Rascasse Audience Intelligence

Von Maur Target Market in United States

A data profile of the people who buy, follow and care about Von Maur in United States — modelled from more than twelve digital signal sources. Von Maur has an estimated audience of 3,208,678 people in United States.

#1006among Brand in United States#462in Fashion & Accessoires

The average Von Maur fan in United States is 43.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Iowa, Michigan.

Top brand affinities include Hunter Boots, Pinterest, Nordstrom, with strongest over-indexing on Hunter Boots (64.62× the country average).

Demographically, the Von Maur audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Von Maur fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Hunter Boots.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Von Maur profile in United States.

Audience size
3.2M
in United States
Gender
94.9%♀
5.1% male
Age
43.5
average years
Country rank
#9712
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Von Maur

94.9% are female, 5.1% are male, average age 43.5.

Fig. 02

Gender split

94.9%
Female
5.1%
Male
Demographic split for Von Maur audience in United States
MetricValue
Female94.9%
Male5.1%
Average age43.5
Estimated audience size3,208,678
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Von Maur audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4931%
50+25%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Von Maur audience comes from United States.

Worldwide audience distribution share by country for Von Maur
CountryShare
United States99.5%
Japan0.1%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Von Maur audience in United States is strongest.

Fig. 05

Top regions by affinity

Von Maur customers by region in United States
#RegionReachAffinity×
01Iowa~300K10.86×
02Nebraska~100K7.39×
03Illinois~500K4.57×
04Kansas~80K3.14×
05Indiana~200K2.94×
06Minnesota~100K2.77×
07North Dakota~20K2.66×
08Michigan~200K2.64×
09Wisconsin~100K2.57×
10Kentucky~60K1.60×
11Missouri~70K1.34×
12Alabama~60K1.28×
13Ohio~100K1.18×
14Georgia~100K1.06×
15Oklahoma~30K0.94×
16Alaska~3K0.49×
17South Dakota~3K0.46×
18Vermont~2K0.45×
19Wyoming~2K0.45×
20Pennsylvania~40K0.41×
21Rhode Island~3K0.33×
22Montana~3K0.33×
23Delaware~3K0.32×
24Maine~3K0.30×
25New York~50K0.29×
26Idaho~5K0.29×
27New Hampshire~4K0.29×
28West Virginia~4K0.27×
29Hawaii~4K0.26×
30New Mexico~4K0.24×
31Mississippi~6K0.22×
32Arkansas~6K0.21×
33Utah~6K0.20×
34Tennessee~10K0.19×
35Colorado~9K0.18×
36Arizona~10K0.16×
37South Carolina~8K0.16×
38Louisiana~6K0.16×
39Connecticut~5K0.16×
40Nevada~5K0.16×
41Florida~30K0.15×
42Oregon~5K0.15×
43North Carolina~10K0.12×
44New Jersey~10K0.12×
45Virginia~9K0.12×
46Maryland~6K0.12×
47Massachusetts~7K0.11×
48Washington~7K0.11×
49Texas~30K0.10×
50California~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Von Maur, United States
0.07×1.00×10.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Von Maur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Von Maur audience
#·InterestCategoryAffinity×
01Hunter BootsFashion & Accessoires64.62×
02High-net-worth individualBusiness & Career6.06×
03NordstromShopping3.30×
04HandbagsFashion & Accessoires3.11×
05PinterestInternet & Social Media2.84×
06Beauty salonsBeauty & Wellness2.80×
07Home AppliancesHome & Garden2.56×
08VeganismFood & Beverages2.50×
09WalmartShopping2.40×
10CouponsShopping2.40×
11WineFood & Beverages2.40×
12Home improvementHome & Garden2.24×
13RecipesFood & Beverages2.24×
14CoffeeFood & Beverages2.17×
15Health careBusiness & Career2.15×
16Alcoholic beveragesFood & Beverages2.06×
17MedicineBusiness & Career2.06×
18CookingFood & Beverages1.99×
19FurnitureHome & Garden1.97×
20XInternet & Social Media1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Von Maur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Von Maur audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.40×
IndulgenceJOY2.21×
Price SensitivityPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Von Maur audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
Early Adopter MentalityPOWER0.90×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Von Maur's target market in United States?

Von Maur's target market in United States covers an estimated 3,208,678 people, concentrated in Illinois and Iowa.

02

What is the gender split and age of Von Maur customers?

94.9% of the Von Maur audience are female, 5.1% are male, with an average age of 43.5 years.

03

Which brands do Von Maur fans like most?

Von Maur fans show strongest brand affinity for Hunter Boots (64.62×), Pinterest (2.84×), and Nordstrom (3.3×) over the country average.

04

Where do Von Maur fans live in United States?

Von Maur fans in United States are most concentrated in Illinois (reach ~500K), Iowa (reach ~300K), and Michigan (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Von Maur fans also like?

Beyond Von Maur itself, the audience over-indexes on Pinterest (2.84×), Nordstrom (3.3×), Beauty salons (2.8×), and Walmart (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Von Maur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Von Maur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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