United States Grand Prix Audience in United States

United States Grand Prix has an estimated audience of 775,275 people in United States. 23.4% are female, 76.6% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Charles Leclerc, Capital One, Aaron Rodgers, CarGurus, Google Maps.

The average United States Grand Prix fan in United States is 42.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Charles Leclerc, Capital One, Aaron Rodgers, with strongest over-indexing on Charles Leclerc (96.13× the country average). Demographically, the United States Grand Prix audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of United States Grand Prix fans

Demographic split for United States Grand Prix audience in United States
MetricValue
Female23.4%
Male76.6%
Average age42.0
Estimated audience size775,275

Audience persona

The typical United States Grand Prix fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for United States Grand Prix in United States
RegionReachAffinity
Texas144,3902.17×
California115,3851.35×
Florida62,1961.18×
New York56,0851.29×
Illinois30,1521.17×
Georgia25,7541.08×
Virginia24,4221.29×
Pennsylvania24,4150.94×
North Carolina23,3111×
Michigan22,3291.1×
Ohio22,2160.93×
New Jersey21,9131.11×
Massachusetts21,8921.43×
Washington20,5771.32×
Arizona16,5531.05×
Indiana15,7361.11×
Colorado15,6481.28×
Tennessee13,7150.88×
Missouri13,0731.05×
Maryland12,7650.96×
Wisconsin11,2470.96×
Minnesota10,3640.93×
South Carolina9,5800.82×
Nevada9,4851.26×
Connecticut9,1471.18×
Oregon8,7700.99×
Louisiana7,7330.77×
Alabama7,7010.71×
Oklahoma7,6440.89×
Kentucky7,4370.77×
Utah6,3580.92×
Kansas5,3980.88×
Arkansas5,3910.84×
Iowa5,0520.79×
Washington, District of Columbia4,0801.75×
Mississippi3,6410.57×
New Mexico3,2840.84×
Nebraska2,8290.73×
New Hampshire2,8200.92×
Idaho2,6980.69×
Hawaii2,6510.8×
West Virginia2,2540.62×
Rhode Island2,0590.83×
Maine1,9920.72×
Montana1,7430.81×
Delaware1,6660.78×
Vermont1,5031.1×
South Dakota1,3620.76×
Alaska1,3330.8×
North Dakota1,2560.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United States Grand Prix audience
BrandAffinityCategory
Charles Leclerc96.13×Sports
Capital One12.29×Business & Career
Aaron Rodgers17.2×Sports
CarGurus15.45×Cars & Mobility
Google Maps9.13×Internet & Social Media
Circuit of the Americas108.44×Sports
Indianapolis Motor Speedway28.38×Sports
Pierre Gasly103.86×Sports
Max Verstappen25.69×Sports
James Hunt110.85×Sports
Bruce Willis12.54×Movies & TV
AccuWeather11.12×Home & Garden
Iggy Azalea24.76×Music & Radio
Luka Dončić15.98×Sports
Enterprise Rent-A-Car8.38×Cars & Mobility
Circle K9.4×Shopping
Indeed.com5.35×Business & Career
PSV Eindhoven46.21×Sports
21 Savage23.03×Music & Radio
Google News6.82×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United States Grand Prix audience
TraitClusterScore
PatriotismCONSERVATISM1.68
DIY MentalityTHRILL1.53
Need for SecurityCONSERVATISM1.46
Convenience OrientationPREMIUM1.41
IndulgenceJOY1.38
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for United States Grand Prix
CountryShare
United States33.0%
United Kingdom9.4%
Italy6.7%

See United States Grand Prix audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does United States Grand Prix have in United States?

United States Grand Prix has an estimated audience of 775,275 people in United States, concentrated in Texas and California.

What is the gender split and age of United States Grand Prix fans?

23.4% of United States Grand Prix fans are female, 76.6% are male, with an average age of 42.0 years.

Which brands do United States Grand Prix fans like most?

United States Grand Prix fans show strongest brand affinity for Charles Leclerc (96.13×), Capital One (12.29×), and Aaron Rodgers (17.2×) over the country average.

Where do United States Grand Prix fans live in United States?

United States Grand Prix fans in United States are most concentrated in Texas (reach 144,390), California (reach 115,385), and Florida (reach 62,196). These three regions account for the largest share of the active audience.

What other brands do United States Grand Prix fans also like?

Beyond United States Grand Prix itself, the audience over-indexes on Capital One (12.29×), Aaron Rodgers (17.2×), CarGurus (15.45×), and Google Maps (9.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.