A data profile of the people who buy, follow and care about Sports car in Italy — modelled from more than twelve digital signal sources. Sports car has an estimated audience of 3,628,100 people in Italy.
The average Sports car fan in Italy is 38.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Veneto.
Top brand affinities include Formula One, MotoGP, Plug-in hybrid, with strongest over-indexing on Formula One (1.69× the country average).
Demographically, the Sports car audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sports car fan in Italy is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Formula One.
The key figures that characterise the Sports car profile in Italy.
28.2% are female, 71.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 38.7 |
| Estimated audience size | 3,628,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Sports car audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.3% |
| Italy | 5.2% |
| Germany | 4.9% |
Where the Sports car audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~700K | 2.12× | |
| 02 | Veneto | ~400K | 1.49× | |
| 03 | Marche | ~100K | 1.24× | |
| 04 | Puglia | ~300K | 1.13× | |
| 05 | Lombardy | ~700K | 1.06× | |
| 06 | Aosta Valley | ~10K | 1.04× | |
| 07 | Trentino-Alto Adige/Südtirol | ~70K | 1.02× | |
| 08 | Molise | ~20K | 1.00× | |
| 09 | Friuli-Venezia Giulia | ~70K | 0.97× | |
| 10 | Calabria | ~100K | 0.96× | |
| 11 | Basilicata | ~30K | 0.96× | |
| 12 | Abruzzo | ~80K | 0.94× | |
| 13 | Umbria | ~50K | 0.92× | |
| 14 | Lazio | ~400K | 0.91× | |
| 15 | Tuscany | ~200K | 0.91× | |
| 16 | Emilia-Romagna | ~300K | 0.88× | |
| 17 | Piedmont | ~200K | 0.87× | |
| 18 | Sardinia | ~90K | 0.87× | |
| 19 | Liguria | ~90K | 0.87× | |
| 20 | Campania | ~300K | 0.80× |
The strongest cross-interests of the Sports car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antique car | Cars & Mobility | 3.18× | ||
| 02 | Auto show | Cars & Mobility | 3.05× | ||
| 03 | Carcare | Cars & Mobility | 2.85× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 2.54× | ||
| 05 | Bentley | Cars & Mobility | 2.46× | ||
| 06 | Touring motorcycle | Cars & Mobility | 2.28× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 2.11× | ||
| 08 | Robert Redford | Movies & TV | 2.11× | ||
| 09 | Car dealership | Cars & Mobility | 2.05× | ||
| 10 | Custom motorcycle | Cars & Mobility | 2.00× | ||
| 11 | Lamborghini | Cars & Mobility | 1.99× | ||
| 12 | Emotional intelligence | Health | 1.94× | ||
| 13 | Used car | Cars & Mobility | 1.88× | ||
| 14 | Extreme sport | Sports | 1.87× | ||
| 15 | Luxury real estate | Business & Career | 1.85× | ||
| 16 | Formula One | Sports | 1.69× | ||
| 17 | Ferrari | Cars & Mobility | 1.68× | ||
| 18 | Cultural heritage | Politics & Society | 1.67× | ||
| 19 | Honda | Cars & Mobility | 1.64× | ||
| 20 | MotoGP | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.40× | |
| Career Orientation | POWER | 1.39× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.67× | |
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.82× |
Sports car has an estimated audience of 3,628,100 people in Italy, concentrated in Lombardy and Sicilia.
28.2% of Sports car fans are female, 71.8% are male, with an average age of 38.7 years.
Sports car fans show strongest brand affinity for Formula One (1.69×), MotoGP (1.59×), and Plug-in hybrid (2.54×) over the country average.
Sports car fans in Italy are most concentrated in Lombardy (reach ~700K), Sicilia (reach ~700K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sports car itself, the audience over-indexes on MotoGP (1.59×), Plug-in hybrid (2.54×), Motorcycle accessories (2.11×), and Antique car (3.18×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sports car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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