Ed Hardy Audience in Germany
Ed Hardy has an estimated audience of 271,012 people in Germany. 35.2% are female, 64.8% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eurail, Gudrun Sjödén, KLIX (AM), Gil Ofarim, Progressive rock.
The average Ed Hardy fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eurail, Gudrun Sjödén, KLIX (AM), with strongest over-indexing on Eurail (158.37× the country average). Demographically, the Ed Hardy audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Ed Hardy fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 29.5 |
| Estimated audience size | 271,012 |
Audience persona
The typical Ed Hardy fan in Germany is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eurail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,104 | 1.1× |
| Bayern | 51,989 | 1.16× |
| Baden-Württemberg | 44,768 | 1.18× |
| Niedersachsen | 28,721 | 1.06× |
| Hessen | 23,592 | 1.11× |
| Berlin | 13,944 | 1.12× |
| Rheinland-Pfalz | 13,368 | 0.96× |
| Sachsen | 12,849 | 0.94× |
| Schleswig-Holstein | 9,771 | 0.98× |
| Hamburg | 8,235 | 1.31× |
| Brandenburg | 7,429 | 0.86× |
| Thüringen | 6,000 | 0.85× |
| Sachsen-Anhalt | 5,307 | 0.74× |
| Mecklenburg-Vorpommern | 4,349 | 0.82× |
| Saarland | 2,959 | 0.87× |
| Bremen | 2,263 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurail | 158.37× | Cars & Mobility |
| Gudrun Sjödén | 20× | Fashion & Accessoires |
| KLIX (AM) | 4.69× | Music & Radio |
| Gil Ofarim | 2.24× | Music & Radio |
| Progressive rock | 2.67× | Music & Radio |
| Home construction | 1.6× | Home & Garden |
| CAC 40 | 1.9× | Business & Career |
| Combat sport | 1.72× | Sports |
| Business English | 2.83× | Business & Career |
| Oral, Kazakhstan | 7.89× | Travel & Leisure |
| Emil Nolde | 5.07× | Arts & Culture |
| Israel | 1.86× | Travel & Leisure |
| Intrusion prevention system | 6.35× | Technology & Electronics |
| Circular economy | 4.6× | Business & Career |
| Handmade Gifts | 1.78× | Kids & Family |
| N'Golo Kanté | 4.75× | Sports |
| Racing | 1.54× | Cars & Mobility |
| Stamp collecting | 4.41× | Home & Garden |
| La Chat | 22.03× | Music & Radio |
| The Hunt (2012 film) | 3.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.88 |
| Luxury Orientation | PREMIUM | 1.74 |
| Urban Lifestyle | OPEN | 1.73 |
| Tradition | CONSERVATISM | 1.49 |
| Sustainability | BALANCE | 1.34 |
| Individualism | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.2% |
| United Kingdom | 7.7% |
| Germany | 6.0% |
See Ed Hardy audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ed Hardy have in Germany?
Ed Hardy has an estimated audience of 271,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ed Hardy fans?
35.2% of Ed Hardy fans are female, 64.8% are male, with an average age of 29.5 years.
Which brands do Ed Hardy fans like most?
Ed Hardy fans show strongest brand affinity for Eurail (158.37×), Gudrun Sjödén (20×), and KLIX (AM) (4.69×) over the country average.
Where do Ed Hardy fans live in Germany?
Ed Hardy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,104), Bayern (reach 51,989), and Baden-Württemberg (reach 44,768). These three regions account for the largest share of the active audience.
What other brands do Ed Hardy fans also like?
Beyond Ed Hardy itself, the audience over-indexes on Gudrun Sjödén (20×), KLIX (AM) (4.69×), Gil Ofarim (2.24×), and Progressive rock (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ed Hardy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.