Ed Hardy Audience in United States

Ed Hardy logo

Ed Hardy has an estimated audience of 2,373,436 people in United States. 32.1% are female, 67.9% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: Justice, Bank account, Lulu 黃路梓茵, Java Web Start, Iowa Lottery.

The average Ed Hardy fan in United States is 32.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justice, Bank account, Lulu 黃路梓茵, with strongest over-indexing on Justice (6.76× the country average). Demographically, the Ed Hardy audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Ed Hardy fans

Demographic split for Ed Hardy audience in United States
MetricValue
Female32.1%
Male67.9%
Average age32.7
Estimated audience size2,373,436

Audience persona

The typical Ed Hardy fan in United States is more male, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Ed Hardy in United States
RegionReachAffinity
California369,3541.42×
Texas258,3781.27×
New York232,5591.75×
Florida231,4061.44×
Georgia152,2642.08×
Illinois108,2921.37×
North Carolina97,1411.36×
Pennsylvania93,3401.17×
Ohio80,1481.1×
New Jersey71,7511.19×
Virginia71,1191.23×
Maryland68,8231.69×
Michigan68,1551.1×
Tennessee59,0871.24×
South Carolina54,9541.54×
Alabama51,5051.55×
Louisiana45,7361.49×
Arizona45,2450.93×
Indiana45,2351.04×
Missouri44,8511.17×
Massachusetts40,5480.87×
Washington36,9020.78×
Mississippi34,6961.77×
Nevada32,9081.43×
Colorado29,1480.78×
Connecticut28,1061.18×
Kentucky27,0790.91×
Wisconsin26,1720.73×
Oklahoma23,5720.89×
Minnesota22,4380.66×
Oregon20,3870.75×
Arkansas18,5480.95×
Utah13,9890.66×
Kansas12,6900.68×
Iowa11,6090.59×
New Mexico10,1850.86×
Washington, District of Columbia9,6811.36×
Delaware9,1601.4×
Nebraska7,8600.66×
West Virginia7,3020.66×
Hawaii6,7360.66×
Rhode Island6,7040.89×
Idaho6,0130.51×
New Hampshire4,5210.48×
Maine3,3300.39×
Montana2,7160.41×
North Dakota2,1370.44×
Alaska2,0940.41×
South Dakota2,0090.37×
Vermont1,5310.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ed Hardy audience
BrandAffinityCategory
Justice6.76×Politics & Society
Bank account4.4×Business & Career
Lulu 黃路梓茵4.52×Movies & TV
Java Web Start176.77×Technology & Electronics
Iowa Lottery13.93×Games
Product design2.34×Business & Career
Home equity2.32×Home & Garden
Electrolyte5.49×Health
Mothercare3.54×Kids & Family
Elsword16.27×Games
Combat sport1.58×Sports
Celadon17.11×Home & Garden
Regional styles of Mexican music2.49×Music & Radio
Highland games7.58×Sports
Graham Greene5.02×Literature
Sveti Ivan Zelina318.18×
Natural rubber1.56×Cars & Mobility
Historic site3.15×Arts & Culture
Sub Zero (Official)6.83×Literature
Home staging3.61×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ed Hardy audience
TraitClusterScore
Luxury OrientationPREMIUM2.5
LGBTQ+ IdentityOPEN2.19
Early Adopter MentalityPOWER2.04
Design AffinityPREMIUM1.97
SustainabilityBALANCE1.65
Quality AwarenessPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Ed Hardy
CountryShare
United States52.2%
United Kingdom7.7%
Germany6.0%

See Ed Hardy audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Ed Hardy have in United States?

Ed Hardy has an estimated audience of 2,373,436 people in United States, concentrated in California and Texas.

What is the gender split and age of Ed Hardy fans?

32.1% of Ed Hardy fans are female, 67.9% are male, with an average age of 32.7 years.

Which brands do Ed Hardy fans like most?

Ed Hardy fans show strongest brand affinity for Justice (6.76×), Bank account (4.4×), and Lulu 黃路梓茵 (4.52×) over the country average.

Where do Ed Hardy fans live in United States?

Ed Hardy fans in United States are most concentrated in California (reach 369,354), Texas (reach 258,378), and New York (reach 232,559). These three regions account for the largest share of the active audience.

What other brands do Ed Hardy fans also like?

Beyond Ed Hardy itself, the audience over-indexes on Bank account (4.4×), Lulu 黃路梓茵 (4.52×), Java Web Start (176.77×), and Iowa Lottery (13.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ed Hardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.