Otrium Audience in Germany
Otrium has an estimated audience of 341,665 people in Germany. 60.4% are female, 39.6% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jersey (fabric), Gil Ofarim, Kaffe Fassett, Combat sport, Progressive rock.
The average Otrium fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jersey (fabric), Gil Ofarim, Kaffe Fassett, with strongest over-indexing on Jersey (fabric) (18.45× the country average). Demographically, the Otrium audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Otrium fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 34.7 |
| Estimated audience size | 341,665 |
Audience persona
The typical Otrium fan in Germany is more female, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jersey (fabric).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,796 | 1.44× |
| Bayern | 60,594 | 1.1× |
| Baden-Württemberg | 51,129 | 1.1× |
| Niedersachsen | 37,003 | 1.12× |
| Hessen | 31,863 | 1.22× |
| Rheinland-Pfalz | 19,497 | 1.14× |
| Berlin | 17,273 | 1.13× |
| Schleswig-Holstein | 12,709 | 1.04× |
| Sachsen | 11,041 | 0.66× |
| Hamburg | 10,184 | 1.32× |
| Brandenburg | 7,524 | 0.71× |
| Thüringen | 6,014 | 0.69× |
| Sachsen-Anhalt | 5,615 | 0.63× |
| Mecklenburg-Vorpommern | 4,680 | 0.72× |
| Saarland | 3,785 | 0.9× |
| Bremen | 3,159 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jersey (fabric) | 18.45× | Fashion & Accessoires |
| Gil Ofarim | 3.22× | Music & Radio |
| Kaffe Fassett | 30.79× | Arts & Culture |
| Combat sport | 1.78× | Sports |
| Progressive rock | 1.92× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Budoni | 12.29× | Travel & Leisure |
| CAC 40 | 1.53× | Business & Career |
| Product design | 1.66× | Business & Career |
| Racing | 1.62× | Cars & Mobility |
| Eurail | 14.22× | Cars & Mobility |
| Mothercare | 1.62× | Kids & Family |
| Lineage (Buddhism) | 13.97× | Politics & Society |
| Business English | 1.9× | Business & Career |
| Bank account | 1.88× | Business & Career |
| Enzkreis | 5.92× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.01× | Music & Radio |
| Hakone, Kanagawa | 3.91× | Travel & Leisure |
| Ludo (board game) | 4.58× | Games |
| Japanese New Year | 5.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.78 |
| Luxury Orientation | PREMIUM | 1.63 |
| Design Affinity | PREMIUM | 1.59 |
| Quality Awareness | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.47 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 49.5% |
| Germany | 20.1% |
| Belgium | 7.8% |
See Otrium audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Otrium have in Germany?
Otrium has an estimated audience of 341,665 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Otrium fans?
60.4% of Otrium fans are female, 39.6% are male, with an average age of 34.7 years.
Which brands do Otrium fans like most?
Otrium fans show strongest brand affinity for Jersey (fabric) (18.45×), Gil Ofarim (3.22×), and Kaffe Fassett (30.79×) over the country average.
Where do Otrium fans live in Germany?
Otrium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,796), Bayern (reach 60,594), and Baden-Württemberg (reach 51,129). These three regions account for the largest share of the active audience.
What other brands do Otrium fans also like?
Beyond Otrium itself, the audience over-indexes on Gil Ofarim (3.22×), Kaffe Fassett (30.79×), Combat sport (1.78×), and Progressive rock (1.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Otrium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.