Watkins Glen International Audience in United States
Watkins Glen International has an estimated audience of 385,521 people in United States. 24.9% are female, 75.1% are male, average age 42.4. Top brand affinities: National Auto Sport Association, Charles Leclerc, Florida Lottery, CarGurus, Autism Awareness.
Top brand affinities include National Auto Sport Association, Charles Leclerc, Florida Lottery, with strongest over-indexing on National Auto Sport Association (85.55× the country average). Demographically, the Watkins Glen International audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Sports · Type: POI · Subtype: Racecourse
Demographics of Watkins Glen International fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 42.4 |
| Estimated audience size | 385,521 |
Audience persona
The typical Watkins Glen International fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for National Auto Sport Association.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National Auto Sport Association | 85.55× | Sports |
| Charles Leclerc | 40.96× | Sports |
| Florida Lottery | 20× | Games |
| CarGurus | 13.17× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Max Verstappen | 20.66× | Sports |
| Capital One | 6.37× | Business & Career |
| Iggy Azalea | 25.59× | Music & Radio |
| Google Maps | 5.94× | Internet & Social Media |
| Aaron Rodgers | 9.44× | Sports |
| Nebraska Lottery | 63.41× | Games |
| Microblogging | 12.67× | Technology & Electronics |
| Daytona International Speedway | 16.52× | Sports |
| Lewis Hamilton | 16.97× | Sports |
| Singer-songwriter | 5.51× | Music & Radio |
| Stop & Shop | 14.86× | Shopping |
| Patrick Dempsey | 19.57× | Movies & TV |
| Enterprise Rent-A-Car | 7.76× | Cars & Mobility |
| Circuit of the Americas | 59.23× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.05 |
| Early Adopter Mentality | POWER | 1.69 |
| Need for Security | CONSERVATISM | 1.46 |
| DIY Mentality | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.31 |
| Community Orientation | OPEN | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Netherlands | 18.0% |
| South Africa | 14.7% |
See Watkins Glen International audiences in other countries
- Watkins Glen International — Germany
- Watkins Glen International — United Kingdom
- Watkins Glen International — France
- Watkins Glen International — Italy
- Watkins Glen International — Spain
- Watkins Glen International — Brazil
- Watkins Glen International — Japan
- Watkins Glen International — South Korea
- Watkins Glen International — India
More Racecourse audiences in United States
- Daytona International Speedway (6,729,896)
- Indianapolis Motor Speedway (5,008,033)
- Circuit de Nevers Magny-Cours (2,270,931)
- Homestead-Miami Speedway (1,899,662)
- Jerez de la Frontera (1,257,564)
How to read this data
Audience size is the estimated number of people in United States who actively search for Watkins Glen International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.