Fashionista Audience in United States

Fashionista has an estimated audience of 724,880 people in United States. 66.0% are female, 34.0% are male, average age 30.0. Top regions: California, Florida, New York. Top brand affinities: Avianca, Back to the Future, Autism Awareness, Diabetes mellitus awareness, Feyenoord.

The average Fashionista fan in United States is 30.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Avianca, Back to the Future, Autism Awareness, with strongest over-indexing on Avianca (42.08× the country average). Demographically, the Fashionista audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Fashionista fans

Demographic split for Fashionista audience in United States
MetricValue
Female66.0%
Male34.0%
Average age30.0
Estimated audience size724,880

Audience persona

The typical Fashionista fan in United States is more female, around 30.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Avianca.

Top regions in United States

Top regions ranked by reach for Fashionista in United States
RegionReachAffinity
California128,3361.61×
Florida77,6001.58×
New York73,5961.82×
Texas59,8610.96×
New Jersey42,6992.32×
Georgia27,9491.25×
Pennsylvania27,1731.11×
Illinois26,2521.09×
North Carolina23,3011.07×
Ohio20,4990.92×
Virginia19,3941.1×
Michigan19,1231.01×
Massachusetts15,8051.11×
Maryland15,5541.25×
Arizona15,4911.05×
Washington14,3630.99×
Tennessee13,7680.95×
Indiana11,9260.9×
Missouri10,9210.93×
Colorado10,5130.92×
Connecticut9,9141.36×
Louisiana9,9001.06×
Alabama9,7690.96×
South Carolina9,7640.9×
Minnesota9,1630.88×
Wisconsin8,5960.79×
Kentucky7,8030.86×
Oregon7,6560.92×
Oklahoma7,1890.89×
Nevada6,8710.98×
Mississippi6,3281.06×
Kansas5,1500.9×
Iowa4,9330.83×
Utah4,9290.76×
Arkansas4,8650.81×
Nebraska3,2420.89×
Hawaii3,0130.97×
New Mexico2,7010.74×
Washington, District of Columbia2,6871.23×
West Virginia2,6120.77×
Idaho2,5050.69×
New Hampshire2,4830.87×
Maine2,4760.95×
Rhode Island2,1580.94×
Delaware1,9330.97×
Montana1,3980.7×
Alaska1,3030.84×
South Dakota1,0780.64×
North Dakota1,0080.68×
Vermont9430.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fashionista audience
BrandAffinityCategory
Avianca42.08×Travel & Leisure
Back to the Future29.43×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Feyenoord79.9×Sports
River Plate62.64×Sports
ECCO43.63×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Boca Juniors29.13×Sports
Income tax13.19×Business & Career
Planet Fitness3.86×Sports
Spike Lee16.97×Movies & TV
Diego Maradona36×Sports
Bershka20.91×Shopping
FC Bayern Munich5.85×Sports
Diaper bag5.51×Kids & Family
Bottega Veneta10.43×Fashion & Accessoires
Poshmark5×Shopping
Livemusic4.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fashionista audience
TraitClusterScore
Luxury OrientationPREMIUM5.02
LGBTQ+ IdentityOPEN3.37
Design AffinityPREMIUM2.02
Pet OwnershipJOY1.98
SustainabilityBALANCE1.93
Price SensitivityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Fashionista
CountryShare
United States29.4%
Brazil10.2%
Germany7.9%

See Fashionista audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Fashionista have in United States?

Fashionista has an estimated audience of 724,880 people in United States, concentrated in California and Florida.

What is the gender split and age of Fashionista fans?

66.0% of Fashionista fans are female, 34.0% are male, with an average age of 30.0 years.

Which brands do Fashionista fans like most?

Fashionista fans show strongest brand affinity for Avianca (42.08×), Back to the Future (29.43×), and Autism Awareness (19.03×) over the country average.

Where do Fashionista fans live in United States?

Fashionista fans in United States are most concentrated in California (reach 128,336), Florida (reach 77,600), and New York (reach 73,596). These three regions account for the largest share of the active audience.

What other brands do Fashionista fans also like?

Beyond Fashionista itself, the audience over-indexes on Back to the Future (29.43×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Feyenoord (79.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fashionista. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.