Rascasse Audience Intelligence

Party game Audience in United States

A data profile of the people who buy, follow and care about Party game in United States — modelled from more than twelve digital signal sources. Party game has an estimated audience of 4,936,372 people in United States.

#3827among Topic in United States#128in Games

The average Party game fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Board games, Pokémon, Pizza Hut, with strongest over-indexing on Board games (4.1× the country average).

Demographically, the Party game audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Party game fan in United States is balanced, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Board games.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party game profile in United States.

Audience size
4.9M
in United States
Gender
52.5%♀
47.5% male
Age
39.0
average years
Country rank
#6785
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Party game fans

52.5% are female, 47.5% are male, average age 39.0.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Party game audience in United States
MetricValue
Female52.5%
Male47.5%
Average age39.0
Estimated audience size4,936,372
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Party game audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

37.7%

of the worldwide Party game audience comes from United States.

Worldwide audience distribution share by country for Party game
CountryShare
United States37.7%
United Kingdom7.0%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party game audience in United States is strongest.

Fig. 05

Top regions by affinity

Party game fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.36×
02Hawaii~30K1.32×
03Idaho~30K1.17×
04Minnesota~80K1.16×
05Washington~100K1.11×
06Wisconsin~80K1.11×
07Ohio~200K1.10×
08Oregon~60K1.09×
09Oklahoma~60K1.06×
10Pennsylvania~200K1.05×
11Missouri~80K1.05×
12California~600K1.04×
13Texas~400K1.04×
14Michigan~100K1.04×
15Indiana~90K1.04×
16Nebraska~30K1.04×
17Illinois~200K1.03×
18Iowa~40K1.03×
19Kansas~40K1.02×
20North Carolina~100K1.01×
21Massachusetts~100K1.01×
22Maryland~90K1.01×
23Kentucky~60K1.01×
24New Hampshire~20K1.01×
25North Dakota~10K1.01×
26Arkansas~40K1.00×
27Maine~20K1.00×
28Connecticut~50K0.99×
29Vermont~9K0.99×
30Georgia~100K0.98×
31Virginia~100K0.98×
32Alaska~10K0.98×
33South Dakota~10K0.96×
34New Jersey~100K0.95×
35Tennessee~90K0.95×
36West Virginia~20K0.95×
37Rhode Island~10K0.95×
38Delaware~10K0.95×
39Louisiana~60K0.94×
40Arizona~90K0.93×
41Colorado~70K0.93×
42Nevada~40K0.92×
43Montana~10K0.92×
44New York~300K0.91×
45South Carolina~70K0.91×
46Alabama~60K0.90×
47Florida~300K0.87×
48Mississippi~40K0.87×
49New Mexico~20K0.86×
50Washington, District of Columbia~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Party game, United States
0.86×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party game audience
#·InterestCategoryAffinity×
01House partyHome & Garden6.13×
02Pirates of the Caribbean (film series)Movies & TV4.45×
03ZootopiaMovies & TV4.16×
04Magic: The GatheringGames4.12×
05Board gamesGames4.10×
06Jurassic WorldMovies & TV3.67×
07PokémonGames3.30×
08PatreonInternet & Social Media3.25×
09Tabletop gameGames2.53×
10Virtual realityTechnology & Electronics2.44×
11GameStopGames2.24×
12LegoKids & Family2.19×
13SubwayFood & Beverages1.96×
14FandomLiterature1.96×
15Card gamesGames1.94×
16Pizza HutFood & Beverages1.88×
17Game of ThronesMovies & TV1.83×
18RedditInternet & Social Media1.80×
19Mobile gameGames1.67×
20McDonald'sFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party game audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.27×
ExtroversionTHRILL1.26×
IndividualismJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party game audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Quality AwarenessPREMIUM0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Party game have in United States?

Party game has an estimated audience of 4,936,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Party game fans?

52.5% of Party game fans are female, 47.5% are male, with an average age of 39.0 years.

03

Which brands do Party game fans like most?

Party game fans show strongest brand affinity for Board games (4.1×), Pokémon (3.3×), and Pizza Hut (1.88×) over the country average.

04

Where do Party game fans live in United States?

Party game fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Party game fans also like?

Beyond Party game itself, the audience over-indexes on Pokémon (3.3×), Pizza Hut (1.88×), Subway (1.96×), and Reddit (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Party game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Party game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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