FIA World Endurance Championship Audience in United States

FIA World Endurance Championship logo

FIA World Endurance Championship has an estimated audience of 420,754 people in United States. 25.5% are female, 74.5% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: 24 Hours of Le Mans, Sebring International Raceway, Road America, IndyCar, Indianapolis Motor Speedway.

The average FIA World Endurance Championship fan in United States is 40.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 24 Hours of Le Mans, Sebring International Raceway, Road America, with strongest over-indexing on 24 Hours of Le Mans (37.87× the country average). Demographically, the FIA World Endurance Championship audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of FIA World Endurance Championship fans

Demographic split for FIA World Endurance Championship audience in United States
MetricValue
Female25.5%
Male74.5%
Average age40.1
Estimated audience size420,754

Audience persona

The typical FIA World Endurance Championship fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for 24 Hours of Le Mans.

Top regions in United States

Top regions ranked by reach for FIA World Endurance Championship in United States
RegionReachAffinity
Texas53,3801.48×
California39,1890.85×
Florida27,4950.97×
New York21,2030.9×
North Carolina12,2780.97×
Georgia11,0860.86×
Illinois10,7500.77×
Virginia9,5760.93×
Ohio9,2500.71×
Pennsylvania9,0790.64×
New Jersey8,3700.78×
Michigan8,1160.74×
Washington6,8340.81×
Arizona6,1290.71×
Indiana6,0940.79×
Tennessee5,7750.68×
Missouri5,5740.82×
Massachusetts5,4910.66×
Kentucky5,1240.97×
Wisconsin5,1230.81×
South Carolina4,5170.71×
Maryland4,4080.61×
Minnesota4,3000.71×
Colorado4,2760.64×
Oklahoma3,4710.74×
Alabama3,3070.56×
Oregon3,1840.66×
Connecticut3,1000.73×
Louisiana2,7630.51×
Mississippi2,6630.77×
Arkansas2,5630.74×
Nevada2,4920.61×
Alaska2,4382.71×
Utah2,3020.61×
West Virginia2,1991.12×
Iowa2,0890.6×
Kansas2,0310.61×
Idaho2,0300.96×
Hawaii1,9401.07×
Montana1,9131.64×
South Dakota1,8881.94×
North Dakota1,8382.13×
New Hampshire1,8121.09×
Wyoming1,7792.85×
Nebraska1,7740.84×
New Mexico1,7650.84×
Rhode Island1,7491.31×
Maine1,7481.16×
Vermont1,7212.33×
Delaware1,5671.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIA World Endurance Championship audience
BrandAffinityCategory
24 Hours of Le Mans37.87×Sports
Sebring International Raceway83.32×Sports
Road America60.75×Sports
IndyCar23.49×Sports
Indianapolis Motor Speedway17.59×Sports
Deutsche Tourenwagen Meisterschaft137.46×Sports
Polymarket9.83×Business & Career
Endurance racing (motorsport)46.52×Cars & Mobility
Sim racing33.62×Games
Touring car racing51.27×Cars & Mobility
Watkins Glen International49.58×Sports
United States Grand Prix33.71×Sports
Kimi Antonelli21.88×Sports
National Auto Sport Association20.62×Sports
Indianapolis 50018.49×Sports
Dakar Rally22.23×Sports
Yeast11.8×Food & Beverages
Kyle Larson19.17×Sports
Nürburgring27.22×Sports
Lime Rock Park66.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIA World Endurance Championship audience
TraitClusterScore
Luxury OrientationPREMIUM2.98
Risk AppetiteTHRILL2.09
Early Adopter MentalityPOWER1.95
Family OrientationCONSERVATISM1.74
PatriotismCONSERVATISM1.68
Quality AwarenessPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for FIA World Endurance Championship
CountryShare
United States48.9%
Australia8.7%
Brazil6.2%

See FIA World Endurance Championship audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does FIA World Endurance Championship have in United States?

FIA World Endurance Championship has an estimated audience of 420,754 people in United States, concentrated in Texas and California.

What is the gender split and age of FIA World Endurance Championship fans?

25.5% of FIA World Endurance Championship fans are female, 74.5% are male, with an average age of 40.1 years.

Which brands do FIA World Endurance Championship fans like most?

FIA World Endurance Championship fans show strongest brand affinity for 24 Hours of Le Mans (37.87×), Sebring International Raceway (83.32×), and Road America (60.75×) over the country average.

Where do FIA World Endurance Championship fans live in United States?

FIA World Endurance Championship fans in United States are most concentrated in Texas (reach 53,380), California (reach 39,189), and Florida (reach 27,495). These three regions account for the largest share of the active audience.

What other brands do FIA World Endurance Championship fans also like?

Beyond FIA World Endurance Championship itself, the audience over-indexes on Sebring International Raceway (83.32×), Road America (60.75×), IndyCar (23.49×), and Indianapolis Motor Speedway (17.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIA World Endurance Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.