Rascasse Audience Intelligence

Fashionista Audience in United States

A data profile of the people who buy, follow and care about Fashionista in United States — modelled from more than twelve digital signal sources. Fashionista has an estimated audience of 728,071 people in United States.

#558among TV series in United States#2441among Movie / TV Show / Series in United States#5418in Movies & TV

The average Fashionista fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include ECCO, International education, Guy Ritchie, with strongest over-indexing on ECCO (63.15× the country average).

Demographically, the Fashionista audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fashionista fan in United States is more female, around 30.0 years old, with strong Luxury Orientation tendencies and a notable affinity for ECCO.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashionista profile in United States.

Audience size
728K
in United States
Gender
66.0%♀
34.0% male
Age
30.0
average years
Country rank
#29192
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashionista viewers

66.0% are female, 34.0% are male, average age 30.0.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Fashionista audience in United States
MetricValue
Female66.0%
Male34.0%
Average age30.0
Estimated audience size728,071
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Fashionista audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Fashionista audience comes from United States.

Worldwide audience distribution share by country for Fashionista
CountryShare
United States29.4%
Brazil10.2%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashionista audience in United States is strongest.

Fig. 05

Top regions by affinity

Fashionista fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~30K1.87×
02New York~70K1.69×
03California~100K1.65×
04Florida~80K1.53×
05Connecticut~9K1.25×
06Maryland~20K1.23×
07Alaska~2K1.18×
08Georgia~30K1.17×
09Washington, District of Columbia~2K1.14×
10Pennsylvania~30K1.08×
11Mississippi~6K1.08×
12Virginia~20K1.05×
13Louisiana~10K1.05×
14North Carolina~20K1.03×
15Massachusetts~10K1.03×
16Illinois~20K1.02×
17Alabama~10K1.02×
18Delaware~2K1.02×
19Arizona~10K1.00×
20Hawaii~3K1.00×
21Michigan~20K0.98×
22Nevada~7K0.98×
23Missouri~10K0.97×
24Maine~3K0.97×
25South Carolina~10K0.96×
26Rhode Island~2K0.96×
27Texas~60K0.95×
28Washington~10K0.95×
29Oregon~8K0.94×
30North Dakota~1K0.94×
31Vermont~1K0.94×
32Indiana~10K0.93×
33Tennessee~10K0.92×
34Arkansas~6K0.92×
35Kansas~5K0.92×
36New Hampshire~3K0.92×
37South Dakota~2K0.92×
38Kentucky~8K0.91×
39Oklahoma~7K0.91×
40Nebraska~3K0.91×
41West Virginia~3K0.91×
42Ohio~20K0.90×
43Minnesota~9K0.90×
44Colorado~10K0.89×
45Iowa~5K0.89×
46Idaho~3K0.89×
47Montana~2K0.89×
48New Mexico~3K0.87×
49Wisconsin~9K0.84×
50Utah~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Fashionista, United States
0.84×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashionista audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashionista audience
#·InterestCategoryAffinity×
01River PlateSports63.38×
02ECCOFashion & Accessoires63.15×
03Luxury packagingShopping62.01×
04Diego MaradonaSports44.22×
05Guy RitchieMovies & TV32.82×
06Boca JuniorsSports30.12×
07International educationBusiness & Career26.69×
08Flight ClubMovies & TV21.58×
09Impulse purchaseShopping20.34×
10Spike LeeMovies & TV16.20×
11DermalogicaBeauty & Wellness14.91×
12Cole HaanFashion & Accessoires12.04×
13Social shoppingShopping10.12×
14FutonHome & Garden9.47×
15PoshmarkShopping6.96×
16Red wineFood & Beverages6.87×
17Discount storesShopping5.14×
18PhilanthropyArts & Culture4.55×
19ULTA BeautyBeauty & Wellness4.35×
20Target CorporationShopping2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashionista audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashionista audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM7.74×
Price SensitivityPREMIUM2.73×
Pet OwnershipJOY2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashionista audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
ExtroversionTHRILL0.58×
Early Adopter MentalityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fashionista have in United States?

Fashionista has an estimated audience of 728,071 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Fashionista viewers?

66.0% of Fashionista fans are female, 34.0% are male, with an average age of 30.0 years.

03

Which brands do Fashionista fans like most?

Fashionista fans show strongest brand affinity for ECCO (63.15×), International education (26.69×), and Guy Ritchie (32.82×) over the country average.

04

Where do Fashionista fans live in United States?

Fashionista fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Fashionista fans also like?

Beyond Fashionista itself, the audience over-indexes on International education (26.69×), Guy Ritchie (32.82×), River Plate (63.38×), and Boca Juniors (30.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Fashionista audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashionista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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