Rascasse Audience Intelligence

Hunter Boots Target Market in United States

A data profile of the people who buy, follow and care about Hunter Boots in United States — modelled from more than twelve digital signal sources. Hunter Boots has an estimated audience of 1,034,493 people in United States.

#12among Outdoor in United States#2356among Brand in United States#950in Fashion & Accessoires

The average Hunter Boots fan in United States is 33.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Von Maur, Jelly shoes, TurboTax, with strongest over-indexing on Von Maur (64.62× the country average).

Demographically, the Hunter Boots audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hunter Boots fan in United States is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Von Maur.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hunter Boots profile in United States.

Audience size
1M
in United States
Gender
60.0%♀
40.0% male
Age
33.7
average years
Country rank
#23151
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hunter Boots

60.0% are female, 40.0% are male, average age 33.7.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Hunter Boots audience in United States
MetricValue
Female60.0%
Male40.0%
Average age33.7
Estimated audience size1,034,493
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Hunter Boots audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3919%
40-4917%
50+9%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Hunter Boots audience comes from United States.

Worldwide audience distribution share by country for Hunter Boots
CountryShare
United States44.9%
United Kingdom8.3%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hunter Boots audience in United States is strongest.

Fig. 05

Top regions by affinity

Hunter Boots customers by region in United States
#RegionReachAffinity×
01Vermont~4K2.18×
02New York~100K2.07×
03Maine~7K1.84×
04Michigan~40K1.67×
05Massachusetts~30K1.64×
06Connecticut~20K1.49×
07New Hampshire~6K1.46×
08New Jersey~30K1.33×
09Rhode Island~4K1.33×
10Pennsylvania~50K1.31×
11Washington~30K1.31×
12Illinois~40K1.30×
13Washington, District of Columbia~4K1.24×
14Ohio~40K1.22×
15Delaware~3K1.21×
16Maryland~20K1.18×
17Oregon~10K1.18×
18Alaska~2K1.07×
19Kentucky~10K1.01×
20West Virginia~5K1.01×
21Montana~3K0.99×
22Virginia~20K0.96×
23Indiana~20K0.96×
24California~100K0.90×
25Wisconsin~10K0.90×
26Mississippi~8K0.90×
27Georgia~30K0.89×
28Tennessee~20K0.89×
29South Carolina~10K0.89×
30North Carolina~30K0.88×
31Idaho~4K0.86×
32Louisiana~10K0.85×
33Minnesota~10K0.84×
34Utah~8K0.84×
35Hawaii~4K0.82×
36Alabama~10K0.81×
37Missouri~10K0.80×
38North Dakota~2K0.76×
39Arkansas~6K0.75×
40Colorado~10K0.72×
41Iowa~6K0.65×
42South Dakota~2K0.65×
43Nebraska~3K0.64×
44Texas~60K0.63×
45Oklahoma~7K0.59×
46Kansas~5K0.59×
47Florida~40K0.55×
48Nevada~5K0.49×
49New Mexico~2K0.47×
50Arizona~9K0.42×
Fig. 06

Affinity by region

Affinity by region — Hunter Boots, United States
0.42×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hunter Boots audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hunter Boots audience
#·InterestCategoryAffinity×
01Jelly shoesFashion & Accessoires138.67×
02Kitten heelFashion & Accessoires79.67×
03Knee-high bootFashion & Accessoires74.38×
04Von MaurFashion & Accessoires64.62×
05Taco CabanaFood & Beverages22.10×
06House partyHome & Garden18.10×
07Straight TalkTechnology & Electronics16.86×
08ZipRecruiterBusiness & Career16.80×
09BuckleFashion & Accessoires14.71×
10FedEx OfficeBusiness & Career14.67×
11TalbotsShopping13.56×
12Golden CorralFood & Beverages12.39×
13Famous FootwearFood & Beverages12.08×
14TurboTaxBusiness & Career12.00×
15Lands' EndFashion & Accessoires10.98×
16Rent-A-CenterHome & Garden10.56×
17Sustainable energyHome & Garden7.55×
18The UPS StoreShopping6.02×
19CVS PharmacyShopping5.73×
20Macy'sShopping5.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hunter Boots audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hunter Boots audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.03×
Luxury OrientationPREMIUM2.24×
Design AffinityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hunter Boots audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.76×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hunter Boots's target market in United States?

Hunter Boots's target market in United States covers an estimated 1,034,493 people, concentrated in New York and California.

02

What is the gender split and age of Hunter Boots customers?

60.0% of the Hunter Boots audience are female, 40.0% are male, with an average age of 33.7 years.

03

Which brands do Hunter Boots fans like most?

Hunter Boots fans show strongest brand affinity for Von Maur (64.62×), Jelly shoes (138.67×), and TurboTax (12×) over the country average.

04

Where do Hunter Boots fans live in United States?

Hunter Boots fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hunter Boots fans also like?

Beyond Hunter Boots itself, the audience over-indexes on Jelly shoes (138.67×), TurboTax (12×), Straight Talk (16.86×), and Knee-high boot (74.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Hunter Boots audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hunter Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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