Rascasse Audience Intelligence

ECCO Target Market in Germany

A data profile of the people who buy, follow and care about ECCO in Germany — modelled from more than twelve digital signal sources. ECCO has an estimated audience of 619,043 people in Germany.

#1294among Brand in Germany#503in Fashion & Accessoires

The average ECCO fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steve Madden, Hiking boot, Rieker Shoes, with strongest over-indexing on Steve Madden (22.79× the country average).

Demographically, the ECCO audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ECCO fan in Germany is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Steve Madden.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ECCO profile in Germany.

Audience size
619K
in Germany
Gender
66.6%♀
33.4% male
Age
41.6
average years
Country rank
#9843
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ECCO

66.6% are female, 33.4% are male, average age 41.6.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for ECCO audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age41.6
Estimated audience size619,043
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the ECCO audience in Germany
Age bracketShare%
16-199%
20-2922%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

6.2%

of the worldwide ECCO audience comes from Germany.

Worldwide audience distribution share by country for ECCO
CountryShare
United States10.9%
Japan6.9%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ECCO audience in Germany is strongest.

Fig. 05

Top regions by affinity

ECCO customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.90×
02Hamburg~20K1.49×
03Schleswig-Holstein~30K1.33×
04Bremen~7K1.26×
05Nordrhein-Westfalen~200K1.22×
06Hessen~60K1.16×
07Bayern~100K0.98×
08Baden-Württemberg~80K0.97×
09Niedersachsen~60K0.92×
10Brandenburg~20K0.79×
11Rheinland-Pfalz~20K0.77×
12Sachsen~20K0.76×
13Mecklenburg-Vorpommern~8K0.69×
14Saarland~5K0.66×
15Sachsen-Anhalt~10K0.65×
16Thüringen~10K0.63×
Fig. 06

Affinity by region

Affinity by region — ECCO, Germany
0.63×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ECCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ECCO audience
#·InterestCategoryAffinity×
01HöglFashion & Accessoires26.61×
02Steve MaddenFashion & Accessoires22.79×
03Brogue shoeFashion & Accessoires22.65×
04Le Coq SportifFashion & Accessoires22.65×
05GörtzShopping21.55×
06Nine WestFashion & Accessoires18.32×
07BurtonFashion & Accessoires17.85×
08Rieker ShoesFashion & Accessoires17.43×
09GeoxFashion & Accessoires17.29×
10La SportivaFashion & Accessoires15.79×
11OtriumFashion & Accessoires12.41×
12SalewaFashion & Accessoires12.06×
13Hiking bootFashion & Accessoires8.46×
14Athletic trainingSports8.04×
15VaudeFashion & Accessoires7.58×
16Black Friday DealsShopping5.09×
17Black FridayShopping4.92×
18Sports equipmentSports4.47×
19Health And BeautyBeauty & Wellness4.18×
20Sportswear (fashion)Fashion & Accessoires3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ECCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ECCO audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.48×
Early Adopter MentalityPOWER1.43×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ECCO audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.72×
PatriotismCONSERVATISM0.75×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ECCO's target market in Germany?

ECCO's target market in Germany covers an estimated 619,043 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ECCO customers?

66.6% of the ECCO audience are female, 33.4% are male, with an average age of 41.6 years.

03

Which brands do ECCO fans like most?

ECCO fans show strongest brand affinity for Steve Madden (22.79×), Hiking boot (8.46×), and Rieker Shoes (17.43×) over the country average.

04

Where do ECCO fans live in Germany?

ECCO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ECCO fans also like?

Beyond ECCO itself, the audience over-indexes on Hiking boot (8.46×), Rieker Shoes (17.43×), Geox (17.29×), and Görtz (21.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See ECCO audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ECCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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