ECCO Audience in Germany
ECCO has an estimated audience of 629,868 people in Germany. 66.6% are female, 33.4% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steve Madden, Hiking boot, Rieker Shoes, Geox, Sports equipment.
The average ECCO fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steve Madden, Hiking boot, Rieker Shoes, with strongest over-indexing on Steve Madden (22.79× the country average). Demographically, the ECCO audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of ECCO fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 41.6 |
| Estimated audience size | 629,868 |
Audience persona
The typical ECCO fan in Germany is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Steve Madden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,705 | 1.14× |
| Bayern | 102,883 | 1.02× |
| Baden-Württemberg | 84,363 | 0.98× |
| Niedersachsen | 57,341 | 0.94× |
| Hessen | 55,941 | 1.17× |
| Berlin | 52,232 | 1.85× |
| Schleswig-Holstein | 29,949 | 1.32× |
| Rheinland-Pfalz | 24,797 | 0.79× |
| Sachsen | 24,101 | 0.78× |
| Hamburg | 22,054 | 1.55× |
| Brandenburg | 15,043 | 0.77× |
| Sachsen-Anhalt | 10,211 | 0.63× |
| Thüringen | 9,409 | 0.59× |
| Mecklenburg-Vorpommern | 7,947 | 0.66× |
| Bremen | 6,509 | 1.21× |
| Saarland | 4,717 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steve Madden | 22.79× | Fashion & Accessoires |
| Hiking boot | 8.46× | Fashion & Accessoires |
| Rieker Shoes | 17.43× | Fashion & Accessoires |
| Geox | 17.29× | Fashion & Accessoires |
| Sports equipment | 4.47× | Sports |
| Black Friday | 4.92× | Shopping |
| La Sportiva | 15.79× | Fashion & Accessoires |
| Högl | 26.61× | Fashion & Accessoires |
| Health And Beauty | 4.18× | Beauty & Wellness |
| Burton | 17.85× | Fashion & Accessoires |
| Brogue shoe | 22.65× | Fashion & Accessoires |
| Salewa | 12.06× | Fashion & Accessoires |
| Athletic training | 8.04× | Sports |
| Icebreaker (clothing) | 15.17× | Fashion & Accessoires |
| Vaude | 7.58× | Fashion & Accessoires |
| Black Friday Deals | 5.09× | Shopping |
| Le Coq Sportif | 22.65× | Fashion & Accessoires |
| Otrium | 12.41× | Fashion & Accessoires |
| Sportswear (fashion) | 3.77× | Fashion & Accessoires |
| Nine West | 18.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| Quality Awareness | PREMIUM | 1.42 |
| Early Adopter Mentality | POWER | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Indulgence | JOY | 1.2 |
| Community Orientation | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| Japan | 6.8% |
| United Kingdom | 6.6% |
See ECCO audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does ECCO have in Germany?
ECCO has an estimated audience of 629,868 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ECCO fans?
66.6% of ECCO fans are female, 33.4% are male, with an average age of 41.6 years.
Which brands do ECCO fans like most?
ECCO fans show strongest brand affinity for Steve Madden (22.79×), Hiking boot (8.46×), and Rieker Shoes (17.43×) over the country average.
Where do ECCO fans live in Germany?
ECCO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,705), Bayern (reach 102,883), and Baden-Württemberg (reach 84,363). These three regions account for the largest share of the active audience.
What other brands do ECCO fans also like?
Beyond ECCO itself, the audience over-indexes on Hiking boot (8.46×), Rieker Shoes (17.43×), Geox (17.29×), and Sports equipment (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ECCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.