Rascasse Audience Intelligence

Forza Motorsport Audience in United States

A data profile of the people who buy, follow and care about Forza Motorsport in United States — modelled from more than twelve digital signal sources. Forza Motorsport has an estimated audience of 265,416 people in United States.

#14among Racing in United States#838among Video / Board Game in United States#1227in Games

The average Forza Motorsport fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Morris 4x4 Center, Jeep Cherokee, Need for Speed (film), with strongest over-indexing on Morris 4x4 Center (204.45× the country average).

Demographically, the Forza Motorsport audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forza Motorsport fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Morris 4x4 Center.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forza Motorsport profile in United States.

Audience size
265K
in United States
Gender
11.4%♀
88.6% male
Age
29.8
average years
Country rank
#51381
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forza Motorsport fans

11.4% are female, 88.6% are male, average age 29.8.

Fig. 02

Gender split

11.4%
Female
88.6%
Male
Demographic split for Forza Motorsport audience in United States
MetricValue
Female11.4%
Male88.6%
Average age29.8
Estimated audience size265,416
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Forza Motorsport audience in United States
Age bracketShare%
16-1944%
20-2926%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Forza Motorsport audience comes from United States.

Worldwide audience distribution share by country for Forza Motorsport
CountryShare
United States29.3%
Italy8.1%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forza Motorsport audience in United States is strongest.

Fig. 05

Top regions by affinity

Forza Motorsport fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~2K1.56×
02Washington~7K1.32×
03Indiana~6K1.28×
04Wisconsin~5K1.14×
05North Carolina~9K1.13×
06Kentucky~4K1.12×
07West Virginia~1K1.10×
08Ohio~9K1.09×
09Arizona~6K1.09×
10Tennessee~6K1.08×
11Connecticut~3K1.08×
12Utah~3K1.08×
13New Hampshire~1K1.07×
14Oregon~3K1.05×
15Oklahoma~3K1.05×
16Rhode Island<1K1.05×
17Michigan~7K1.04×
18Virginia~7K1.04×
19Missouri~4K1.03×
20Kansas~2K1.03×
21Florida~20K1.02×
22Colorado~4K1.02×
23Pennsylvania~9K1.01×
24Alabama~4K1.01×
25Delaware<1K1.01×
26Georgia~8K1.00×
27Iowa~2K1.00×
28North Dakota<1K1.00×
29California~30K0.99×
30Nebraska~1K0.99×
31Alaska<1K0.99×
32Illinois~9K0.97×
33New Jersey~7K0.97×
34Maryland~4K0.97×
35Vermont<1K0.97×
36Maine<1K0.96×
37South Dakota<1K0.96×
38South Carolina~4K0.95×
39Texas~20K0.94×
40Arkansas~2K0.94×
41Massachusetts~5K0.93×
42Nevada~2K0.92×
43Montana<1K0.91×
44Minnesota~3K0.90×
45New Mexico~1K0.90×
46Mississippi~2K0.87×
47Louisiana~3K0.82×
48New York~10K0.81×
49Hawaii<1K0.79×
50Washington, District of Columbia<1K0.74×
Fig. 06

Affinity by region

Affinity by region — Forza Motorsport, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forza Motorsport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forza Motorsport audience
#·InterestCategoryAffinity×
01ZotacTechnology & Electronics270.88×
02Morris 4x4 CenterPOI204.45×
03Need for Speed (film)Movies & TV99.62×
04Jeep CherokeeCars & Mobility67.04×
05Alex GMusic & Radio64.29×
064 Wheel PartsShopping55.93×
07Endurance racing (motorsport)Cars & Mobility50.78×
08Autodromo Nazionale MonzaSports40.10×
09Dakar RallySports24.92×
10WootShopping21.68×
11Kimi AntonelliSports21.59×
12Race trackSports20.00×
13Ed HardyFashion & Accessoires19.76×
14Sports car racingCars & Mobility17.64×
15RallyingSports14.80×
16Stock car racingSports12.99×
17NvidiaTechnology & Electronics12.00×
18Fishing lurePets & Animals11.62×
19Off-road vehicleCars & Mobility11.15×
20AnglingSports9.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forza Motorsport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forza Motorsport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.88×
Price SensitivityPREMIUM3.91×
Risk AppetiteTHRILL2.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forza Motorsport audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.44×
TraditionCONSERVATISM0.49×
IndividualismJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forza Motorsport have in United States?

Forza Motorsport has an estimated audience of 265,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forza Motorsport fans?

11.4% of Forza Motorsport fans are female, 88.6% are male, with an average age of 29.8 years.

03

Which brands do Forza Motorsport fans like most?

Forza Motorsport fans show strongest brand affinity for Morris 4x4 Center (204.45×), Jeep Cherokee (67.04×), and Need for Speed (film) (99.62×) over the country average.

04

Where do Forza Motorsport fans live in United States?

Forza Motorsport fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Forza Motorsport fans also like?

Beyond Forza Motorsport itself, the audience over-indexes on Jeep Cherokee (67.04×), Need for Speed (film) (99.62×), Zotac (270.88×), and Alex G (64.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in United States

See Forza Motorsport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forza Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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