Rascasse Audience Intelligence

ECCO Target Market in United States

A data profile of the people who buy, follow and care about ECCO in United States — modelled from more than twelve digital signal sources. ECCO has an estimated audience of 1,097,720 people in United States.

#2262among Brand in United States#917in Fashion & Accessoires

The average ECCO fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Georgia.

Top brand affinities include Nine West, Fashionista, Kate Spade, with strongest over-indexing on Nine West (36.98× the country average).

Demographically, the ECCO audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ECCO fan in United States is more female, around 44.4 years old, with strong Design Affinity tendencies and a notable affinity for Nine West.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ECCO profile in United States.

Audience size
1.1M
in United States
Gender
65.4%♀
34.6% male
Age
44.4
average years
Country rank
#22223
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ECCO

65.4% are female, 34.6% are male, average age 44.4.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for ECCO audience in United States
MetricValue
Female65.4%
Male34.6%
Average age44.4
Estimated audience size1,097,720
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the ECCO audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

10.9%

of the worldwide ECCO audience comes from United States.

Worldwide audience distribution share by country for ECCO
CountryShare
United States10.9%
Japan6.9%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ECCO audience in United States is strongest.

Fig. 05

Top regions by affinity

ECCO customers by region in United States
#RegionReachAffinity×
01Georgia~80K2.41×
02California~200K1.90×
03Connecticut~20K1.86×
04Vermont~3K1.76×
05Massachusetts~40K1.67×
06Washington, District of Columbia~5K1.58×
07New York~100K1.56×
08Washington~30K1.49×
09Illinois~50K1.37×
10New Hampshire~6K1.32×
11New Jersey~40K1.30×
12Oregon~20K1.17×
13Nevada~10K1.17×
14Tennessee~30K1.12×
15Maryland~20K1.12×
16Virginia~30K1.11×
17South Carolina~20K1.10×
18Utah~10K1.05×
19Idaho~6K1.02×
20Hawaii~5K1.01×
21Minnesota~20K0.99×
22Florida~70K0.98×
23Arizona~20K0.95×
24Michigan~30K0.94×
25Nebraska~5K0.90×
26Ohio~30K0.89×
27Colorado~20K0.89×
28Alaska~2K0.86×
29Wisconsin~10K0.85×
30Iowa~8K0.85×
31Rhode Island~3K0.85×
32Delaware~3K0.84×
33South Dakota~2K0.84×
34North Dakota~2K0.84×
35Kansas~7K0.77×
36Pennsylvania~30K0.76×
37Texas~70K0.75×
38Maine~3K0.75×
39Montana~2K0.75×
40Missouri~10K0.74×
41North Carolina~20K0.73×
42Indiana~10K0.72×
43Arkansas~7K0.71×
44New Mexico~4K0.71×
45Oklahoma~8K0.63×
46Alabama~10K0.62×
47Kentucky~9K0.61×
48Louisiana~9K0.60×
49Mississippi~5K0.57×
50West Virginia~3K0.57×
Fig. 06

Affinity by region

Affinity by region — ECCO, United States
0.57×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ECCO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ECCO audience
#·InterestCategoryAffinity×
01Rieker ShoesFashion & Accessoires131.85×
02FashionistaMovies & TV63.15×
03Nine WestFashion & Accessoires36.98×
04Calvin Klein (fashion designer)Fashion & Accessoires32.56×
05Blue HeelersFashion & Accessoires20.00×
06Cole HaanFashion & Accessoires18.50×
07Timberland BootsFashion & Accessoires17.67×
08Kate SpadeFashion & Accessoires15.73×
09Eddie BauerFashion & Accessoires14.81×
10Bottega VenetaFashion & Accessoires10.34×
11Marc JacobsFashion & Accessoires10.02×
12Tory BurchFashion & Accessoires9.41×
13Polo Ralph LaurenFashion & Accessoires9.05×
14L.L.BeanFashion & Accessoires6.90×
15Michael KorsFashion & Accessoires6.85×
16Sex and the CityMovies & TV5.90×
17Louis VuittonFashion & Accessoires4.98×
18FIFA World CupSports3.56×
19Macy'sShopping3.50×
20FIFA World Cup 2026Sports1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ECCO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ECCO audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.79×
Luxury OrientationPREMIUM3.02×
Quality AwarenessPREMIUM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ECCO audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Need for SecurityCONSERVATISM0.93×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ECCO's target market in United States?

ECCO's target market in United States covers an estimated 1,097,720 people, concentrated in California and New York.

02

What is the gender split and age of ECCO customers?

65.4% of the ECCO audience are female, 34.6% are male, with an average age of 44.4 years.

03

Which brands do ECCO fans like most?

ECCO fans show strongest brand affinity for Nine West (36.98×), Fashionista (63.15×), and Kate Spade (15.73×) over the country average.

04

Where do ECCO fans live in United States?

ECCO fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Georgia (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ECCO fans also like?

Beyond ECCO itself, the audience over-indexes on Fashionista (63.15×), Kate Spade (15.73×), Rieker Shoes (131.85×), and Tory Burch (9.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See ECCO audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ECCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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