Rascasse Audience Intelligence

Sports car Audience in United States

A data profile of the people who buy, follow and care about Sports car in United States — modelled from more than twelve digital signal sources. Sports car has an estimated audience of 10,746,176 people in United States.

#19among Car type in United States#2153among Topic in United States#129in Cars & Mobility

The average Sports car fan in United States is 36.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Auto show, Toyota Land Cruiser, with strongest over-indexing on AutoZone (1.94× the country average).

Demographically, the Sports car audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports car fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports car profile in United States.

Audience size
10.7M
in United States
Gender
25.9%♀
74.1% male
Age
36.5
average years
Country rank
#3335
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports car fans

25.9% are female, 74.1% are male, average age 36.5.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Sports car audience in United States
MetricValue
Female25.9%
Male74.1%
Average age36.5
Estimated audience size10,746,176
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Sports car audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Sports car audience comes from United States.

Worldwide audience distribution share by country for Sports car
CountryShare
United States15.3%
Italy5.2%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports car audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports car fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.36×
02Oklahoma~200K1.31×
03Arkansas~100K1.24×
04Tennessee~300K1.20×
05Alabama~200K1.20×
06Mississippi~100K1.18×
07Louisiana~200K1.17×
08New Mexico~60K1.17×
09Idaho~60K1.16×
10Indiana~200K1.15×
11Arizona~300K1.14×
12Utah~100K1.14×
13Georgia~400K1.13×
14Nebraska~60K1.13×
15Kentucky~100K1.11×
16Missouri~200K1.10×
17Kansas~90K1.10×
18Florida~800K1.09×
19North Carolina~400K1.09×
20South Carolina~200K1.08×
21West Virginia~50K1.08×
22California~1M1.06×
23Virginia~300K1.06×
24Washington~200K1.04×
25Nevada~100K1.00×
26Illinois~400K0.98×
27Ohio~300K0.98×
28South Dakota~20K0.98×
29Oregon~100K0.97×
30Pennsylvania~300K0.95×
31Iowa~80K0.95×
32North Dakota~20K0.95×
33Hawaii~40K0.94×
34Colorado~200K0.93×
35Michigan~300K0.92×
36Delaware~30K0.91×
37Minnesota~100K0.89×
38Wisconsin~100K0.88×
39Maryland~200K0.87×
40Montana~30K0.87×
41New Jersey~200K0.85×
42Connecticut~90K0.84×
43Alaska~20K0.84×
44New Hampshire~30K0.82×
45Maine~30K0.82×
46New York~500K0.79×
47Vermont~10K0.78×
48Massachusetts~200K0.76×
49Rhode Island~20K0.73×
50Washington, District of Columbia~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Sports car, United States
0.64×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports car audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility5.89×
02Porsche 911Cars & Mobility5.89×
03Rolls-Royce Motor CarsCars & Mobility4.74×
04Lewis HamiltonSports4.72×
05Auto showCars & Mobility4.61×
06CarcareCars & Mobility4.30×
07Antique carCars & Mobility4.10×
08Family carCars & Mobility4.07×
09Motorcycle helmetCars & Mobility3.56×
10HatchbackCars & Mobility3.07×
11City BankBusiness & Career3.03×
12PorscheCars & Mobility2.98×
13BMWCars & Mobility2.43×
14Used CarsCars & Mobility2.23×
15Formula OneSports2.22×
16MotorcyclesCars & Mobility2.15×
17MotorsportCars & Mobility2.14×
18Advance Auto PartsCars & Mobility2.08×
19AutoZoneCars & Mobility1.94×
20CarGurusCars & Mobility1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Risk AppetiteTHRILL1.44×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Community OrientationOPEN0.76×
SpiritualityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports car have in United States?

Sports car has an estimated audience of 10,746,176 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sports car fans?

25.9% of Sports car fans are female, 74.1% are male, with an average age of 36.5 years.

03

Which brands do Sports car fans like most?

Sports car fans show strongest brand affinity for AutoZone (1.94×), Auto show (4.61×), and Toyota Land Cruiser (5.89×) over the country average.

04

Where do Sports car fans live in United States?

Sports car fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sports car fans also like?

Beyond Sports car itself, the audience over-indexes on Auto show (4.61×), Toyota Land Cruiser (5.89×), Carcare (4.3×), and Antique car (4.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Sports car audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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