Rascasse Audience Intelligence

House party Audience in United States

A data profile of the people who buy, follow and care about House party in United States — modelled from more than twelve digital signal sources. House party has an estimated audience of 3,063,749 people in United States.

#5053among Topic in United States#619in Home & Garden

The average House party fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Littlest Pet Shop (2012 TV series), Five Below, Flare, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (30.98× the country average).

Demographically, the House party audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical House party fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the House party profile in United States.

Audience size
3.1M
in United States
Gender
57.0%♀
43.0% male
Age
39.2
average years
Country rank
#10118
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of House party fans

57.0% are female, 43.0% are male, average age 39.2.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for House party audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.2
Estimated audience size3,063,749
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the House party audience in United States
Age bracketShare%
16-1915%
20-2924%
30-3923%
40-4921%
50+17%
Fig. 04

Worldwide distribution

14.7%

of the worldwide House party audience comes from United States.

Worldwide audience distribution share by country for House party
CountryShare
Japan30.8%
United States14.7%
South Korea13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the House party audience in United States is strongest.

Fig. 05

Top regions by affinity

House party fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K2.14×
02Louisiana~80K1.92×
03Alabama~70K1.70×
04Georgia~200K1.68×
05Maryland~80K1.45×
06North Carolina~100K1.44×
07South Carolina~60K1.37×
08Arkansas~30K1.29×
09Delaware~10K1.27×
10Texas~300K1.25×
11Oklahoma~40K1.25×
12Illinois~100K1.22×
13Washington, District of Columbia~10K1.22×
14Nevada~30K1.16×
15Tennessee~70K1.15×
16Michigan~90K1.14×
17Missouri~60K1.14×
18Virginia~80K1.13×
19Ohio~100K1.09×
20Pennsylvania~100K1.07×
21New York~200K1.05×
22Indiana~60K1.05×
23Florida~200K1.03×
24Arizona~60K1.03×
25New Jersey~80K1.01×
26Connecticut~30K1.00×
27Kentucky~40K0.98×
28Kansas~20K0.96×
29California~300K0.94×
30New Mexico~10K0.94×
31Wisconsin~40K0.86×
32Rhode Island~8K0.84×
33Nebraska~10K0.83×
34Alaska~5K0.83×
35Iowa~20K0.79×
36West Virginia~10K0.78×
37Massachusetts~50K0.76×
38Colorado~40K0.75×
39Minnesota~30K0.75×
40Washington~40K0.72×
41North Dakota~5K0.72×
42Oregon~20K0.70×
43Hawaii~9K0.70×
44South Dakota~5K0.69×
45New Hampshire~8K0.63×
46Vermont~3K0.63×
47Montana~5K0.62×
48Idaho~9K0.60×
49Utah~20K0.59×
50Maine~6K0.58×
Fig. 06

Affinity by region

Affinity by region — House party, United States
0.58×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the House party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for House party audience
#·InterestCategoryAffinity×
01Littlest Pet Shop (2012 TV series)Movie / TV Show / Series30.98×
02CoopFood & Beverages14.74×
03FlareSports12.93×
04Colin FarrellMovies & TV10.30×
05Party gameGames6.13×
06FlickrInternet & Social Media5.93×
07Five BelowShopping3.95×
08Home décor productsHome & Garden3.94×
09Evolutionary psychologyHealth2.11×
10SkillBusiness & Career1.94×
11AmericasTravel & Leisure1.92×
12Sam's ClubShopping1.82×
13Dollar GeneralShopping1.73×
14BarbecueFood & Beverages1.72×
15Dollar TreeShopping1.72×
16Macy'sShopping1.71×
17Kohl'sShopping1.67×
18PartiesMusic & Radio1.62×
19Target CorporationShopping1.61×
20Sales promotionShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the House party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by House party audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.92×
SpiritualityBALANCE1.43×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by House party audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.04×
Healthy LifestyleBALANCE1.05×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does House party have in United States?

House party has an estimated audience of 3,063,749 people in United States, concentrated in Texas and California.

02

What is the gender split and age of House party fans?

57.0% of House party fans are female, 43.0% are male, with an average age of 39.2 years.

03

Which brands do House party fans like most?

House party fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (30.98×), Five Below (3.95×), and Flare (12.93×) over the country average.

04

Where do House party fans live in United States?

House party fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do House party fans also like?

Beyond House party itself, the audience over-indexes on Five Below (3.95×), Flare (12.93×), Flickr (5.93×), and Colin Farrell (10.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See House party audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for House party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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