1990s in fashion Audience in Germany
1990s in fashion has an estimated audience of 2,629,114 people in Germany. 61.1% are female, 38.9% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Progressive rock, Preacher (comics), Combat sport, Erkrath.
The average 1990s in fashion fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Progressive rock, Preacher (comics), with strongest over-indexing on Škoda Kodiaq (6.24× the country average). Demographically, the 1990s in fashion audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of 1990s in fashion fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 38.6 |
| Estimated audience size | 2,629,114 |
Audience persona
The typical 1990s in fashion fan in Germany is more female, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 523,725 | 0.91× |
| Bayern | 340,822 | 0.81× |
| Baden-Württemberg | 289,472 | 0.81× |
| Hessen | 225,857 | 1.13× |
| Niedersachsen | 198,650 | 0.78× |
| Rheinland-Pfalz | 175,396 | 1.33× |
| Berlin | 112,006 | 0.95× |
| Sachsen | 78,429 | 0.61× |
| Schleswig-Holstein | 64,678 | 0.69× |
| Brandenburg | 63,719 | 0.78× |
| Sachsen-Anhalt | 58,564 | 0.86× |
| Thüringen | 55,057 | 0.82× |
| Saarland | 53,429 | 1.65× |
| Mecklenburg-Vorpommern | 51,507 | 1.03× |
| Hamburg | 48,052 | 0.81× |
| Bremen | 45,878 | 2.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 6.24× | Cars & Mobility |
| Progressive rock | 2.77× | Music & Radio |
| Preacher (comics) | 11.98× | Literature |
| Combat sport | 2.07× | Sports |
| Erkrath | 10.2× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Bank account | 3.24× | Business & Career |
| Racing | 1.76× | Cars & Mobility |
| Snow White (Fables) | 2× | Literature |
| Graham Greene | 3.81× | Literature |
| Commercial mortgage | 1.68× | Business & Career |
| 3D printing | 1.76× | Technology & Electronics |
| Hypothec | 4.37× | Business & Career |
| Intrusion prevention system | 5.41× | Technology & Electronics |
| Home Delivery | 2.08× | Food & Beverages |
| Emil Nolde | 3.71× | Arts & Culture |
| Nurse education | 1.66× | Kids & Family |
| Hauptschule | 4.9× | Kids & Family |
| Paul Dano | 2.93× | Movies & TV |
| Cachorro | 2.13× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| Sustainability | BALANCE | 1.8 |
| Sports Activity | POWER | 1.53 |
| Creativity | OPEN | 1.52 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| United Kingdom | 7.2% |
| Italy | 5.2% |
See 1990s in fashion audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does 1990s in fashion have in Germany?
1990s in fashion has an estimated audience of 2,629,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1990s in fashion fans?
61.1% of 1990s in fashion fans are female, 38.9% are male, with an average age of 38.6 years.
Which brands do 1990s in fashion fans like most?
1990s in fashion fans show strongest brand affinity for Škoda Kodiaq (6.24×), Progressive rock (2.77×), and Preacher (comics) (11.98×) over the country average.
Where do 1990s in fashion fans live in Germany?
1990s in fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 523,725), Bayern (reach 340,822), and Baden-Württemberg (reach 289,472). These three regions account for the largest share of the active audience.
What other brands do 1990s in fashion fans also like?
Beyond 1990s in fashion itself, the audience over-indexes on Progressive rock (2.77×), Preacher (comics) (11.98×), Combat sport (2.07×), and Erkrath (10.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1990s in fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.