House party Audience in United States

House party logo

House party has an estimated audience of 3,063,749 people in United States. 57.0% are female, 43.0% are male, average age 39.2. Top regions: Texas, California, Florida. Top brand affinities: Littlest Pet Shop (2012 TV series), Five Below, Flare, Flickr, Colin Farrell.

The average House party fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Littlest Pet Shop (2012 TV series), Five Below, Flare, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (30.98× the country average). Demographically, the House party audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of House party fans

Demographic split for House party audience in United States
MetricValue
Female57.0%
Male43.0%
Average age39.2
Estimated audience size3,063,749

Audience persona

The typical House party fan in United States is more female, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Top regions in United States

Top regions ranked by reach for House party in United States
RegionReachAffinity
Texas349,0131.33×
California337,5271×
Florida219,8241.06×
New York190,8311.11×
Georgia161,9501.72×
North Carolina138,3921.5×
Illinois132,2181.3×
Pennsylvania111,9601.09×
Ohio105,9411.12×
Michigan93,5261.17×
Virginia85,1091.14×
New Jersey81,2471.04×
Maryland76,3891.45×
Louisiana75,8211.92×
Tennessee73,0971.19×
Alabama72,0891.68×
Arizona65,1911.04×
South Carolina62,3881.35×
Indiana59,7991.07×
Missouri56,7201.15×
Mississippi52,2512.07×
Massachusetts46,4340.77×
Washington45,5730.74×
Wisconsin38,9240.84×
Kentucky37,9780.99×
Oklahoma37,9311.11×
Colorado36,9750.77×
Nevada35,5271.2×
Minnesota33,0790.75×
Arkansas32,3141.28×
Connecticut30,8231×
Oregon24,7490.7×
Kansas23,9110.99×
Iowa19,4150.77×
Utah15,3120.56×
New Mexico13,7230.89×
Nebraska12,3590.8×
Washington, District of Columbia11,3101.23×
Delaware10,6971.27×
West Virginia10,1480.71×
Hawaii8,4530.64×
Idaho8,1310.53×
Rhode Island7,5280.77×
New Hampshire6,7520.56×
Maine5,3970.49×
Alaska4,5990.7×
Montana4,1390.49×
South Dakota3,9920.56×
North Dakota3,7470.6×
Vermont2,3150.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for House party audience
BrandAffinityCategory
Littlest Pet Shop (2012 TV series)30.98×
Five Below3.95×Shopping
Flare12.93×Sports
Flickr5.93×Internet & Social Media
Colin Farrell10.3×Movies & TV
Home décor products3.94×Home & Garden
Coop14.74×Food & Beverages
Skill1.94×Business & Career
Barbecue1.72×Food & Beverages
Target Corporation1.61×Shopping
Parties1.62×Music & Radio
Sales promotion1.52×Shopping
Kohl's1.67×Shopping
Dollar General1.73×Shopping
Party game6.13×Games
Macy's1.71×Shopping
Evolutionary psychology2.11×Health
Americas1.92×Travel & Leisure
Dollar Tree1.72×Shopping
Beer1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by House party audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Risk AppetiteTHRILL1.87
IndulgenceJOY1.71
Quality AwarenessPREMIUM1.63
SustainabilityBALANCE1.53
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for House party
CountryShare
Japan30.8%
United States14.7%
South Korea13.9%

See House party audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does House party have in United States?

House party has an estimated audience of 3,063,749 people in United States, concentrated in Texas and California.

What is the gender split and age of House party fans?

57.0% of House party fans are female, 43.0% are male, with an average age of 39.2 years.

Which brands do House party fans like most?

House party fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (30.98×), Five Below (3.95×), and Flare (12.93×) over the country average.

Where do House party fans live in United States?

House party fans in United States are most concentrated in Texas (reach 349,013), California (reach 337,527), and Florida (reach 219,824). These three regions account for the largest share of the active audience.

What other brands do House party fans also like?

Beyond House party itself, the audience over-indexes on Five Below (3.95×), Flare (12.93×), Flickr (5.93×), and Colin Farrell (10.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for House party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.