Von Maur Audience in United States

Von Maur logo

Von Maur has an estimated audience of 3,144,840 people in United States. 94.9% are female, 5.1% are male, average age 43.5. Top regions: Illinois, Iowa, Michigan. Top brand affinities: Historic site, Elsword, Fairy godmother, Governor of Michigan, Vocal harmony.

The average Von Maur fan in United States is 43.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Iowa, Michigan. Top brand affinities include Historic site, Elsword, Fairy godmother, with strongest over-indexing on Historic site (8.34× the country average). Demographically, the Von Maur audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Von Maur fans

Demographic split for Von Maur audience in United States
MetricValue
Female94.9%
Male5.1%
Average age43.5
Estimated audience size3,144,840

Audience persona

The typical Von Maur fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Von Maur in United States
RegionReachAffinity
Illinois500,4444.78×
Iowa283,51810.94×
Michigan225,1512.74×
Indiana173,4783.02×
Minnesota126,0622.8×
Ohio118,5231.22×
Wisconsin115,2172.44×
Nebraska113,4107.19×
Georgia103,9501.07×
Kansas77,6823.13×
Missouri67,7441.34×
Kentucky62,1821.58×
Alabama55,3651.26×
New York53,1810.3×
Pennsylvania43,0050.41×
Florida34,5710.16×
Oklahoma32,0790.92×
Texas26,4740.1×
California19,7450.06×
North Dakota16,1882.51×
Tennessee11,2560.18×
North Carolina9,7010.1×
Arizona9,4650.15×
Colorado8,8650.18×
Virginia8,0380.1×
South Carolina6,1090.13×
New Jersey4,1710.05×
Arkansas3,8910.15×
Massachusetts3,7630.06×
Mississippi3,7000.14×
Washington3,5020.06×
Maryland3,4430.06×
Louisiana3,4160.08×
South Dakota2,8350.39×
Nevada2,5920.09×
West Virginia2,4740.17×
Oregon2,0320.06×
Connecticut1,9680.06×
Utah1,1580.04×
Hawaii1,1100.08×
Washington, District of Columbia1,1080.12×
New Mexico9610.06×
Idaho7520.05×
New Hampshire6660.05×
Montana6600.08×
Maine6030.05×
Rhode Island5450.05×
Delaware5010.06×
Alaska3570.05×
Vermont3430.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Von Maur audience
BrandAffinityCategory
Historic site8.34×Arts & Culture
Elsword20×Games
Fairy godmother9.06×Literature
Governor of Michigan8.44×Politics & Society
Vocal harmony4.64×Music & Radio
Goop5.35×Internet & Social Media
Product design1.82×Business & Career
Grinch3.43×Movies & TV
Hipster8.17×Politics & Society
Mathcore6.34×Music & Radio
Home equity1.53×Home & Garden
Hibachi6.09×Food & Beverages
Stamp collecting3.62×Home & Garden
Cherish (group)8.23×Music & Radio
Tipsy Elves7.44×Shopping
Regional styles of Mexican music2.13×Music & Radio
headspace6.52×Health
Wok4.56×Food & Beverages
Google Home4.41×Technology & Electronics
TV Fanatic6.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Von Maur audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
LGBTQ+ IdentityOPEN1.74
Price SensitivityPREMIUM1.47
Urban LifestyleOPEN1.46
Design AffinityPREMIUM1.46
Luxury OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Von Maur
CountryShare
United States99.5%
Japan0.1%
Italy0.1%

See Von Maur audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Von Maur have in United States?

Von Maur has an estimated audience of 3,144,840 people in United States, concentrated in Illinois and Iowa.

What is the gender split and age of Von Maur fans?

94.9% of Von Maur fans are female, 5.1% are male, with an average age of 43.5 years.

Which brands do Von Maur fans like most?

Von Maur fans show strongest brand affinity for Historic site (8.34×), Elsword (20×), and Fairy godmother (9.06×) over the country average.

Where do Von Maur fans live in United States?

Von Maur fans in United States are most concentrated in Illinois (reach 500,444), Iowa (reach 283,518), and Michigan (reach 225,151). These three regions account for the largest share of the active audience.

What other brands do Von Maur fans also like?

Beyond Von Maur itself, the audience over-indexes on Elsword (20×), Fairy godmother (9.06×), Governor of Michigan (8.44×), and Vocal harmony (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Von Maur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.