×
07Utah~20K1.13×
08Arizona~40K1.12×
09Washington~40K1.12×
10Connecticut~20K1.11×
11Kansas~20K1.10×
12Iowa~20K1.09×
13Nebraska~10K1.07×
14New Hampshire~8K1.07×
15Florida~100K1.06×
16South Carolina~30K1.06×
17Illinois~60K1.04×
18Virginia~50K1.04×
19Montana~5K1.04×
20Georgia~60K1.03×
21Missouri~30K1.02×
22Minnesota~30K1.02×
23California~200K1.01×
24Idaho~9K1.00×
25North Dakota~4K1.00×
26Vermont~3K1.00×
27Oregon~20K0.99×
28South Dakota~4K0.99×
29Pennsylvania~60K0.98×
30Tennessee~40K0.98×
31Alaska~4K0.96×
32Nevada~20K0.95×
33New Mexico~9K0.95×
34Alabama~20K0.94×
35Kentucky~20K0.94×
36Texas~100K0.93×
37Oklahoma~20K0.93×
38West Virginia~8K0.92×
39Maine~6K0.92×
40Delaware~5K0.92×
41Rhode Island~5K0.90×
42New Jersey~40K0.89×
43Massachusetts~30K0.88×
44Maryland~30K0.85×
45Washington, District of Columbia~5K0.85×
46Arkansas~10K0.82×
47Hawaii~6K0.82×
48New York~80K0.80×
49Louisiana~20K0.75×
50Mississippi~10K0.72×
Fig. 06

Affinity by region

Affinity by region — 24 Hours of Le Mans, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 24 Hours of Le Mans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 24 Hours of Le Mans audience
#·InterestCategoryAffinity×
01Virginia International RacewaySports57.04×
02Lotus ExigeCars & Mobility48.00×
03Aston Martin F1Sports44.56×
04FIA World Endurance ChampionshipSports40.66×
05McLaren F1Sports23.86×
06Initial DLiterature23.57×
07Tracy ChapmanMusic & Radio21.56×
08National Auto Sport AssociationSports18.42×
09BMW X5 (F15)Cars & Mobility14.66×
10Ford RangerCars & Mobility12.31×
11Max VerstappenSports11.80×
12Indianapolis Motor SpeedwaySports11.59×
13Light truckCars & Mobility10.56×
14Sports carCars & Mobility5.89×
15Google MapsInternet & Social Media5.00×
16Car classificationCars & Mobility4.90×
17BusCars & Mobility4.78×
18Cars (film)Movies & TV4.38×
19O'Reilly Auto PartsCars & Mobility3.67×
20Online shoppingShopping1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 24 Hours of Le Mans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 24 Hours of Le Mans audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.93×
Risk AppetiteTHRILL1.75×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 24 Hours of Le Mans audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.52×
Need for SecurityCONSERVATISM0.69×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 24 Hours of Le Mans have in United States?

24 Hours of Le Mans has an estimated audience of 1,803,834 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 24 Hours of Le Mans fans?

21.7% of 24 Hours of Le Mans fans are female, 78.3% are male, with an average age of 34.1 years.

03

Which brands do 24 Hours of Le Mans fans like most?

24 Hours of Le Mans fans show strongest brand affinity for Google Maps (5×), Virginia International Raceway (57.04×), and National Auto Sport Association (18.42×) over the country average.

04

Where do 24 Hours of Le Mans fans live in United States?

24 Hours of Le Mans fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 24 Hours of Le Mans fans also like?

Beyond 24 Hours of Le Mans itself, the audience over-indexes on Virginia International Raceway (57.04×), National Auto Sport Association (18.42×), Max Verstappen (11.8×), and FIA World Endurance Championship (40.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 24 Hours of Le Mans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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