Buckle Audience in United States

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Buckle has an estimated audience of 4,691,023 people in United States. 56.7% are female, 43.3% are male, average age 38.6. Top regions: Texas, California, Ohio. Top brand affinities: Tissot, Indeed.com, Google Maps, Autism Awareness, Diabetes mellitus awareness.

The average Buckle fan in United States is 38.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Tissot, Indeed.com, Google Maps, with strongest over-indexing on Tissot (25.12× the country average). Demographically, the Buckle audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Buckle fans

Demographic split for Buckle audience in United States
MetricValue
Female56.7%
Male43.3%
Average age38.6
Estimated audience size4,691,023

Audience persona

The typical Buckle fan in United States is more female, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Tissot.

Top regions in United States

Top regions ranked by reach for Buckle in United States
RegionReachAffinity
Texas523,9121.3×
California198,5740.38×
Ohio171,4471.19×
Florida146,9410.46×
Indiana122,5451.43×
Missouri120,5621.59×
Illinois115,8220.74×
Michigan111,0680.91×
Wisconsin108,0281.53×
Tennessee104,6151.11×
Washington94,4291×
North Carolina94,3050.67×
Iowa91,8302.38×
Colorado87,5611.18×
Minnesota80,8561.2×
Utah77,8131.85×
Pennsylvania77,4800.49×
Oklahoma74,7231.43×
Georgia74,5860.52×
Kansas73,3091.98×
Arizona71,8860.75×
Nebraska68,7292.92×
Arkansas65,3431.69×
West Virginia63,6142.91×
Louisiana63,3051.05×
Kentucky59,1031×
Alabama58,4210.89×
Idaho55,4762.36×
Mississippi51,9371.34×
Oregon46,4250.86×
Virginia43,5920.38×
New York43,2450.16×
South Carolina39,5550.56×
New Mexico26,9551.15×
Nevada26,1480.58×
Montana21,3421.64×
North Dakota19,7312.05×
South Dakota19,0881.76×
Maryland15,2210.19×
New Jersey13,0380.11×
Wyoming12,5911.81×
Massachusetts6,8920.07×
Alaska5,5800.56×
Connecticut3,4420.07×
New Hampshire2,0470.11×
Hawaii2,0260.1×
Washington, District of Columbia2,0230.14×
Maine1,9550.12×
Delaware1,4580.11×
Rhode Island1,2010.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buckle audience
BrandAffinityCategory
Tissot25.12×Fashion & Accessoires
Indeed.com5.26×Business & Career
Google Maps4.75×Internet & Social Media
Autism Awareness8.87×Health
Diabetes mellitus awareness6.01×Health
Capital One3.51×Business & Career
Bioderma17.61×Beauty & Wellness
Apple Store6.04×Shopping
Hunter Boots23.57×Fashion & Accessoires
Singer-songwriter2.95×Music & Radio
Boxing5.36×Sports
Enterprise Rent-A-Car4.18×Cars & Mobility
Microblogging6.14×Technology & Electronics
Nivea13.71×Beauty & Wellness
Google News3.94×News
DuckDuckGo5.94×Internet & Social Media
Frozen yogurt10.8×Food & Beverages
Kendra Scott6.34×Fashion & Accessoires
Tom Ford8.07×Fashion & Accessoires
Khan Academy4.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buckle audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
PatriotismCONSERVATISM1.5
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.24
IndulgenceJOY1.23
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Buckle
CountryShare
United States84.6%
United Kingdom2.3%
Canada1.2%

See Buckle audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Buckle have in United States?

Buckle has an estimated audience of 4,691,023 people in United States, concentrated in Texas and California.

What is the gender split and age of Buckle fans?

56.7% of Buckle fans are female, 43.3% are male, with an average age of 38.6 years.

Which brands do Buckle fans like most?

Buckle fans show strongest brand affinity for Tissot (25.12×), Indeed.com (5.26×), and Google Maps (4.75×) over the country average.

Where do Buckle fans live in United States?

Buckle fans in United States are most concentrated in Texas (reach 523,912), California (reach 198,574), and Ohio (reach 171,447). These three regions account for the largest share of the active audience.

What other brands do Buckle fans also like?

Beyond Buckle itself, the audience over-indexes on Indeed.com (5.26×), Google Maps (4.75×), Autism Awareness (8.87×), and Diabetes mellitus awareness (6.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buckle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.