Rascasse Audience Intelligence

1990s in fashion Audience in Germany

A data profile of the people who buy, follow and care about 1990s in fashion in Germany — modelled from more than twelve digital signal sources. 1990s in fashion has an estimated audience of 2,629,114 people in Germany.

#1504among Topic in Germany#136in Fashion & Accessoires

The average 1990s in fashion fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Slim-fit pants, Tights, Nature, with strongest over-indexing on Slim-fit pants (9.72× the country average).

Demographically, the 1990s in fashion audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1990s in fashion fan in Germany is more female, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Slim-fit pants.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1990s in fashion profile in Germany.

Audience size
2.6M
in Germany
Gender
61.1%♀
38.9% male
Age
38.6
average years
Country rank
#2494
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1990s in fashion fans

61.1% are female, 38.9% are male, average age 38.6.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for 1990s in fashion audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age38.6
Estimated audience size2,629,114
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the 1990s in fashion audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

4.1%

of the worldwide 1990s in fashion audience comes from Germany.

Worldwide audience distribution share by country for 1990s in fashion
CountryShare
United States32.6%
United Kingdom7.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1990s in fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

1990s in fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.08×
02Sachsen-Anhalt~70K1.05×
03Mecklenburg-Vorpommern~50K1.04×
04Saarland~30K1.04×
05Brandenburg~80K1.01×
06Thüringen~70K1.01×
07Schleswig-Holstein~90K0.99×
08Hamburg~60K0.99×
09Berlin~100K0.98×
10Rheinland-Pfalz~100K0.97×
11Sachsen~100K0.96×
12Hessen~200K0.94×
13Niedersachsen~200K0.92×
14Bayern~400K0.90×
15Baden-Württemberg~300K0.90×
16Nordrhein-Westfalen~500K0.86×
Fig. 06

Affinity by region

Affinity by region — 1990s in fashion, Germany
0.86×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1990s in fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1990s in fashion audience
#·InterestCategoryAffinity×
01Banana RepublicFashion & Accessoires9.95×
02Slim-fit pantsFashion & Accessoires9.72×
03TightsFashion & Accessoires6.69×
04The Timberland CompanyFashion & Accessoires6.29×
05Sports braFashion & Accessoires6.29×
06Comme des GarçonsFashion & Accessoires6.20×
07Dr. MartensFashion & Accessoires5.89×
08Purchase discountShopping5.85×
09FendiFashion & Accessoires5.24×
10Polo Ralph LaurenFashion & Accessoires4.42×
11MangoShopping4.31×
12Robert RedfordMovies & TV3.94×
13Sneaker collectingFashion & Accessoires3.78×
14UniqloShopping3.32×
15LivemusicMusic & Radio2.59×
16TattoosFashion & Accessoires2.55×
17PrimarkShopping2.31×
18NatureHome & Garden2.24×
19FamilyKids & Family1.99×
20TagesschauMovies & TV1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1990s in fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1990s in fashion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.11×
Early Adopter MentalityPOWER1.72×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1990s in fashion audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
DIY MentalityTHRILL0.84×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1990s in fashion have in Germany?

1990s in fashion has an estimated audience of 2,629,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 1990s in fashion fans?

61.1% of 1990s in fashion fans are female, 38.9% are male, with an average age of 38.6 years.

03

Which brands do 1990s in fashion fans like most?

1990s in fashion fans show strongest brand affinity for Slim-fit pants (9.72×), Tights (6.69×), and Nature (2.24×) over the country average.

04

Where do 1990s in fashion fans live in Germany?

1990s in fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do 1990s in fashion fans also like?

Beyond 1990s in fashion itself, the audience over-indexes on Tights (6.69×), Nature (2.24×), Family (1.99×), and Banana Republic (9.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See 1990s in fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1990s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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