Sports car Audience in United States

Sports car has an estimated audience of 10,746,176 people in United States. 25.9% are female, 74.1% are male, average age 36.5. Top regions: Texas, California, Florida. Top brand affinities: CarGurus, Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car.

The average Sports car fan in United States is 36.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (22.63× the country average). Demographically, the Sports car audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Sports car fans

Demographic split for Sports car audience in United States
MetricValue
Female25.9%
Male74.1%
Average age36.5
Estimated audience size10,746,176

Audience persona

The typical Sports car fan in United States is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Sports car in United States
RegionReachAffinity
Texas1,346,7171.46×
California1,332,2661.13×
Florida888,2461.22×
New York530,5100.88×
Illinois370,2911.03×
North Carolina368,7951.14×
Georgia365,8051.1×
Pennsylvania328,7860.91×
Ohio324,0100.98×
Virginia289,4071.11×
Tennessee266,5021.24×
Michigan266,3970.95×
Arizona264,5631.21×
New Jersey243,3380.89×
Washington242,1901.12×
Indiana228,0561.16×
Missouri183,8261.06×
Alabama178,2961.19×
South Carolina173,7311.07×
Maryland172,5340.93×
Louisiana164,2971.19×
Colorado163,2450.96×
Oklahoma159,7351.34×
Massachusetts157,9350.75×
Kentucky140,5311.04×
Wisconsin137,6850.85×
Minnesota134,0410.87×
Oregon125,9351.02×
Nevada111,6181.07×
Mississippi105,6711.19×
Utah104,7201.09×
Arkansas103,4461.17×
Connecticut90,7820.84×
Kansas90,4901.07×
Iowa83,4860.94×
New Mexico63,7421.18×
Nebraska60,1801.12×
Idaho58,8261.09×
West Virginia53,0471.06×
Hawaii45,5780.99×
New Hampshire31,6450.75×
Maine30,2330.79×
Delaware24,9070.84×
Montana24,0070.81×
Rhode Island22,6890.66×
South Dakota21,9850.89×
Washington, District of Columbia20,7050.64×
North Dakota19,0340.86×
Alaska16,2180.71×
Vermont12,5980.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports car audience
BrandAffinityCategory
CarGurus22.63×Cars & Mobility
Google Maps14.2×Internet & Social Media
Capital One13.41×Business & Career
Indeed.com11.61×Business & Career
Enterprise Rent-A-Car15.92×Cars & Mobility
Aaron Rodgers13.08×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Circle K12.66×Shopping
AccuWeather11.5×Home & Garden
Google News10.21×News
Apple Store13.13×Shopping
Google Earth16.11×Internet & Social Media
Bruce Willis11.05×Movies & TV
DeviantArt10.53×Internet & Social Media
ICloud13.32×Technology & Electronics
Microblogging12.67×Technology & Electronics
Beetlejuice6.76×Movies & TV
Singer-songwriter5.51×Music & Radio
Honda Motorcycles23.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports car audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
Risk AppetiteTHRILL2.25
LGBTQ+ IdentityOPEN1.65
Early Adopter MentalityPOWER1.48
Family OrientationCONSERVATISM1.33
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Sports car
CountryShare
United States15.3%
Italy5.2%
Germany4.9%

See Sports car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Sports car have in United States?

Sports car has an estimated audience of 10,746,176 people in United States, concentrated in Texas and California.

What is the gender split and age of Sports car fans?

25.9% of Sports car fans are female, 74.1% are male, with an average age of 36.5 years.

Which brands do Sports car fans like most?

Sports car fans show strongest brand affinity for CarGurus (22.63×), Google Maps (14.2×), and Capital One (13.41×) over the country average.

Where do Sports car fans live in United States?

Sports car fans in United States are most concentrated in Texas (reach 1,346,717), California (reach 1,332,266), and Florida (reach 888,246). These three regions account for the largest share of the active audience.

What other brands do Sports car fans also like?

Beyond Sports car itself, the audience over-indexes on Google Maps (14.2×), Capital One (13.41×), Indeed.com (11.61×), and Enterprise Rent-A-Car (15.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.