Road America Audience in United States

Road America logo

Road America has an estimated audience of 525,504 people in United States. 21.2% are female, 78.8% are male, average age 42.1. Top regions: Wisconsin, Illinois, Minnesota. Top brand affinities: Keith Stanfield, Goose (band), Israel, The Devil's Rejects, Tezz.

The average Road America fan in United States is 42.1 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, Minnesota. Top brand affinities include Keith Stanfield, Goose (band), Israel, with strongest over-indexing on Keith Stanfield (26.33× the country average). Demographically, the Road America audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Road America fans

Demographic split for Road America audience in United States
MetricValue
Female21.2%
Male78.8%
Average age42.1
Estimated audience size525,504

Audience persona

The typical Road America fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Road America in United States
RegionReachAffinity
Wisconsin207,36426.23×
Illinois59,5023.4×
Minnesota16,8512.24×
California14,9310.26×
Indiana14,7761.54×
Florida13,2380.37×
Michigan12,9960.95×
Texas12,7480.28×
Iowa9,2122.13×
Ohio8,4840.52×
North Carolina6,8440.43×
New York6,3110.21×
Georgia6,0400.37×
Missouri5,4590.64×
Pennsylvania5,2100.29×
Virginia4,2800.33×
Tennessee4,1720.4×
Colorado4,1600.5×
Arizona3,4460.32×
Washington2,8870.27×
New Jersey2,8700.21×
South Carolina2,7610.35×
Kentucky2,7420.42×
Massachusetts2,2540.22×
Maryland2,1570.24×
Kansas2,0450.49×
Alabama2,0030.27×
Oregon1,7680.29×
Oklahoma1,6340.28×
Nebraska1,5830.6×
Connecticut1,5800.3×
Nevada1,4340.28×
Utah1,3600.29×
Louisiana1,3220.2×
Arkansas1,1400.26×
Mississippi7870.18×
South Dakota7440.61×
North Dakota7240.67×
Idaho6890.26×
New Mexico6660.25×
West Virginia6620.27×
New Hampshire6440.31×
Maine4500.24×
Montana4290.29×
Washington, District of Columbia3960.25×
Rhode Island3160.19×
Delaware2920.2×
Hawaii2760.12×
Vermont2450.27×
Wyoming2240.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road America audience
BrandAffinityCategory
Keith Stanfield26.33×Movies & TV
Goose (band)17.31×Pets & Animals
Israel5×Travel & Leisure
The Devil's Rejects20×Movies & TV
Tezz14.01×Movies & TV
Maria Full of Grace60.23×Movies & TV
Kendra Scott5.01×Fashion & Accessoires
MK6.7×Music & Radio
Minnesota2.61×Travel & Leisure
N1 road (South Africa)5.61×Travel & Leisure
Bettendorf, Iowa20.16×Shopping
Wikia3.91×Internet & Social Media
Home construction1.57×Home & Garden
Alaska1.73×Travel & Leisure
N1 road (South Africa)4.06×Travel & Leisure
Riedel (glass manufacturer)25.21×Home & Garden
Huanchaco83.6×Travel & Leisure
edureka32.09×Business & Career
Stamp collecting3.94×Home & Garden
Hog Hunting2.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road America audience
TraitClusterScore
Need for SecurityCONSERVATISM1.73
PatriotismCONSERVATISM1.61
Luxury OrientationPREMIUM1.55
Risk AppetiteTHRILL1.5
Convenience OrientationPREMIUM1.35
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Road America
CountryShare
United States66.2%
United Kingdom9.1%
Italy3.5%

See Road America audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Road America have in United States?

Road America has an estimated audience of 525,504 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of Road America fans?

21.2% of Road America fans are female, 78.8% are male, with an average age of 42.1 years.

Which brands do Road America fans like most?

Road America fans show strongest brand affinity for Keith Stanfield (26.33×), Goose (band) (17.31×), and Israel (5×) over the country average.

Where do Road America fans live in United States?

Road America fans in United States are most concentrated in Wisconsin (reach 207,364), Illinois (reach 59,502), and Minnesota (reach 16,851). These three regions account for the largest share of the active audience.

What other brands do Road America fans also like?

Beyond Road America itself, the audience over-indexes on Goose (band) (17.31×), Israel (5×), The Devil's Rejects (20×), and Tezz (14.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.