Yas Marina Circuit Audience in United States

Yas Marina Circuit logo

Yas Marina Circuit has an estimated audience of 529,789 people in United States. 37.4% are female, 62.6% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Hawthorn Football Club, Jesse Plemons, Nationality, Keith Stanfield, The Devil's Rejects.

The average Yas Marina Circuit fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hawthorn Football Club, Jesse Plemons, Nationality, with strongest over-indexing on Hawthorn Football Club (103.87× the country average). Demographically, the Yas Marina Circuit audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Yas Marina Circuit fans

Demographic split for Yas Marina Circuit audience in United States
MetricValue
Female37.4%
Male62.6%
Average age34.8
Estimated audience size529,789

Audience persona

The typical Yas Marina Circuit fan in United States is more male, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hawthorn Football Club.

Top regions in United States

Top regions ranked by reach for Yas Marina Circuit in United States
RegionReachAffinity
California75,5001.3×
Texas53,2461.17×
Florida43,5781.21×
New York37,3711.26×
Illinois19,8601.13×
Virginia18,5461.44×
North Carolina17,2411.08×
New Jersey17,1421.27×
Georgia16,4501.01×
Pennsylvania16,1250.9×
Massachusetts14,0541.35×
Ohio13,1580.81×
Michigan12,5410.91×
Washington12,5231.18×
Arizona9,9670.92×
Indiana9,7741.01×
Colorado9,6251.15×
Maryland8,4650.93×
Tennessee8,3330.78×
Nevada7,7661.52×
Missouri7,5140.88×
Wisconsin6,8380.86×
Connecticut6,5021.22×
South Carolina6,4120.8×
Minnesota6,3570.84×
Oregon5,7720.95×
Oklahoma4,9360.84×
Alabama4,9200.66×
Utah4,8811.03×
Louisiana4,1110.6×
Kentucky3,9540.6×
Iowa3,9210.9×
Washington, District of Columbia3,5912.26×
Kansas3,0220.72×
Arkansas2,5820.59×
Mississippi2,2460.51×
Nebraska2,0240.76×
Idaho2,0140.76×
New Mexico1,9260.72×
New Hampshire1,8870.9×
West Virginia1,7450.71×
Maine1,7340.91×
Hawaii1,7320.76×
Rhode Island1,5620.93×
Montana1,3280.9×
Delaware1,3210.9×
South Dakota1,3111.07×
Alaska1,3061.15×
Vermont1,2801.38×
North Dakota1,1851.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yas Marina Circuit audience
BrandAffinityCategory
Hawthorn Football Club103.87×Sports
Jesse Plemons7.76×Movies & TV
Nationality4.66×Politics & Society
Keith Stanfield13.5×Movies & TV
The Devil's Rejects20×Movies & TV
Tom Goes to the Mayor71.99×Movies & TV
Wikia5.09×Internet & Social Media
Riedel (glass manufacturer)37.96×Home & Garden
Iowa Lottery13.21×Games
Goose (band)7.65×Pets & Animals
Elsword20×Games
TVNotas10.18×News
Minnesota1.68×Travel & Leisure
Israel1.81×Travel & Leisure
Nebraska2.15×Travel & Leisure
Kendra Scott2.21×Fashion & Accessoires
Hammock camping5.26×Travel & Leisure
Endless Space14.63×Games
Yip Man17.22×Politics & Society
ENA (Emergency Nurses Association)7.29×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yas Marina Circuit audience
TraitClusterScore
Luxury OrientationPREMIUM3.65
Risk AppetiteTHRILL1.81
Family OrientationCONSERVATISM1.73
Need for SecurityCONSERVATISM1.56
Quality AwarenessPREMIUM1.55
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Yas Marina Circuit
CountryShare
United Arab Emirates23.3%
United States14.3%
India7.4%

See Yas Marina Circuit audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Yas Marina Circuit have in United States?

Yas Marina Circuit has an estimated audience of 529,789 people in United States, concentrated in California and Texas.

What is the gender split and age of Yas Marina Circuit fans?

37.4% of Yas Marina Circuit fans are female, 62.6% are male, with an average age of 34.8 years.

Which brands do Yas Marina Circuit fans like most?

Yas Marina Circuit fans show strongest brand affinity for Hawthorn Football Club (103.87×), Jesse Plemons (7.76×), and Nationality (4.66×) over the country average.

Where do Yas Marina Circuit fans live in United States?

Yas Marina Circuit fans in United States are most concentrated in California (reach 75,500), Texas (reach 53,246), and Florida (reach 43,578). These three regions account for the largest share of the active audience.

What other brands do Yas Marina Circuit fans also like?

Beyond Yas Marina Circuit itself, the audience over-indexes on Jesse Plemons (7.76×), Nationality (4.66×), Keith Stanfield (13.5×), and The Devil's Rejects (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yas Marina Circuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.