A data profile of the people who buy, follow and care about Scuderia Ferrari in Italy — modelled from more than twelve digital signal sources. Scuderia Ferrari has an estimated audience of 4,452,891 people in Italy.
The average Scuderia Ferrari fan in Italy is 39.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Lazio.
Top brand affinities include Formula One, MotoGP, AutoScout24, with strongest over-indexing on Formula One (2.14× the country average).
Demographically, the Scuderia Ferrari audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Scuderia Ferrari fan in Italy is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Formula One.
The key figures that characterise the Scuderia Ferrari profile in Italy.
22.8% are female, 77.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 22.8% |
| Male | 77.2% |
| Average age | 39.9 |
| Estimated audience size | 4,452,891 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Scuderia Ferrari audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 24.5% |
| United States | 13.4% |
| United Kingdom | 7.0% |
Where the Scuderia Ferrari audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~600K | 1.53× | |
| 02 | Sicilia | ~500K | 1.31× | |
| 03 | Veneto | ~400K | 1.24× | |
| 04 | Lombardy | ~1M | 1.22× | |
| 05 | Tuscany | ~300K | 1.11× | |
| 06 | Trentino-Alto Adige/Südtirol | ~90K | 1.09× | |
| 07 | Marche | ~100K | 1.08× | |
| 08 | Abruzzo | ~100K | 1.06× | |
| 09 | Friuli-Venezia Giulia | ~90K | 1.05× | |
| 10 | Piedmont | ~300K | 1.01× | |
| 11 | Umbria | ~70K | 0.99× | |
| 12 | Liguria | ~100K | 0.95× | |
| 13 | Lazio | ~500K | 0.94× | |
| 14 | Calabria | ~100K | 0.93× | |
| 15 | Puglia | ~300K | 0.91× | |
| 16 | Sardinia | ~100K | 0.88× | |
| 17 | Campania | ~400K | 0.82× | |
| 18 | Basilicata | ~30K | 0.71× | |
| 19 | Molise | ~20K | 0.70× | |
| 20 | Aosta Valley | ~8K | 0.69× |
The strongest cross-interests of the Scuderia Ferrari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charles Leclerc | Sports | 3.35× | ||
| 02 | Formula One | Sports | 2.14× | ||
| 03 | AutoScout24 | Cars & Mobility | 2.09× | ||
| 04 | MotoGP | Sports | 2.01× | ||
| 05 | Tire | Cars & Mobility | 1.92× | ||
| 06 | Alfa Romeo | Cars & Mobility | 1.89× | ||
| 07 | Ferrari | Cars & Mobility | 1.84× | ||
| 08 | Tuttosport | Sports | 1.81× | ||
| 09 | Škoda Auto | Cars & Mobility | 1.71× | ||
| 10 | Solar energy | Home & Garden | 1.70× | ||
| 11 | Peugeot | Cars & Mobility | 1.70× | ||
| 12 | Fiat | Cars & Mobility | 1.69× | ||
| 13 | Wheel | Cars & Mobility | 1.68× | ||
| 14 | Motorcycle sport | Sports | 1.65× | ||
| 15 | Motorsport | Cars & Mobility | 1.64× | ||
| 16 | Electric car | Cars & Mobility | 1.63× | ||
| 17 | Motorcycle racing | Cars & Mobility | 1.62× | ||
| 18 | Volkswagen | Cars & Mobility | 1.55× | ||
| 19 | corriere dello sport | Sports | 1.52× | ||
| 20 | Hybrids | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.24× | |
| Patriotism | CONSERVATISM | 0.99× | |
| DIY Mentality | THRILL | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.67× | |
| Design Affinity | PREMIUM | 0.68× |
Scuderia Ferrari has an estimated audience of 4,452,891 people in Italy, concentrated in Lombardy and Emilia-Romagna.
22.8% of Scuderia Ferrari fans are female, 77.2% are male, with an average age of 39.9 years.
Scuderia Ferrari fans show strongest brand affinity for Formula One (2.14×), MotoGP (2.01×), and AutoScout24 (2.09×) over the country average.
Scuderia Ferrari fans in Italy are most concentrated in Lombardy (reach ~1M), Emilia-Romagna (reach ~600K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Scuderia Ferrari itself, the audience over-indexes on MotoGP (2.01×), AutoScout24 (2.09×), Tuttosport (1.81×), and Tire (1.92×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Scuderia Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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