Rascasse Audience Intelligence

Ed Hardy Target Market in United States

A data profile of the people who buy, follow and care about Ed Hardy in United States — modelled from more than twelve digital signal sources. Ed Hardy has an estimated audience of 2,346,193 people in United States.

#1267among Brand in United States#569in Fashion & Accessoires

The average Ed Hardy fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Old Spaghetti Factory, Colcci, Cateye, with strongest over-indexing on The Old Spaghetti Factory (40.27× the country average).

Demographically, the Ed Hardy audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ed Hardy fan in United States is more male, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for The Old Spaghetti Factory.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ed Hardy profile in United States.

Audience size
2.3M
in United States
Gender
37.3%♀
62.7% male
Age
33.0
average years
Country rank
#12527
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ed Hardy

37.3% are female, 62.7% are male, average age 33.0.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Ed Hardy audience in United States
MetricValue
Female37.3%
Male62.7%
Average age33.0
Estimated audience size2,346,193
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Ed Hardy audience in United States
Age bracketShare%
16-1931%
20-2928%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Ed Hardy audience comes from United States.

Worldwide audience distribution share by country for Ed Hardy
CountryShare
United States49.5%
United Kingdom7.7%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ed Hardy audience in United States is strongest.

Fig. 05

Top regions by affinity

Ed Hardy customers by region in United States
#RegionReachAffinity×
01Georgia~100K1.97×
02Mississippi~40K1.80×
03Alabama~50K1.56×
04Maryland~60K1.55×
05New York~200K1.53×
06South Carolina~50K1.49×
07Louisiana~40K1.45×
08Florida~200K1.40×
09Nevada~30K1.39×
10North Carolina~100K1.35×
11Delaware~9K1.35×
12California~300K1.25×
13Texas~300K1.24×
14Virginia~70K1.21×
15Illinois~100K1.20×
16Washington, District of Columbia~9K1.20×
17Tennessee~60K1.18×
18Connecticut~30K1.18×
19New Jersey~70K1.15×
20Pennsylvania~90K1.11×
21Missouri~40K1.10×
22Ohio~80K1.06×
23Michigan~70K1.06×
24Indiana~50K1.04×
25Arkansas~20K1.01×
26Arizona~50K0.98×
27Kentucky~30K0.98×
28Rhode Island~7K0.97×
29Oklahoma~20K0.93×
30New Mexico~10K0.92×
31Massachusetts~40K0.91×
32Washington~40K0.82×
33Colorado~30K0.80×
34Oregon~20K0.77×
35West Virginia~9K0.77×
36Wisconsin~30K0.76×
37Kansas~10K0.76×
38Utah~20K0.72×
39Nebraska~9K0.72×
40Hawaii~7K0.71×
41Minnesota~20K0.69×
42Iowa~10K0.67×
43Alaska~3K0.62×
44Idaho~7K0.60×
45North Dakota~3K0.58×
46New Hampshire~5K0.57×
47South Dakota~3K0.54×
48Montana~3K0.52×
49Vermont~2K0.51×
50Maine~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Ed Hardy, United States
0.50×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ed Hardy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ed Hardy audience
#·InterestCategoryAffinity×
01ColcciFashion & Accessoires212.55×
02Karen MillenFashion & Accessoires54.61×
03CateyeCars & Mobility45.04×
04The Old Spaghetti FactoryFood & Beverages40.27×
05U.S. Polo Assn.Fashion & Accessoires25.80×
06Freshwater fishPets & Animals24.27×
07KoiPets & Animals17.10×
08RimowaFashion & Accessoires15.70×
09Los Angeles Angels of AnaheimSports14.38×
10MissguidedFashion & Accessoires13.31×
11Rick OwensFashion & Accessoires11.13×
12Acne StudiosFashion & Accessoires9.97×
13TreadmillSports6.18×
14ShrimpFood & Beverages6.06×
15Foot LockerShopping4.14×
16Sneaker collectingFashion & Accessoires3.87×
17ULTA BeautyBeauty & Wellness3.03×
18Musical instrumentMusic & Radio2.54×
19Macy'sShopping1.96×
20Target CorporationShopping1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ed Hardy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ed Hardy audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.34×
IndulgenceJOY2.13×
Price SensitivityPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ed Hardy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
DIY MentalityTHRILL0.75×
TraditionCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ed Hardy's target market in United States?

Ed Hardy's target market in United States covers an estimated 2,346,193 people, concentrated in California and Texas.

02

What is the gender split and age of Ed Hardy customers?

37.3% of the Ed Hardy audience are female, 62.7% are male, with an average age of 33.0 years.

03

Which brands do Ed Hardy fans like most?

Ed Hardy fans show strongest brand affinity for The Old Spaghetti Factory (40.27×), Colcci (212.55×), and Cateye (45.04×) over the country average.

04

Where do Ed Hardy fans live in United States?

Ed Hardy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ed Hardy fans also like?

Beyond Ed Hardy itself, the audience over-indexes on Colcci (212.55×), Cateye (45.04×), Freshwater fish (24.27×), and Shrimp (6.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Ed Hardy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ed Hardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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