A data profile of the people who buy, follow and care about Ferrari in Italy — modelled from more than twelve digital signal sources. Ferrari has an estimated audience of 7,956,570 people in Italy.
The average Ferrari fan in Italy is 40.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include MotoGP, Formula One, SUVs, with strongest over-indexing on MotoGP (1.6× the country average).
Demographically, the Ferrari audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Ferrari fan in Italy is more male, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for MotoGP.
The key figures that characterise the Ferrari profile in Italy.
34.4% are female, 65.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 40.7 |
| Estimated audience size | 7,956,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Ferrari audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 10.3% |
| China | 6.0% |
Where the Ferrari audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1M | 1.51× | |
| 02 | Lombardy | ~2M | 1.36× | |
| 03 | Veneto | ~800K | 1.31× | |
| 04 | Piedmont | ~700K | 1.11× | |
| 05 | Lazio | ~1M | 1.09× | |
| 06 | Tuscany | ~600K | 1.08× | |
| 07 | Trentino-Alto Adige/Südtirol | ~200K | 1.07× | |
| 08 | Sicilia | ~700K | 1.05× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.01× | |
| 10 | Campania | ~900K | 1.00× | |
| 11 | Marche | ~200K | 0.99× | |
| 12 | Puglia | ~500K | 0.98× | |
| 13 | Calabria | ~200K | 0.95× | |
| 14 | Abruzzo | ~200K | 0.93× | |
| 15 | Umbria | ~100K | 0.93× | |
| 16 | Liguria | ~200K | 0.90× | |
| 17 | Sardinia | ~200K | 0.84× | |
| 18 | Basilicata | ~60K | 0.83× | |
| 19 | Molise | ~20K | 0.60× | |
| 20 | Aosta Valley | ~10K | 0.60× |
The strongest cross-interests of the Ferrari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scuderia Ferrari | Sports | 1.92× | ||
| 02 | Supercar | Cars & Mobility | 1.86× | ||
| 03 | Used car | Cars & Mobility | 1.82× | ||
| 04 | Lamborghini | Cars & Mobility | 1.82× | ||
| 05 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 1.78× | ||
| 07 | Car dealership | Cars & Mobility | 1.69× | ||
| 08 | Alfa Romeo | Cars & Mobility | 1.66× | ||
| 09 | Hybrids | Cars & Mobility | 1.63× | ||
| 10 | Sport bike | Cars & Mobility | 1.62× | ||
| 11 | MotoGP | Sports | 1.60× | ||
| 12 | SUVs | Cars & Mobility | 1.60× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.58× | ||
| 14 | Formula One | Sports | 1.56× | ||
| 15 | Mercedes-Benz | Cars & Mobility | 1.55× | ||
| 16 | Motorcycle club | Cars & Mobility | 1.54× | ||
| 17 | Tire | Cars & Mobility | 1.53× | ||
| 18 | Motorcycle racing | Cars & Mobility | 1.52× | ||
| 19 | Fiat | Cars & Mobility | 1.52× | ||
| 20 | Door County, Wisconsin | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.18× | |
| Risk Appetite | THRILL | 1.07× | |
| Family Orientation | CONSERVATISM | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.76× | |
| Spirituality | BALANCE | 0.79× |
Ferrari's target market in Italy covers an estimated 7,956,570 people, concentrated in Lombardy and Lazio.
34.4% of the Ferrari audience are female, 65.6% are male, with an average age of 40.7 years.
Ferrari fans show strongest brand affinity for MotoGP (1.6×), Formula One (1.56×), and SUVs (1.6×) over the country average.
Ferrari fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Emilia-Romagna (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ferrari itself, the audience over-indexes on Formula One (1.56×), SUVs (1.6×), AutoScout24 (1.78×), and Used car (1.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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