Endurance racing (motorsport) Audience in United States

Endurance racing (motorsport) logo

Endurance racing (motorsport) has an estimated audience of 551,572 people in United States. 31.2% are female, 68.8% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Jesse Plemons, Tezz, Keith Stanfield, The Devil's Rejects, TVNotas.

The average Endurance racing (motorsport) fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jesse Plemons, Tezz, Keith Stanfield, with strongest over-indexing on Jesse Plemons (11.01× the country average). Demographically, the Endurance racing (motorsport) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Endurance racing (motorsport) fans

Demographic split for Endurance racing (motorsport) audience in United States
MetricValue
Female31.2%
Male68.8%
Average age36.2
Estimated audience size551,572

Audience persona

The typical Endurance racing (motorsport) fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Endurance racing (motorsport) in United States
RegionReachAffinity
California72,8481.2×
Texas41,7540.88×
Florida35,6560.95×
Kentucky21,2583.07×
Missouri21,0802.37×
New York19,1780.62×
Virginia15,7321.17×
Illinois15,3660.84×
Georgia14,1440.83×
North Carolina13,6460.82×
Ohio12,9800.76×
Pennsylvania12,4680.67×
Michigan11,8580.82×
Arizona9,3200.83×
New Jersey8,9820.64×
Indiana8,9050.88×
Washington8,4840.77×
Tennessee8,3530.75×
Colorado7,8100.9×
Massachusetts7,2210.66×
Maryland6,3720.67×
South Carolina5,9240.71×
Minnesota5,8090.74×
Wisconsin5,4440.66×
Alabama5,3680.7×
Oklahoma4,6960.77×
Oregon4,5110.71×
Utah4,4840.91×
Louisiana4,0370.57×
Nevada3,9980.75×
Iowa3,7560.83×
Connecticut3,7380.68×
Kansas3,2970.76×
Washington, District of Columbia3,2141.94×
Arkansas2,8810.63×
Mississippi2,8110.62×
West Virginia2,3200.9×
Idaho2,3070.83×
New Mexico2,1490.78×
Alaska2,1371.81×
New Hampshire2,0590.95×
Hawaii2,0470.86×
Nebraska2,0160.73×
South Dakota1,9921.56×
Montana1,8631.22×
North Dakota1,7911.58×
Wyoming1,7332.12×
Rhode Island1,7040.97×
Maine1,7030.86×
Vermont1,6761.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Endurance racing (motorsport) audience
BrandAffinityCategory
Jesse Plemons11.01×Movies & TV
Tezz20×Movies & TV
Keith Stanfield15.44×Movies & TV
The Devil's Rejects20×Movies & TV
TVNotas20.37×News
Goose (band)11.94×Pets & Animals
Pro-Ject6.74×Music & Radio
Huevos rancheros44.91×Food & Beverages
Bettendorf, Iowa22.12×Shopping
Minnesota2.08×Travel & Leisure
UK garage6.02×Music & Radio
MK4.57×Music & Radio
Stamp collecting4.98×Home & Garden
Wikia3.55×Internet & Social Media
N1 road (South Africa)4.28×Travel & Leisure
Endless Space23.34×Games
Academy Award for Best Original Score16.75×Movies & TV
Iyanla Vanzant13.63×Business & Career
Nebraska Cornhuskers football3.42×Sports
Hammock camping6.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Endurance racing (motorsport) audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Luxury OrientationPREMIUM2.1
Need for SecurityCONSERVATISM1.5
Early Adopter MentalityPOWER1.46
Sports ActivityPOWER1.38
Convenience OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Endurance racing (motorsport)
CountryShare
Italy17.7%
United States16.2%
France16.0%

See Endurance racing (motorsport) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Endurance racing (motorsport) have in United States?

Endurance racing (motorsport) has an estimated audience of 551,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Endurance racing (motorsport) fans?

31.2% of Endurance racing (motorsport) fans are female, 68.8% are male, with an average age of 36.2 years.

Which brands do Endurance racing (motorsport) fans like most?

Endurance racing (motorsport) fans show strongest brand affinity for Jesse Plemons (11.01×), Tezz (20×), and Keith Stanfield (15.44×) over the country average.

Where do Endurance racing (motorsport) fans live in United States?

Endurance racing (motorsport) fans in United States are most concentrated in California (reach 72,848), Texas (reach 41,754), and Florida (reach 35,656). These three regions account for the largest share of the active audience.

What other brands do Endurance racing (motorsport) fans also like?

Beyond Endurance racing (motorsport) itself, the audience over-indexes on Tezz (20×), Keith Stanfield (15.44×), The Devil's Rejects (20×), and TVNotas (20.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Endurance racing (motorsport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.