24 Hours of Le Mans Audience in United States

24 Hours of Le Mans logo

24 Hours of Le Mans has an estimated audience of 1,812,730 people in United States. 21.7% are female, 78.3% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Virginia International Raceway, Max Verstappen, FIA World Endurance Championship, Light truck.

The average 24 Hours of Le Mans fan in United States is 34.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Virginia International Raceway, Max Verstappen, with strongest over-indexing on Google Maps (5× the country average). Demographically, the 24 Hours of Le Mans audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of 24 Hours of Le Mans fans

Demographic split for 24 Hours of Le Mans audience in United States
MetricValue
Female21.7%
Male78.3%
Average age34.1
Estimated audience size1,812,730

Audience persona

The typical 24 Hours of Le Mans fan in United States is more male, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for 24 Hours of Le Mans in United States
RegionReachAffinity
California202,5761.02×
Texas148,0090.95×
Florida136,0791.11×
New York83,3170.82×
Ohio70,2781.26×
Michigan68,5211.45×
Illinois67,5671.12×
North Carolina62,9741.15×
Pennsylvania60,6080.99×
Georgia60,0001.07×
Indiana51,6501.56×
Virginia47,0951.07×
New Jersey43,7050.95×
Washington43,3971.19×
Arizona43,3871.17×
Colorado41,3271.45×
Wisconsin38,0291.39×
Tennessee37,5571.03×
Massachusetts30,9730.87×
South Carolina30,2551.11×
Missouri29,7691.02×
Maryland25,4400.82×
Minnesota25,1420.97×
Alabama24,2230.96×
Kentucky21,9740.97×
Oregon21,1511.02×
Connecticut19,9481.1×
Oklahoma19,0560.95×
Utah18,1981.12×
Nevada17,3230.99×
Louisiana16,1540.69×
Iowa16,1171.08×
Kansas16,0701.12×
Arkansas10,9750.73×
Nebraska9,6371.06×
Idaho8,6630.95×
New Mexico8,4490.93×
Mississippi8,3900.56×
New Hampshire7,4601.04×
West Virginia6,7080.79×
Hawaii5,6290.72×
Maine5,2040.8×
Montana5,0771.01×
Rhode Island4,9040.85×
Washington, District of Columbia4,5740.84×
Delaware4,4300.89×
South Dakota3,7000.88×
North Dakota3,3290.89×
Alaska3,2110.83×
Vermont2,9020.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 24 Hours of Le Mans audience
BrandAffinityCategory
Google Maps5×Internet & Social Media
Virginia International Raceway57.04×Sports
Max Verstappen11.8×Sports
FIA World Endurance Championship40.66×Sports
Light truck10.56×Cars & Mobility
Tracy Chapman21.56×Music & Radio
Indianapolis Motor Speedway11.59×Sports
National Auto Sport Association18.42×Sports
Bus4.78×Cars & Mobility
Cars (film)4.38×Movies & TV
McLaren F123.86×Sports
Aston Martin F144.56×Sports
Online shopping1.64×Shopping
Initial D23.57×Literature
Car classification4.9×Cars & Mobility
Lando Norris10.19×Sports
Sports car5.89×Cars & Mobility
Lotus Exige48×Cars & Mobility
Ford Ranger12.31×Cars & Mobility
BMW X5 (F15)14.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 24 Hours of Le Mans audience
TraitClusterScore
Luxury OrientationPREMIUM2.6
Family OrientationCONSERVATISM2.3
PatriotismCONSERVATISM2.05
Risk AppetiteTHRILL2.04
LGBTQ+ IdentityOPEN1.92
Early Adopter MentalityPOWER1.87

Worldwide distribution

Worldwide audience distribution share by country for 24 Hours of Le Mans
CountryShare
United States23.9%
Japan16.1%
France12.4%

See 24 Hours of Le Mans audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does 24 Hours of Le Mans have in United States?

24 Hours of Le Mans has an estimated audience of 1,812,730 people in United States, concentrated in California and Texas.

What is the gender split and age of 24 Hours of Le Mans fans?

21.7% of 24 Hours of Le Mans fans are female, 78.3% are male, with an average age of 34.1 years.

Which brands do 24 Hours of Le Mans fans like most?

24 Hours of Le Mans fans show strongest brand affinity for Google Maps (5×), Virginia International Raceway (57.04×), and Max Verstappen (11.8×) over the country average.

Where do 24 Hours of Le Mans fans live in United States?

24 Hours of Le Mans fans in United States are most concentrated in California (reach 202,576), Texas (reach 148,009), and Florida (reach 136,079). These three regions account for the largest share of the active audience.

What other brands do 24 Hours of Le Mans fans also like?

Beyond 24 Hours of Le Mans itself, the audience over-indexes on Virginia International Raceway (57.04×), Max Verstappen (11.8×), FIA World Endurance Championship (40.66×), and Light truck (10.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 24 Hours of Le Mans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.