Rascasse Audience Intelligence

Buckle Target Market in United States

A data profile of the people who buy, follow and care about Buckle in United States — modelled from more than twelve digital signal sources. Buckle has an estimated audience of 4,788,880 people in United States.

#716among Brand in United States#338in Fashion & Accessoires

The average Buckle fan in United States is 38.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Ohio.

Top brand affinities include Tissot, Boxing, Bioderma, with strongest over-indexing on Tissot (16.34× the country average).

Demographically, the Buckle audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Buckle fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Tissot.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buckle profile in United States.

Audience size
4.8M
in United States
Gender
56.7%♀
43.3% male
Age
38.6
average years
Country rank
#6951
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Buckle

56.7% are female, 43.3% are male, average age 38.6.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Buckle audience in United States
MetricValue
Female56.7%
Male43.3%
Average age38.6
Estimated audience size4,788,880
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Buckle audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Buckle audience comes from United States.

Worldwide audience distribution share by country for Buckle
CountryShare
United States84.8%
United Kingdom2.3%
Canada1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buckle audience in United States is strongest.

Fig. 05

Top regions by affinity

Buckle customers by region in United States
#RegionReachAffinity×
01West Virginia~70K3.02×
02Nebraska~70K2.92×
03Iowa~90K2.39×
04Idaho~60K2.38×
05North Dakota~20K2.22×
06Kansas~70K1.95×
07Wyoming~10K1.90×
08South Dakota~20K1.87×
09Utah~80K1.79×
10Arkansas~70K1.72×
11Montana~20K1.72×
12Missouri~100K1.53×
13Wisconsin~100K1.50×
14Oklahoma~70K1.38×
15Mississippi~50K1.37×
16Indiana~100K1.36×
17Texas~500K1.21×
18Minnesota~80K1.17×
19New Mexico~30K1.14×
20Ohio~200K1.13×
21Colorado~80K1.12×
22Tennessee~100K1.10×
23Louisiana~60K1.05×
24Kentucky~60K1.03×
25Washington~90K0.96×
26Alabama~60K0.90×
27Michigan~100K0.88×
28Oregon~50K0.85×
29Arizona~70K0.75×
30Illinois~100K0.71×
31North Carolina~90K0.65×
32Alaska~6K0.62×
33Nevada~30K0.58×
34South Carolina~40K0.56×
35Georgia~70K0.49×
36Pennsylvania~80K0.48×
37Florida~100K0.45×
38Virginia~40K0.38×
39California~200K0.36×
40Maryland~20K0.20×
41Rhode Island~3K0.19×
42Delaware~3K0.19×
43New Hampshire~3K0.18×
44Maine~3K0.18×
45Washington, District of Columbia~3K0.18×
46Hawaii~3K0.17×
47New York~40K0.16×
48New Jersey~10K0.11×
49Connecticut~5K0.11×
50Massachusetts~8K0.09×
Fig. 06

Affinity by region

Affinity by region — Buckle, United States
0.09×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buckle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buckle audience
#·InterestCategoryAffinity×
01TissotFashion & Accessoires16.34×
02Hunter BootsFashion & Accessoires14.71×
03BiodermaBeauty & Wellness11.56×
04NiveaBeauty & Wellness9.39×
05Tom FordFashion & Accessoires6.52×
06Frozen yogurtFood & Beverages5.78×
07BoxingSports4.68×
08Obsessed (2009 film)Movies & TV3.83×
09Abercrombie & FitchFashion & Accessoires3.10×
10Tory BurchFashion & Accessoires2.47×
11Bath and BodyworksShopping2.38×
12Made in USABusiness & Career2.12×
13Nordstrom rackFashion & Accessoires2.04×
14Hardware storeHome & Garden1.99×
15Burger KingFood & Beverages1.92×
16Real propertyHome & Garden1.88×
17Discount storesShopping1.72×
18LeatherFashion & Accessoires1.68×
19Subscription business modelShopping1.62×
20Best BuyShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buckle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buckle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Luxury OrientationPREMIUM1.73×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buckle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Social Media UsageJOY0.87×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Buckle's target market in United States?

Buckle's target market in United States covers an estimated 4,788,880 people, concentrated in Texas and California.

02

What is the gender split and age of Buckle customers?

56.7% of the Buckle audience are female, 43.3% are male, with an average age of 38.6 years.

03

Which brands do Buckle fans like most?

Buckle fans show strongest brand affinity for Tissot (16.34×), Boxing (4.68×), and Bioderma (11.56×) over the country average.

04

Where do Buckle fans live in United States?

Buckle fans in United States are most concentrated in Texas (reach ~500K), California (reach ~200K), and Ohio (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Buckle fans also like?

Beyond Buckle itself, the audience over-indexes on Boxing (4.68×), Bioderma (11.56×), Obsessed (2009 film) (3.83×), and Tom Ford (6.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Buckle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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