Rascasse Audience Intelligence

United States Grand Prix Audience in United States

A data profile of the people who buy, follow and care about United States Grand Prix in United States — modelled from more than twelve digital signal sources. United States Grand Prix has an estimated audience of 774,306 people in United States.

#53among Motorsport in United States#319among Event in United States#2619in Sports

The average United States Grand Prix fan in United States is 42.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Indianapolis Motor Speedway, Circuit of the Americas, James Hunt, with strongest over-indexing on Indianapolis Motor Speedway (31.04× the country average).

Demographically, the United States Grand Prix audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United States Grand Prix fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United States Grand Prix profile in United States.

Audience size
774K
in United States
Gender
23.4%♀
76.6% male
Age
42.0
average years
Country rank
#28057
Event in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of United States Grand Prix fans

23.4% are female, 76.6% are male, average age 42.0.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for United States Grand Prix audience in United States
MetricValue
Female23.4%
Male76.6%
Average age42.0
Estimated audience size774,306
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the United States Grand Prix audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

32.9%

of the worldwide United States Grand Prix audience comes from United States.

Worldwide audience distribution share by country for United States Grand Prix
CountryShare
United States32.9%
United Kingdom9.4%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United States Grand Prix audience in United States is strongest.

Fig. 05

Top regions by affinity

United States Grand Prix fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K2.14×
02Washington, District of Columbia~3K1.34×
03Massachusetts~20K1.31×
04California~100K1.30×
05Washington~20K1.27×
06Colorado~20K1.27×
07Virginia~20K1.21×
08New York~50K1.18×
09New Jersey~20K1.13×
10Indiana~20K1.13×
11Nevada~8K1.13×
12Arizona~20K1.12×
13Florida~60K1.11×
14Illinois~30K1.10×
15Connecticut~8K1.09×
16North Carolina~20K1.05×
17Georgia~20K1.04×
18Vermont~1K1.02×
19Maryland~10K0.98×
20Wisconsin~10K0.98×
21Oklahoma~8K0.98×
22Utah~7K0.98×
23Michigan~20K0.97×
24Oregon~9K0.96×
25Kansas~6K0.96×
26New Hampshire~3K0.96×
27South Dakota~2K0.96×
28Alaska~2K0.96×
29North Dakota~2K0.96×
30Missouri~10K0.95×
31Idaho~4K0.95×
32Rhode Island~2K0.95×
33Minnesota~10K0.94×
34New Mexico~4K0.93×
35Hawaii~3K0.93×
36Montana~2K0.93×
37Tennessee~10K0.92×
38Maine~3K0.92×
39Pennsylvania~20K0.91×
40Ohio~20K0.90×
41Arkansas~6K0.90×
42Iowa~6K0.90×
43Nebraska~4K0.90×
44Delaware~2K0.90×
45South Carolina~10K0.88×
46West Virginia~3K0.86×
47Alabama~9K0.85×
48Louisiana~9K0.85×
49Kentucky~8K0.85×
50Mississippi~5K0.82×
Fig. 06

Affinity by region

Affinity by region — United States Grand Prix, United States
0.82×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United States Grand Prix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United States Grand Prix audience
#·InterestCategoryAffinity×
01Bahrain Grand PrixSports160.36×
02Belgian Grand PrixSports122.23×
03Circuit of the AmericasSports103.97×
04James HuntSports92.79×
05Pierre GaslySports82.03×
06Saudi AramcoCars & Mobility81.92×
07Nigel MansellSports77.16×
08Singapore Grand PrixSports68.13×
09Circuit de Spa-FrancorchampsSports56.50×
10Indianapolis Motor SpeedwaySports31.04×
11Sim racingGames26.36×
12Indianapolis 500Sports23.88×
13Max VerstappenSports20.91×
14Washington NationalsSports19.02×
15Radio-controlled carKids & Family10.49×
16Weather forecastingHome & Garden6.71×
17NASCARSports6.49×
18Racing gamesGames6.08×
19Solar energyHome & Garden5.95×
20FedExBusiness & Career5.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United States Grand Prix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United States Grand Prix audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.99×
Convenience OrientationPREMIUM2.28×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United States Grand Prix audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.67×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does United States Grand Prix have in United States?

United States Grand Prix has an estimated audience of 774,306 people in United States, concentrated in Texas and California.

02

What is the gender split and age of United States Grand Prix fans?

23.4% of United States Grand Prix fans are female, 76.6% are male, with an average age of 42.0 years.

03

Which brands do United States Grand Prix fans like most?

United States Grand Prix fans show strongest brand affinity for Indianapolis Motor Speedway (31.04×), Circuit of the Americas (103.97×), and James Hunt (92.79×) over the country average.

04

Where do United States Grand Prix fans live in United States?

United States Grand Prix fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do United States Grand Prix fans also like?

Beyond United States Grand Prix itself, the audience over-indexes on Circuit of the Americas (103.97×), James Hunt (92.79×), Max Verstappen (20.91×), and Bahrain Grand Prix (160.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See United States Grand Prix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for United States Grand Prix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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