Rascasse Audience Intelligence

Sports car Audience in Germany

A data profile of the people who buy, follow and care about Sports car in Germany — modelled from more than twelve digital signal sources. Sports car has an estimated audience of 3,444,472 people in Germany.

#16among Car type in Germany#1100among Topic in Germany#92in Cars & Mobility

The average Sports car fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche, House music, Bedroom furniture, with strongest over-indexing on Porsche (2.55× the country average).

Demographically, the Sports car audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sports car fan in Germany is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports car profile in Germany.

Audience size
3.4M
in Germany
Gender
31.3%♀
68.7% male
Age
36.5
average years
Country rank
#1785
Topic in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports car fans

31.3% are female, 68.7% are male, average age 36.5.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Sports car audience in Germany
MetricValue
Female31.3%
Male68.7%
Average age36.5
Estimated audience size3,444,472
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Sports car audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Sports car audience comes from Germany.

Worldwide audience distribution share by country for Sports car
CountryShare
United States15.3%
Italy5.2%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sports car fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.20×
02Bayern~600K1.13×
03Sachsen~200K1.10×
04Nordrhein-Westfalen~800K1.09×
05Rheinland-Pfalz~200K1.09×
06Thüringen~90K1.05×
07Niedersachsen~300K1.04×
08Schleswig-Holstein~100K1.04×
09Brandenburg~100K1.02×
10Mecklenburg-Vorpommern~70K1.00×
11Sachsen-Anhalt~90K0.99×
12Hessen~200K0.95×
13Hamburg~70K0.95×
14Saarland~40K0.94×
15Bremen~20K0.85×
16Berlin~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Sports car, Germany
0.74×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports car audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden3.32×
02Motorcycle helmetCars & Mobility3.24×
03Electric guitarMusic & Radio3.00×
04LamborghiniCars & Mobility2.90×
05Succulent plantHome & Garden2.79×
06Automobile repair shopCars & Mobility2.75×
07PianoMusic & Radio2.67×
08HatchbackCars & Mobility2.60×
09FerrariCars & Mobility2.60×
10PorscheCars & Mobility2.55×
11CarcareCars & Mobility2.51×
12PatioHome & Garden2.25×
13House musicMusic & Radio2.19×
14Formula OneSports2.06×
15Used carCars & Mobility1.99×
16Solar energyHome & Garden1.86×
17BMWCars & Mobility1.66×
18SUVsCars & Mobility1.65×
19TransfermarktSports1.61×
20AutoScout24Cars & Mobility1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports car audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.40×
Quality AwarenessPREMIUM1.37×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Healthy LifestyleBALANCE0.83×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports car have in Germany?

Sports car has an estimated audience of 3,444,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sports car fans?

31.3% of Sports car fans are female, 68.7% are male, with an average age of 36.5 years.

03

Which brands do Sports car fans like most?

Sports car fans show strongest brand affinity for Porsche (2.55×), House music (2.19×), and Bedroom furniture (3.32×) over the country average.

04

Where do Sports car fans live in Germany?

Sports car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sports car fans also like?

Beyond Sports car itself, the audience over-indexes on House music (2.19×), Bedroom furniture (3.32×), Electric guitar (3×), and Formula One (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Sports car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sports car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →