Rascasse Audience Intelligence

FIA World Endurance Championship Audience in United States

A data profile of the people who buy, follow and care about FIA World Endurance Championship in United States — modelled from more than twelve digital signal sources. FIA World Endurance Championship has an estimated audience of 421,250 people in United States.

#89among Motorsport in United States#501among Event in United States#4002in Sports

The average FIA World Endurance Championship fan in United States is 40.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include 24 Hours of Le Mans, Sebring International Raceway, Road America, with strongest over-indexing on 24 Hours of Le Mans (37.87× the country average).

Demographically, the FIA World Endurance Championship audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIA World Endurance Championship fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for 24 Hours of Le Mans.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIA World Endurance Championship profile in United States.

Audience size
421K
in United States
Gender
25.5%♀
74.5% male
Age
40.1
average years
Country rank
#40431
Event in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIA World Endurance Championship fans

25.5% are female, 74.5% are male, average age 40.1.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for FIA World Endurance Championship audience in United States
MetricValue
Female25.5%
Male74.5%
Average age40.1
Estimated audience size421,250
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the FIA World Endurance Championship audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3915%
40-4917%
50+28%
Fig. 04

Worldwide distribution

41.0%

of the worldwide FIA World Endurance Championship audience comes from United States.

Worldwide audience distribution share by country for FIA World Endurance Championship
CountryShare
United States41.0%
Germany9.3%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIA World Endurance Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

FIA World Endurance Championship fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.45×
02Alaska~1K1.27×
03Vermont<1K1.20×
04North Dakota~1K1.17×
05Florida~30K1.12×
06South Dakota~1K1.12×
07Montana~1K1.09×
08Delaware~1K1.06×
09Rhode Island~1K1.05×
10West Virginia~2K1.04×
11North Carolina~10K1.03×
12New Hampshire~2K1.02×
13Maine~2K1.02×
14Virginia~10K1.00×
15Idaho~2K0.99×
16Hawaii~2K0.99×
17Washington, District of Columbia~1K0.99×
18Utah~4K0.98×
19Wisconsin~6K0.97×
20Nebraska~2K0.97×
21New Mexico~2K0.97×
22Indiana~7K0.96×
23Michigan~10K0.95×
24Washington~8K0.95×
25Colorado~6K0.95×
26Kentucky~5K0.95×
27Mississippi~3K0.95×
28Nevada~4K0.94×
29Arkansas~3K0.94×
30Kansas~3K0.94×
31Connecticut~4K0.93×
32Iowa~3K0.93×
33Georgia~10K0.92×
34Arizona~8K0.92×
35Tennessee~8K0.92×
36Oklahoma~4K0.92×
37Missouri~6K0.91×
38South Carolina~6K0.91×
39Minnesota~5K0.91×
40Oregon~4K0.91×
41New Jersey~10K0.90×
42California~40K0.89×
43Ohio~10K0.89×
44Alabama~5K0.89×
45Louisiana~5K0.89×
46Maryland~6K0.88×
47Illinois~10K0.87×
48Pennsylvania~10K0.86×
49Massachusetts~7K0.86×
50New York~20K0.85×
Fig. 06

Affinity by region

Affinity by region — FIA World Endurance Championship, United States
0.85×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIA World Endurance Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIA World Endurance Championship audience
#·InterestCategoryAffinity×
01Deutsche Tourenwagen MeisterschaftSports137.46×
02Sebring International RacewaySports83.32×
03Lime Rock ParkSports66.18×
04Road AmericaSports60.75×
05Touring car racingCars & Mobility51.27×
06Watkins Glen InternationalSports49.58×
07Endurance racing (motorsport)Cars & Mobility46.52×
0824 Hours of Le MansSports37.87×
09United States Grand PrixSports33.71×
10Sim racingGames33.62×
11NürburgringSports27.22×
12IndyCarSports23.49×
13Dakar RallySports22.23×
14Kimi AntonelliSports21.88×
15National Auto Sport AssociationSports20.62×
16Indianapolis 500Sports18.49×
17Indianapolis Motor SpeedwaySports17.59×
18YeastFood & Beverages11.80×
19PolymarketBusiness & Career9.83×
20Kyle BuschSports6.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIA World Endurance Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIA World Endurance Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Need for SecurityCONSERVATISM1.60×
DIY MentalityTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIA World Endurance Championship audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.99×
Design AffinityPREMIUM1.00×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIA World Endurance Championship have in United States?

FIA World Endurance Championship has an estimated audience of 421,250 people in United States, concentrated in Texas and California.

02

What is the gender split and age of FIA World Endurance Championship fans?

25.5% of FIA World Endurance Championship fans are female, 74.5% are male, with an average age of 40.1 years.

03

Which brands do FIA World Endurance Championship fans like most?

FIA World Endurance Championship fans show strongest brand affinity for 24 Hours of Le Mans (37.87×), Sebring International Raceway (83.32×), and Road America (60.75×) over the country average.

04

Where do FIA World Endurance Championship fans live in United States?

FIA World Endurance Championship fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FIA World Endurance Championship fans also like?

Beyond FIA World Endurance Championship itself, the audience over-indexes on Sebring International Raceway (83.32×), Road America (60.75×), IndyCar (23.49×), and Indianapolis Motor Speedway (17.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for FIA World Endurance Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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