Rascasse Audience Intelligence

Endurance racing (motorsport) Audience in United States

A data profile of the people who buy, follow and care about Endurance racing (motorsport) in United States — modelled from more than twelve digital signal sources. Endurance racing (motorsport) has an estimated audience of 551,572 people in United States.

#11001among Topic in United States#990in Cars & Mobility

The average Endurance racing (motorsport) fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Audi RS3, National Auto Sport Association, with strongest over-indexing on Max Verstappen (39.09× the country average).

Demographically, the Endurance racing (motorsport) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Endurance racing (motorsport) fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Max Verstappen.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Endurance racing (motorsport) profile in United States.

Audience size
552K
in United States
Gender
31.2%♀
68.8% male
Age
36.2
average years
Country rank
#34578
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Endurance racing (motorsport) fans

31.2% are female, 68.8% are male, average age 36.2.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Endurance racing (motorsport) audience in United States
MetricValue
Female31.2%
Male68.8%
Average age36.2
Estimated audience size551,572
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Endurance racing (motorsport) audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Endurance racing (motorsport) audience comes from United States.

Worldwide audience distribution share by country for Endurance racing (motorsport)
CountryShare
Italy17.7%
United States16.2%
France16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Endurance racing (motorsport) audience in United States is strongest.

Fig. 05

Top regions by affinity

Endurance racing (motorsport) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.10×
02Vermont~1K1.08×
03Alaska~1K1.07×
04North Dakota~1K1.07×
05Iowa~5K1.05×
06Montana~2K1.05×
07South Dakota~1K1.05×
08Georgia~20K1.04×
09California~60K1.02×
10Utah~5K1.02×
11Arizona~10K1.01×
12Washington~10K1.01×
13Indiana~10K1.01×
14Wisconsin~8K1.01×
15Virginia~10K1.00×
16Colorado~9K1.00×
17Idaho~3K1.00×
18Rhode Island~2K1.00×
19Delaware~2K1.00×
20Alabama~8K0.99×
21Kansas~4K0.99×
22Nebraska~3K0.99×
23New Hampshire~2K0.99×
24North Carolina~20K0.98×
25Tennessee~10K0.98×
26Kentucky~7K0.98×
27West Virginia~3K0.98×
28Hawaii~2K0.98×
29Maine~2K0.98×
30Florida~40K0.97×
31Missouri~9K0.97×
32Oklahoma~6K0.97×
33Arkansas~4K0.97×
34New Mexico~3K0.97×
35Washington, District of Columbia~2K0.97×
36Oregon~6K0.96×
37Nevada~5K0.96×
38Mississippi~4K0.96×
39Illinois~20K0.95×
40Massachusetts~10K0.95×
41South Carolina~8K0.95×
42Minnesota~8K0.95×
43Connecticut~5K0.95×
44Louisiana~7K0.94×
45Ohio~20K0.92×
46New Jersey~10K0.92×
47Maryland~9K0.91×
48Michigan~10K0.90×
49Pennsylvania~20K0.89×
50New York~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Endurance racing (motorsport), United States
0.88×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Endurance racing (motorsport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Endurance racing (motorsport) audience
#·InterestCategoryAffinity×
01Audi RS3Cars & Mobility104.19×
02Forza MotorsportGames50.78×
03FIA World Endurance ChampionshipSports46.52×
04Monaco Grand PrixSports44.23×
05Max VerstappenSports39.09×
06Daniel RicciardoSports35.38×
07National Auto Sport AssociationSports34.76×
08Volkswagen ID.4Cars & Mobility25.19×
09Fernando AlonsoSports24.21×
10Lewis HamiltonSports12.31×
11Auto showCars & Mobility11.67×
12RallyingSports11.46×
13Antique carCars & Mobility10.07×
14CarcareCars & Mobility9.18×
15HatchbackCars & Mobility6.29×
16Solar energyHome & Garden5.23×
17Advance Auto PartsCars & Mobility5.19×
18FedExBusiness & Career4.23×
19Vehicle insuranceCars & Mobility4.01×
20AutoZoneCars & Mobility3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Endurance racing (motorsport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Endurance racing (motorsport) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.46×
Convenience OrientationPREMIUM2.19×
Price SensitivityPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Endurance racing (motorsport) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Healthy LifestyleBALANCE0.67×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Endurance racing (motorsport) have in United States?

Endurance racing (motorsport) has an estimated audience of 551,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Endurance racing (motorsport) fans?

31.2% of Endurance racing (motorsport) fans are female, 68.8% are male, with an average age of 36.2 years.

03

Which brands do Endurance racing (motorsport) fans like most?

Endurance racing (motorsport) fans show strongest brand affinity for Max Verstappen (39.09×), Audi RS3 (104.19×), and National Auto Sport Association (34.76×) over the country average.

04

Where do Endurance racing (motorsport) fans live in United States?

Endurance racing (motorsport) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Endurance racing (motorsport) fans also like?

Beyond Endurance racing (motorsport) itself, the audience over-indexes on Audi RS3 (104.19×), National Auto Sport Association (34.76×), Auto show (11.67×), and Lewis Hamilton (12.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Endurance racing (motorsport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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