Rascasse Audience Intelligence

True Religion Brand Jeans Target Market in Germany

A data profile of the people who buy, follow and care about True Religion Brand Jeans in Germany — modelled from more than twelve digital signal sources. True Religion Brand Jeans has an estimated audience of 271,803 people in Germany.

#2367among Brand in Germany#866in Fashion & Accessoires

The average True Religion Brand Jeans fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ed Hardy, Steve Madden, Cheap Monday, with strongest over-indexing on Ed Hardy (396.84× the country average).

Demographically, the True Religion Brand Jeans audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical True Religion Brand Jeans fan in Germany is balanced, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ed Hardy.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the True Religion Brand Jeans profile in Germany.

Audience size
272K
in Germany
Gender
47.4%♀
52.6% male
Age
33.7
average years
Country rank
#18638
Brand in Germany
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of True Religion Brand Jeans

47.4% are female, 52.6% are male, average age 33.7.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for True Religion Brand Jeans audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age33.7
Estimated audience size271,803
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the True Religion Brand Jeans audience in Germany
Age bracketShare%
16-1933%
20-2924%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

26.7%

of the worldwide True Religion Brand Jeans audience comes from Germany.

Worldwide audience distribution share by country for True Religion Brand Jeans
CountryShare
Germany26.7%
China6.4%
Jamaica5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the True Religion Brand Jeans audience in Germany is strongest.

Fig. 05

Top regions by affinity

True Religion Brand Jeans customers by region in Germany
#RegionReachAffinity×
01Brandenburg~10K1.17×
02Nordrhein-Westfalen~70K1.11×
03Niedersachsen~30K1.10×
04Bayern~50K1.05×
05Rheinland-Pfalz~20K1.04×
06Schleswig-Holstein~10K1.04×
07Berlin~10K1.01×
08Hamburg~7K1.01×
09Saarland~4K1.00×
10Hessen~20K0.99×
11Mecklenburg-Vorpommern~6K0.98×
12Bremen~3K0.98×
13Baden-Württemberg~40K0.96×
14Thüringen~7K0.91×
15Sachsen-Anhalt~7K0.88×
16Sachsen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — True Religion Brand Jeans, Germany
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the True Religion Brand Jeans audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for True Religion Brand Jeans audience
#·InterestCategoryAffinity×
01Ed HardyFashion & Accessoires396.84×
02Cheap MondayFashion & Accessoires64.77×
03MA-1 bomber jacketFashion & Accessoires59.51×
04Lyle & ScottSports46.34×
05Superga (brand)Fashion & Accessoires45.35×
06EastpakFashion & Accessoires26.25×
07Steve MaddenFashion & Accessoires20.00×
08OtriumFashion & Accessoires19.24×
09WoolrichFashion & Accessoires18.48×
10JoulesFashion & Accessoires18.05×
11Alpha IndustriesFashion & Accessoires16.82×
12Got BagFashion & Accessoires13.83×
13BaggageFashion & Accessoires6.60×
141990s in fashionFashion & Accessoires6.17×
15CountertopHome & Garden5.28×
16Holiday cottageTravel & Leisure5.25×
17Sex and the CityMovies & TV4.67×
18Danish designHome & Garden4.11×
19Borussia DortmundSports1.85×
20dB’sMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the True Religion Brand Jeans audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by True Religion Brand Jeans audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.61×
Design AffinityPREMIUM2.58×
ExtroversionTHRILL2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by True Religion Brand Jeans audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
IndulgenceJOY0.86×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is True Religion Brand Jeans's target market in Germany?

True Religion Brand Jeans's target market in Germany covers an estimated 271,803 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of True Religion Brand Jeans customers?

47.4% of the True Religion Brand Jeans audience are female, 52.6% are male, with an average age of 33.7 years.

03

Which brands do True Religion Brand Jeans fans like most?

True Religion Brand Jeans fans show strongest brand affinity for Ed Hardy (396.84×), Steve Madden (20×), and Cheap Monday (64.77×) over the country average.

04

Where do True Religion Brand Jeans fans live in Germany?

True Religion Brand Jeans fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do True Religion Brand Jeans fans also like?

Beyond True Religion Brand Jeans itself, the audience over-indexes on Steve Madden (20×), Cheap Monday (64.77×), Superga (brand) (45.35×), and Got Bag (13.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See True Religion Brand Jeans audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for True Religion Brand Jeans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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