Rascasse Audience Intelligence

Road America Audience in United States

A data profile of the people who buy, follow and care about Road America in United States — modelled from more than twelve digital signal sources. Road America has an estimated audience of 526,549 people in United States.

#554among Team in United States#3440in Sports

The average Road America fan in United States is 42.1 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, Minnesota.

Top brand affinities include Amtrak, Max Verstappen, National Auto Sport Association, with strongest over-indexing on Amtrak (31.43× the country average).

Demographically, the Road America audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Road America fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Amtrak.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road America profile in United States.

Audience size
527K
in United States
Gender
21.2%♀
78.8% male
Age
42.1
average years
Country rank
#35560
Team in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road America fans

21.2% are female, 78.8% are male, average age 42.1.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Road America audience in United States
MetricValue
Female21.2%
Male78.8%
Average age42.1
Estimated audience size526,549
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Road America audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

63.1%

of the worldwide Road America audience comes from United States.

Worldwide audience distribution share by country for Road America
CountryShare
United States63.1%
United Kingdom8.7%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road America audience in United States is strongest.

Fig. 05

Top regions by affinity

Road America fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K27.67×
02Illinois~50K3.12×
03Minnesota~20K2.07×
04Iowa~8K1.96×
05Indiana~10K1.35×
06Michigan~10K0.83×
07Montana~1K0.80×
08North Dakota<1K0.80×
09South Dakota<1K0.79×
10Alaska<1K0.78×
11Vermont<1K0.74×
12Nebraska~2K0.67×
13Hawaii~2K0.67×
14Rhode Island~1K0.67×
15Delaware<1K0.67×
16Missouri~5K0.62×
17Maine~1K0.62×
18West Virginia~1K0.61×
19New Hampshire~1K0.60×
20Kansas~2K0.57×
21Idaho~2K0.57×
22Washington, District of Columbia<1K0.57×
23Mississippi~2K0.56×
24New Mexico~1K0.56×
25Arkansas~2K0.51×
26Ohio~8K0.50×
27Colorado~4K0.50×
28Kentucky~3K0.49×
29Oklahoma~3K0.46×
30Utah~2K0.45×
31Tennessee~5K0.44×
32South Carolina~3K0.44×
33Louisiana~3K0.44×
34Connecticut~2K0.44×
35Nevada~2K0.44×
36North Carolina~7K0.43×
37Alabama~3K0.43×
38Oregon~3K0.42×
39Georgia~6K0.39×
40Arizona~4K0.39×
41Florida~10K0.37×
42Virginia~5K0.37×
43Maryland~3K0.35×
44Washington~4K0.34×
45Pennsylvania~6K0.33×
46Massachusetts~3K0.33×
47New Jersey~4K0.30×
48Texas~10K0.28×
49California~10K0.25×
50New York~7K0.24×
Fig. 06

Affinity by region

Affinity by region — Road America, United States
0.24×1.00×27.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road America audience
#·InterestCategoryAffinity×
01Circuit of the AmericasSports84.10×
02FIA World Endurance ChampionshipSports60.75×
03National Auto Sport AssociationSports42.61×
04Max VerstappenSports37.23×
05AmtrakCars & Mobility31.43×
06Project CARSGames28.86×
07James StewartMovies & TV20.51×
08Suki WaterhouseFashion & Accessoires20.00×
09Daytona International SpeedwaySports15.26×
10Kyle BuschSports14.11×
11Charles LeclercSports13.40×
12Škoda AutoCars & Mobility12.37×
13Lewis HamiltonSports10.55×
14Milwaukee BrewersSports5.27×
15Discount TireShopping4.79×
16NASCARSports3.96×
17Advance Auto PartsCars & Mobility3.93×
18O'Reilly Auto PartsCars & Mobility3.83×
19FedExBusiness & Career3.65×
20AutoZoneCars & Mobility3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road America audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Need for SecurityCONSERVATISM1.82×
Convenience OrientationPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road America audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
MindfulnessBALANCE0.67×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road America have in United States?

Road America has an estimated audience of 526,549 people in United States, concentrated in Wisconsin and Illinois.

02

What is the gender split and age of Road America fans?

21.2% of Road America fans are female, 78.8% are male, with an average age of 42.1 years.

03

Which brands do Road America fans like most?

Road America fans show strongest brand affinity for Amtrak (31.43×), Max Verstappen (37.23×), and National Auto Sport Association (42.61×) over the country average.

04

Where do Road America fans live in United States?

Road America fans in United States are most concentrated in Wisconsin (reach ~200K), Illinois (reach ~50K), and Minnesota (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Road America fans also like?

Beyond Road America itself, the audience over-indexes on Max Verstappen (37.23×), National Auto Sport Association (42.61×), Kyle Busch (14.11×), and Circuit of the Americas (84.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Road America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Road America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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