Sports car Audience in Germany
Sports car has an estimated audience of 3,444,472 people in Germany. 31.3% are female, 68.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Acoustic music, Icon (magazine).
The average Sports car fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (2.71× the country average). Demographically, the Sports car audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Sports car fans
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 36.5 |
| Estimated audience size | 3,444,472 |
Audience persona
The typical Sports car fan in Germany is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 846,298 | 1.12× |
| Bayern | 635,504 | 1.15× |
| Baden-Württemberg | 603,764 | 1.28× |
| Niedersachsen | 359,484 | 1.07× |
| Hessen | 240,128 | 0.91× |
| Rheinland-Pfalz | 190,979 | 1.11× |
| Sachsen | 186,763 | 1.11× |
| Schleswig-Holstein | 126,801 | 1.03× |
| Berlin | 112,552 | 0.73× |
| Brandenburg | 108,438 | 1.01× |
| Thüringen | 92,151 | 1.05× |
| Sachsen-Anhalt | 80,812 | 0.91× |
| Hamburg | 75,116 | 0.97× |
| Mecklenburg-Vorpommern | 62,801 | 0.95× |
| Saarland | 37,964 | 0.9× |
| Bremen | 20,594 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.71× | Music & Radio |
| CAC 40 | 1.78× | Business & Career |
| Progressive rock | 1.56× | Music & Radio |
| Acoustic music | 2.87× | Music & Radio |
| Icon (magazine) | 1.8× | Arts & Culture |
| Figure painting (hobby) | 2.51× | Arts & Culture |
| Headhunters (film) | 2.82× | Movies & TV |
| Golem | 1.72× | Technology & Electronics |
| Jaguar F-Pace | 3.12× | Cars & Mobility |
| Eden Lake | 2.22× | Movies & TV |
| Haugesund | 2.94× | Travel & Leisure |
| San Gil | 1.78× | Travel & Leisure |
| Oktay Kaynarca | 2.93× | Movies & TV |
| Pro-Ject | 2.56× | Music & Radio |
| Hammock camping | 2.75× | Travel & Leisure |
| Godzilla (1954 film) | 1.84× | Movies & TV |
| Jason Clarke (actor) | 1.77× | Movies & TV |
| Gumbal | 2.13× | Cars & Mobility |
| Hays, Kansas | 2.07× | Travel & Leisure |
| Information sensitivity | 1.89× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Indulgence | JOY | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.16 |
| Early Adopter Mentality | POWER | 1.08 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Italy | 5.2% |
| Germany | 4.9% |
See Sports car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Sports car have in Germany?
Sports car has an estimated audience of 3,444,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports car fans?
31.3% of Sports car fans are female, 68.7% are male, with an average age of 36.5 years.
Which brands do Sports car fans like most?
Sports car fans show strongest brand affinity for Gil Ofarim (2.71×), CAC 40 (1.78×), and Progressive rock (1.56×) over the country average.
Where do Sports car fans live in Germany?
Sports car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 846,298), Bayern (reach 635,504), and Baden-Württemberg (reach 603,764). These three regions account for the largest share of the active audience.
What other brands do Sports car fans also like?
Beyond Sports car itself, the audience over-indexes on CAC 40 (1.78×), Progressive rock (1.56×), Acoustic music (2.87×), and Icon (magazine) (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.