Rascasse Audience Intelligence

Woot Audience in United States

A data profile of the people who buy, follow and care about Woot in United States — modelled from more than twelve digital signal sources. Woot has an estimated audience of 1,995,145 people in United States.

#439among Website / Newspaper / Magazine in United States#255in Shopping

The average Woot fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Le Pain Quotidien, Lindsey Vonn, Cotswolds, with strongest over-indexing on Le Pain Quotidien (88.63× the country average).

Demographically, the Woot audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Woot fan in United States is more female, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Le Pain Quotidien.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woot profile in United States.

Audience size
2M
in United States
Gender
58.5%♀
41.5% male
Age
38.6
average years
Country rank
#14266
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Woot

58.5% are female, 41.5% are male, average age 38.6.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Woot audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.6
Estimated audience size1,995,145
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Woot audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3926%
40-4920%
50+16%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Woot audience comes from United States.

Worldwide audience distribution share by country for Woot
CountryShare
United States43.5%
Japan15.1%
Netherlands11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woot audience in United States is strongest.

Fig. 05

Top regions by affinity

Woot fans by region: top regions in United States
#RegionReachAffinity×
01Washington~50K1.31×
02Wisconsin~40K1.27×
03New Jersey~60K1.26×
04New York~100K1.23×
05Pennsylvania~80K1.23×
06California~300K1.21×
07Michigan~60K1.18×
08Virginia~60K1.17×
09Illinois~70K1.15×
10Maryland~40K1.15×
11Connecticut~20K1.14×
12Ohio~70K1.13×
13Rhode Island~7K1.11×
14North Carolina~60K1.09×
15Oregon~20K1.09×
16Vermont~4K1.09×
17Utah~20K1.08×
18South Dakota~5K1.08×
19Georgia~60K1.07×
20Massachusetts~40K1.07×
21Missouri~30K1.06×
22New Hampshire~8K1.05×
23Minnesota~30K1.04×
24Delaware~6K1.04×
25North Dakota~4K1.04×
26Colorado~30K1.03×
27Iowa~20K1.03×
28Tennessee~40K1.02×
29Texas~200K1.01×
30Florida~100K1.00×
31South Carolina~30K1.00×
32Alabama~30K1.00×
33Maine~7K1.00×
34Indiana~40K0.99×
35West Virginia~9K0.97×
36Kansas~10K0.96×
37Idaho~9K0.96×
38Nebraska~9K0.94×
39Kentucky~20K0.91×
40Arizona~40K0.90×
41Arkansas~10K0.90×
42Oklahoma~20K0.88×
43Louisiana~20K0.86×
44Montana~5K0.86×
45Nevada~20K0.84×
46New Mexico~8K0.79×
47Washington, District of Columbia~5K0.79×
48Mississippi~10K0.76×
49Alaska~2K0.50×
50Hawaii~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Woot, United States
0.42×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woot audience
#·InterestCategoryAffinity×
01CotswoldsTravel & Leisure90.46×
02Le Pain QuotidienFood & Beverages88.63×
03TissotFashion & Accessoires24.44×
04Hunter BootsFashion & Accessoires22.00×
05Lindsey VonnSports20.00×
06BiodermaBeauty & Wellness18.86×
07NiveaBeauty & Wellness15.32×
08Mikaela ShiffrinSports15.02×
09FIFA Club World CupSports13.57×
10University of CaliforniaBusiness & Career12.35×
11Boscov'sFashion & Accessoires11.86×
12Tom FordFashion & Accessoires9.48×
13BoxingSports7.64×
14Obsessed (2009 film)Movies & TV5.86×
15Sustainable energyHome & Garden4.60×
16FedExBusiness & Career4.39×
17Renewable energyBusiness & Career4.07×
18Mortgage loansBusiness & Career2.81×
19Burger KingFood & Beverages2.61×
20PinterestInternet & Social Media2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woot audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.07×
SustainabilityBALANCE1.76×
Pet OwnershipJOY1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woot audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.84×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Woot have in United States?

Woot has an estimated audience of 1,995,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Woot fans?

58.5% of Woot fans are female, 41.5% are male, with an average age of 38.6 years.

03

Which brands do Woot fans like most?

Woot fans show strongest brand affinity for Le Pain Quotidien (88.63×), Lindsey Vonn (20×), and Cotswolds (90.46×) over the country average.

04

Where do Woot fans live in United States?

Woot fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Woot fans also like?

Beyond Woot itself, the audience over-indexes on Lindsey Vonn (20×), Cotswolds (90.46×), Tissot (24.44×), and Boxing (7.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Woot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Woot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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