Watkins Glen International Audience in United States

Watkins Glen International logo

Watkins Glen International has an estimated audience of 385,521 people in United States. 24.9% are female, 75.1% are male, average age 42.4. Top brand affinities: Goose (band), Maria Full of Grace, Israel, Kerala, Keith Stanfield.

Top brand affinities include Goose (band), Maria Full of Grace, Israel, with strongest over-indexing on Goose (band) (77.13× the country average). Demographically, the Watkins Glen International audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Watkins Glen International fans

Demographic split for Watkins Glen International audience in United States
MetricValue
Female24.9%
Male75.1%
Average age42.4
Estimated audience size385,521

Audience persona

The typical Watkins Glen International fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Goose (band).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watkins Glen International audience
BrandAffinityCategory
Goose (band)77.13×Pets & Animals
Maria Full of Grace75.79×Movies & TV
Israel4.38×Travel & Leisure
Kerala10.89×Travel & Leisure
Keith Stanfield10.68×Movies & TV
Hipster14.13×Politics & Society
Minnesota2.56×Travel & Leisure
Bettendorf, Iowa19.41×Shopping
Alaska2.1×Travel & Leisure
Hog Hunting4.08×Sports
Elsword18.26×Games
Hibachi8.47×Food & Beverages
Riedel (glass manufacturer)27.71×Home & Garden
Wok6.37×Food & Beverages
Ridder, Kazakhstan45.68×Travel & Leisure
Bank account2.29×Business & Career
Kanna Hashimoto28.51×Movies & TV
Vocal harmony4.11×Music & Radio
Huanchaco85.55×Travel & Leisure
N1 road (South Africa)3.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watkins Glen International audience
TraitClusterScore
PatriotismCONSERVATISM2.05
Early Adopter MentalityPOWER1.69
Need for SecurityCONSERVATISM1.46
DIY MentalityTHRILL1.37
Risk AppetiteTHRILL1.31
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Watkins Glen International
CountryShare
United States28.2%
Netherlands18.0%
South Africa14.7%

See Watkins Glen International audiences in other countries

More Racecourse audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Watkins Glen International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.