A data profile of the people who buy, follow and care about Yas Marina Circuit in United States — modelled from more than twelve digital signal sources. Yas Marina Circuit has an estimated audience of 529,789 people in United States.
The average Yas Marina Circuit fan in United States is 34.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Circuit de Spa-Francorchamps, Cantinflas, Pierre Gasly, with strongest over-indexing on Circuit de Spa-Francorchamps (336.83× the country average).
Demographically, the Yas Marina Circuit audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Yas Marina Circuit fan in United States is more male, around 34.8 years old, with strong Need for Security tendencies and a notable affinity for Circuit de Spa-Francorchamps.
The key figures that characterise the Yas Marina Circuit profile in United States.
37.4% are female, 62.6% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 34.8 |
| Estimated audience size | 529,789 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Yas Marina Circuit audience comes from United States.
| Country | Share |
|---|---|
| United Arab Emirates | 23.2% |
| United States | 14.3% |
| India | 7.4% |
Where the Yas Marina Circuit audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 1.52× | |
| 02 | California | ~80K | 1.32× | |
| 03 | Nevada | ~7K | 1.32× | |
| 04 | Massachusetts | ~10K | 1.29× | |
| 05 | New Jersey | ~20K | 1.26× | |
| 06 | New York | ~40K | 1.25× | |
| 07 | Virginia | ~20K | 1.24× | |
| 08 | Washington | ~10K | 1.21× | |
| 09 | Florida | ~40K | 1.19× | |
| 10 | Texas | ~50K | 1.18× | |
| 11 | Illinois | ~20K | 1.12× | |
| 12 | Connecticut | ~6K | 1.12× | |
| 13 | Colorado | ~9K | 1.11× | |
| 14 | North Carolina | ~20K | 1.09× | |
| 15 | Utah | ~5K | 1.09× | |
| 16 | Vermont | ~1K | 1.08× | |
| 17 | Georgia | ~20K | 1.03× | |
| 18 | Arizona | ~10K | 1.02× | |
| 19 | Maryland | ~9K | 1.02× | |
| 20 | Oregon | ~6K | 1.02× | |
| 21 | Delaware | ~1K | 1.02× | |
| 22 | Indiana | ~10K | 1.01× | |
| 23 | New Hampshire | ~2K | 1.01× | |
| 24 | Alaska | ~1K | 1.01× | |
| 25 | North Dakota | ~1K | 1.01× | |
| 26 | Minnesota | ~8K | 1.00× | |
| 27 | South Dakota | ~1K | 0.99× | |
| 28 | Rhode Island | ~2K | 0.97× | |
| 29 | Kansas | ~4K | 0.96× | |
| 30 | Maine | ~2K | 0.96× | |
| 31 | Montana | ~1K | 0.96× | |
| 32 | Pennsylvania | ~20K | 0.95× | |
| 33 | Wisconsin | ~8K | 0.94× | |
| 34 | Iowa | ~4K | 0.94× | |
| 35 | Hawaii | ~2K | 0.94× | |
| 36 | Michigan | ~10K | 0.93× | |
| 37 | South Carolina | ~7K | 0.92× | |
| 38 | Ohio | ~10K | 0.91× | |
| 39 | Idaho | ~2K | 0.91× | |
| 40 | West Virginia | ~2K | 0.91× | |
| 41 | Tennessee | ~10K | 0.90× | |
| 42 | Missouri | ~8K | 0.90× | |
| 43 | Nebraska | ~2K | 0.90× | |
| 44 | Oklahoma | ~5K | 0.89× | |
| 45 | New Mexico | ~2K | 0.89× | |
| 46 | Arkansas | ~4K | 0.87× | |
| 47 | Mississippi | ~4K | 0.85× | |
| 48 | Alabama | ~6K | 0.82× | |
| 49 | Kentucky | ~5K | 0.82× | |
| 50 | Louisiana | ~5K | 0.80× |
The strongest cross-interests of the Yas Marina Circuit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bahrain Grand Prix | Sports | 471.93× | ||
| 02 | Abu Dhabi Grand Prix | Sports | 337.34× | ||
| 03 | Circuit de Spa-Francorchamps | Sports | 336.83× | ||
| 04 | Pierre Gasly | Sports | 285.62× | ||
| 05 | James Hunt | Sports | 248.95× | ||
| 06 | Alain Prost | Sports | 235.36× | ||
| 07 | Belgian Grand Prix | Sports | 214.90× | ||
| 08 | Cantinflas | Movies & TV | 195.77× | ||
| 09 | Circuit of the Americas | Sports | 177.32× | ||
| 10 | Nigel Mansell | Sports | 172.61× | ||
| 11 | Niki Lauda | Sports | 150.28× | ||
| 12 | Charles Leclerc | Sports | 74.79× | ||
| 13 | Etihad Airways | Travel & Leisure | 45.24× | ||
| 14 | Carlos Sainz | Sports | 41.60× | ||
| 15 | McLaren F1 | Sports | 35.63× | ||
| 16 | Max Verstappen | Sports | 20.00× | ||
| 17 | Suki Waterhouse | Fashion & Accessoires | 20.00× | ||
| 18 | Pep Guardiola | Sports | 20.00× | ||
| 19 | MarketWatch | Business & Career | 6.40× | ||
| 20 | Formula One | Sports | 4.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.81× | |
| Family Orientation | CONSERVATISM | 1.69× | |
| Career Orientation | POWER | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Pet Ownership | JOY | 0.77× | |
| Community Orientation | OPEN | 0.79× |
Yas Marina Circuit has an estimated audience of 529,789 people in United States, concentrated in California and Texas.
37.4% of Yas Marina Circuit fans are female, 62.6% are male, with an average age of 34.8 years.
Yas Marina Circuit fans show strongest brand affinity for Circuit de Spa-Francorchamps (336.83×), Cantinflas (195.77×), and Pierre Gasly (285.62×) over the country average.
Yas Marina Circuit fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Yas Marina Circuit itself, the audience over-indexes on Cantinflas (195.77×), Pierre Gasly (285.62×), James Hunt (248.95×), and Bahrain Grand Prix (471.93×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Yas Marina Circuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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