Hunter Boots Audience in United States

Hunter Boots logo

Hunter Boots has an estimated audience of 1,027,202 people in United States. 60.0% are female, 40.0% are male, average age 33.7. Top regions: New York, California, Texas. Top brand affinities: Von Maur, Jelly shoes, TurboTax, Straight Talk, Knee-high boot.

The average Hunter Boots fan in United States is 33.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Von Maur, Jelly shoes, TurboTax, with strongest over-indexing on Von Maur (64.62× the country average). Demographically, the Hunter Boots audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Hunter Boots fans

Demographic split for Hunter Boots audience in United States
MetricValue
Female60.0%
Male40.0%
Average age33.7
Estimated audience size1,027,202

Audience persona

The typical Hunter Boots fan in United States is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Von Maur.

Top regions in United States

Top regions ranked by reach for Hunter Boots in United States
RegionReachAffinity
New York107,4741.87×
California100,1190.89×
Texas57,2380.65×
Michigan47,2791.76×
Illinois46,4151.36×
Pennsylvania43,1251.25×
Ohio40,8911.29×
Florida40,2870.58×
Massachusetts32,9581.63×
New Jersey30,9211.18×
Washington30,8251.5×
Georgia28,9490.91×
North Carolina28,3940.92×
Virginia24,5050.98×
Maryland19,8331.12×
Tennessee18,5550.9×
Indiana18,4710.98×
Oregon15,9811.36×
Connecticut14,3621.39×
Wisconsin14,0200.91×
South Carolina13,0820.85×
Missouri13,0140.79×
Kentucky12,9651.01×
Colorado12,2370.76×
Minnesota11,7860.8×
Louisiana11,7830.89×
Alabama11,3840.79×
Arizona7,8740.38×
Utah7,7300.84×
Maine7,6642.08×
Mississippi7,5330.89×
New Hampshire6,4051.58×
Arkansas5,8740.69×
Oklahoma5,7200.5×
Iowa5,2510.62×
Idaho4,4880.87×
Kansas4,4680.55×
West Virginia4,3300.91×
Vermont4,2542.36×
Rhode Island4,0321.23×
Nevada4,0260.41×
Washington, District of Columbia3,7741.22×
Delaware3,1751.12×
Montana2,8951.02×
Hawaii2,8750.65×
Nebraska2,7970.54×
Alaska2,6091.19×
New Mexico1,7100.33×
North Dakota1,3190.63×
South Dakota1,1470.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hunter Boots audience
BrandAffinityCategory
Von Maur64.62×Fashion & Accessoires
Jelly shoes138.67×Fashion & Accessoires
TurboTax12×Business & Career
Straight Talk16.86×Technology & Electronics
Knee-high boot74.38×Fashion & Accessoires
Kitten heel79.67×Fashion & Accessoires
ZipRecruiter16.8×Business & Career
The UPS Store6.02×Shopping
Famous Footwear12.08×Food & Beverages
Macy's5.01×Shopping
Golden Corral12.39×Food & Beverages
CVS Pharmacy5.73×Shopping
FedEx Office14.67×Business & Career
Talbots13.56×Shopping
Sustainable energy7.55×Home & Garden
Taco Cabana22.1×Food & Beverages
Lands' End10.98×Fashion & Accessoires
Edible Arrangements13.11×Food & Beverages
Buckle14.71×Fashion & Accessoires
House party18.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hunter Boots audience
TraitClusterScore
SustainabilityBALANCE2.72
Design AffinityPREMIUM2.36
IndulgenceJOY2.05
Luxury OrientationPREMIUM2.03
Pet OwnershipJOY1.73
DIY MentalityTHRILL1.71

Worldwide distribution

Worldwide audience distribution share by country for Hunter Boots
CountryShare
United States45.1%
United Kingdom8.3%
Canada6.7%

See Hunter Boots audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Hunter Boots have in United States?

Hunter Boots has an estimated audience of 1,027,202 people in United States, concentrated in New York and California.

What is the gender split and age of Hunter Boots fans?

60.0% of Hunter Boots fans are female, 40.0% are male, with an average age of 33.7 years.

Which brands do Hunter Boots fans like most?

Hunter Boots fans show strongest brand affinity for Von Maur (64.62×), Jelly shoes (138.67×), and TurboTax (12×) over the country average.

Where do Hunter Boots fans live in United States?

Hunter Boots fans in United States are most concentrated in New York (reach 107,474), California (reach 100,119), and Texas (reach 57,238). These three regions account for the largest share of the active audience.

What other brands do Hunter Boots fans also like?

Beyond Hunter Boots itself, the audience over-indexes on Jelly shoes (138.67×), TurboTax (12×), Straight Talk (16.86×), and Knee-high boot (74.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hunter Boots. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.