Woot Audience in United States

Woot logo

Woot has an estimated audience of 1,937,992 people in United States. 58.5% are female, 41.5% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, The Devil's Rejects, Mothercare, Iowa River, Arco Iris.

The average Woot fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, The Devil's Rejects, Mothercare, with strongest over-indexing on Lulu 黃路梓茵 (7.16× the country average). Demographically, the Woot audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Woot fans

Demographic split for Woot audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.6
Estimated audience size1,937,992

Audience persona

The typical Woot fan in United States is more female, around 38.6 years old, with strong Pet Ownership tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Woot in United States
RegionReachAffinity
California269,2231.26×
Texas169,2391.02×
New York139,4541.29×
Florida134,7431.03×
Pennsylvania83,6991.28×
Illinois78,5041.22×
Ohio68,8011.15×
Georgia64,0921.07×
North Carolina62,4271.07×
New Jersey61,0741.24×
Michigan60,4181.19×
Virginia56,5231.2×
Washington54,7831.41×
Massachusetts41,9951.1×
Tennessee39,5201.02×
Wisconsin38,1651.31×
Maryland38,1251.14×
Arizona36,0880.91×
Indiana34,2750.97×
Missouri33,6501.08×
Colorado32,1841.05×
South Carolina30,2491.04×
Minnesota30,1641.09×
Alabama25,8500.95×
Oregon25,5971.15×
Kentucky22,0610.91×
Connecticut21,5941.11×
Louisiana20,0870.8×
Oklahoma19,3060.9×
Utah18,8831.09×
Iowa16,3541.02×
Kansas14,9680.98×
Nevada14,9210.8×
Arkansas14,2140.89×
Mississippi11,4070.71×
Nebraska9,5220.98×
Idaho9,2610.95×
West Virginia8,3060.92×
New Hampshire7,7931.02×
New Mexico7,3290.75×
Maine6,8400.99×
Rhode Island6,7381.09×
Delaware5,4541.02×
Washington, District of Columbia4,7140.81×
South Dakota4,5681.02×
Montana4,0430.75×
North Dakota3,8850.98×
Vermont3,6691.08×
Hawaii2,7510.33×
Wyoming1,7480.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woot audience
BrandAffinityCategory
Lulu 黃路梓茵7.16×Movies & TV
The Devil's Rejects20×Movies & TV
Mothercare5.79×Kids & Family
Iowa River33.94×Travel & Leisure
Arco Iris25.95×Music & Radio
Mackenzie Foy9.58×Fashion & Accessoires
Superior Hiking Trail17.24×Travel & Leisure
Tezz8.39×Movies & TV
JDSU2.63×Business & Career
Natural rubber1.77×Cars & Mobility
Home equity1.66×Home & Garden
Nebraska1.86×Travel & Leisure
Nebraska Cornhuskers football2.46×Sports
Regional styles of Mexican music1.89×Music & Radio
Penn & Teller5.54×Movies & TV
Jesse Plemons2.21×Movies & TV
Home staging3.25×Home & Garden
Maalaala Mo Kaya17.47×Movies & TV
Casa.it31.84×Home & Garden
Assassin's Creed II4.01×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woot audience
TraitClusterScore
Pet OwnershipJOY1.63
SustainabilityBALANCE1.56
Price SensitivityPREMIUM1.56
Design AffinityPREMIUM1.54
Quality AwarenessPREMIUM1.36
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Woot
CountryShare
United States43.0%
Japan15.4%
Netherlands11.9%

See Woot audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Woot have in United States?

Woot has an estimated audience of 1,937,992 people in United States, concentrated in California and Texas.

What is the gender split and age of Woot fans?

58.5% of Woot fans are female, 41.5% are male, with an average age of 38.6 years.

Which brands do Woot fans like most?

Woot fans show strongest brand affinity for Lulu 黃路梓茵 (7.16×), The Devil's Rejects (20×), and Mothercare (5.79×) over the country average.

Where do Woot fans live in United States?

Woot fans in United States are most concentrated in California (reach 269,223), Texas (reach 169,239), and New York (reach 139,454). These three regions account for the largest share of the active audience.

What other brands do Woot fans also like?

Beyond Woot itself, the audience over-indexes on The Devil's Rejects (20×), Mothercare (5.79×), Iowa River (33.94×), and Arco Iris (25.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.