Circuit of the Americas Audience in United States

Circuit of the Americas logo

Circuit of the Americas has an estimated audience of 426,223 people in United States. 26.8% are female, 73.2% are male, average age 41.3. Top regions: Texas, California, Florida. Top brand affinities: Autodromo Nazionale Monza, Charles Leclerc, Yas Marina Circuit, Circuit de Spa-Francorchamps, Circuit de Barcelona-Catalunya.

The average Circuit of the Americas fan in United States is 41.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autodromo Nazionale Monza, Charles Leclerc, Yas Marina Circuit, with strongest over-indexing on Autodromo Nazionale Monza (190.47× the country average). Demographically, the Circuit of the Americas audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Circuit of the Americas fans

Demographic split for Circuit of the Americas audience in United States
MetricValue
Female26.8%
Male73.2%
Average age41.3
Estimated audience size426,223

Audience persona

The typical Circuit of the Americas fan in United States is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Autodromo Nazionale Monza.

Top regions in United States

Top regions ranked by reach for Circuit of the Americas in United States
RegionReachAffinity
Texas257,0077.01×
California41,2470.88×
Florida28,8521×
New York19,5250.82×
North Carolina15,1061.18×
Illinois13,8980.98×
Georgia12,6270.96×
Pennsylvania12,5890.88×
Ohio12,4220.95×
Virginia10,3681×
Michigan9,8690.89×
Arizona8,4750.97×
Indiana8,4581.09×
New Jersey8,4530.78×
Tennessee7,8190.91×
Washington7,6690.9×
Wisconsin7,4191.16×
Colorado7,3951.1×
South Carolina7,0091.09×
Massachusetts6,8760.82×
Missouri6,4540.94×
Oklahoma5,7781.22×
Minnesota5,2770.86×
Maryland5,2360.71×
Louisiana4,9580.9×
Kentucky4,3140.81×
Alabama4,2680.72×
Iowa3,9861.14×
Nevada3,9320.95×
Connecticut3,8010.89×
Oregon3,7270.76×
Arkansas3,4600.99×
Kansas3,3260.99×
Utah3,2610.85×
Mississippi2,3730.68×
New Mexico2,0070.94×
Nebraska1,9380.91×
West Virginia1,7340.87×
New Hampshire1,5710.94×
Idaho1,5540.73×
Maine1,2460.82×
Washington, District of Columbia1,1060.86×
South Dakota8810.89×
Delaware8460.72×
Hawaii8440.46×
Rhode Island8250.61×
Montana8220.7×
North Dakota7030.8×
Vermont6090.81×
Alaska4710.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Circuit of the Americas audience
BrandAffinityCategory
Autodromo Nazionale Monza190.47×Sports
Charles Leclerc86.11×Sports
Yas Marina Circuit177.32×Sports
Circuit de Spa-Francorchamps153.09×Sports
Circuit de Barcelona-Catalunya199.83×Sports
Max Verstappen40.82×Sports
United States Grand Prix103.97×Sports
George Russell68.95×Sports
Lando Norris42.26×Sports
Alpine (automobile)85.05×Cars & Mobility
Martin Brundle233.8×Sports
Nico Hülkenberg89.45×Sports
Pierre Gasly115.57×Sports
Silverstone Circuit121.34×Sports
Circuit de Monaco85.4×Sports
Carlos Sainz57.48×Sports
Road America84.1×Sports
AAA (band)15.72×Music & Radio
Williams Grand Prix Engineering84.5×Sports
Alain Prost161.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Circuit of the Americas audience
TraitClusterScore
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.79
Need for SecurityCONSERVATISM1.77
Early Adopter MentalityPOWER1.59
Quality AwarenessPREMIUM1.56
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Circuit of the Americas
CountryShare
United States42.7%
Mexico5.2%
United Kingdom5.0%

See Circuit of the Americas audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Circuit of the Americas have in United States?

Circuit of the Americas has an estimated audience of 426,223 people in United States, concentrated in Texas and California.

What is the gender split and age of Circuit of the Americas fans?

26.8% of Circuit of the Americas fans are female, 73.2% are male, with an average age of 41.3 years.

Which brands do Circuit of the Americas fans like most?

Circuit of the Americas fans show strongest brand affinity for Autodromo Nazionale Monza (190.47×), Charles Leclerc (86.11×), and Yas Marina Circuit (177.32×) over the country average.

Where do Circuit of the Americas fans live in United States?

Circuit of the Americas fans in United States are most concentrated in Texas (reach 257,007), California (reach 41,247), and Florida (reach 28,852). These three regions account for the largest share of the active audience.

What other brands do Circuit of the Americas fans also like?

Beyond Circuit of the Americas itself, the audience over-indexes on Charles Leclerc (86.11×), Yas Marina Circuit (177.32×), Circuit de Spa-Francorchamps (153.09×), and Circuit de Barcelona-Catalunya (199.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Circuit of the Americas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.