ECCO Audience in United States

ECCO logo

ECCO has an estimated audience of 1,125,378 people in United States. 65.4% are female, 34.6% are male, average age 44.4. Top regions: California, New York, Florida. Top brand affinities: Nine West, Shoes (American band), Fashionista, Kate Spade, Rieker Shoes.

The average ECCO fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Nine West, Shoes (American band), Fashionista, with strongest over-indexing on Nine West (36.98× the country average). Demographically, the ECCO audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of ECCO fans

Demographic split for ECCO audience in United States
MetricValue
Female65.4%
Male34.6%
Average age44.4
Estimated audience size1,125,378

Audience persona

The typical ECCO fan in United States is more female, around 44.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nine West.

Top regions in United States

Top regions ranked by reach for ECCO in United States
RegionReachAffinity
California252,2752.04×
New York108,3311.72×
Florida76,3881×
Texas75,9500.79×
Georgia64,3031.85×
Illinois57,3821.53×
New Jersey39,2151.37×
Massachusetts38,4961.74×
Washington35,9691.59×
Virginia32,6371.19×
Michigan30,5121.04×
Pennsylvania30,4110.8×
North Carolina25,9820.77×
Ohio25,1230.72×
Tennessee24,3981.08×
Maryland23,0161.19×
Arizona22,8791×
Connecticut20,9341.85×
South Carolina17,5411.04×
Minnesota16,8701.05×
Colorado16,3820.92×
Oregon15,6541.21×
Indiana15,0020.73×
Wisconsin14,5530.86×
Missouri13,3730.74×
Nevada11,7451.08×
Utah10,6851.06×
Alabama9,8320.63×
Kentucky8,4390.6×
Louisiana8,0010.55×
Iowa7,8920.85×
Oklahoma7,6630.61×
Kansas6,3600.72×
Arkansas6,0980.66×
New Hampshire6,0121.36×
Idaho5,8031.03×
Washington, District of Columbia5,7181.69×
Nebraska5,0460.89×
Hawaii4,8441×
New Mexico3,7120.66×
Mississippi3,6810.4×
Vermont2,9531.49×
Rhode Island2,8150.79×
Maine2,7780.69×
Delaware2,5420.82×
Montana2,0050.64×
Alaska1,8900.79×
South Dakota1,8780.72×
West Virginia1,8200.35×
North Dakota1,7060.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ECCO audience
BrandAffinityCategory
Nine West36.98×Fashion & Accessoires
Shoes (American band)20×Music & Radio
Fashionista63.15×Movies & TV
Kate Spade15.73×Fashion & Accessoires
Rieker Shoes131.85×Fashion & Accessoires
Tory Burch9.41×Fashion & Accessoires
Cole Haan18.5×Fashion & Accessoires
Eddie Bauer14.81×Fashion & Accessoires
Marc Jacobs10.02×Fashion & Accessoires
L.L.Bean6.9×Fashion & Accessoires
Timberland Boots17.67×Fashion & Accessoires
Sex and the City5.9×Movies & TV
FIFA World Cup3.56×Sports
Macy's3.5×Shopping
Calvin Klein (fashion designer)32.56×Fashion & Accessoires
Louis Vuitton4.98×Fashion & Accessoires
Blue Heelers20×Fashion & Accessoires
Michael Kors6.85×Fashion & Accessoires
Wallpaper (magazine)8.33×Home & Garden
Bottega Veneta10.34×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ECCO audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Design AffinityPREMIUM1.85
IndulgenceJOY1.81
DIY MentalityTHRILL1.46
PatriotismCONSERVATISM1.41
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for ECCO
CountryShare
United States11.2%
Japan6.8%
United Kingdom6.6%

See ECCO audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does ECCO have in United States?

ECCO has an estimated audience of 1,125,378 people in United States, concentrated in California and New York.

What is the gender split and age of ECCO fans?

65.4% of ECCO fans are female, 34.6% are male, with an average age of 44.4 years.

Which brands do ECCO fans like most?

ECCO fans show strongest brand affinity for Nine West (36.98×), Shoes (American band) (20×), and Fashionista (63.15×) over the country average.

Where do ECCO fans live in United States?

ECCO fans in United States are most concentrated in California (reach 252,275), New York (reach 108,331), and Florida (reach 76,388). These three regions account for the largest share of the active audience.

What other brands do ECCO fans also like?

Beyond ECCO itself, the audience over-indexes on Shoes (American band) (20×), Fashionista (63.15×), Kate Spade (15.73×), and Rieker Shoes (131.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ECCO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.