Luxury packaging Audience in United States
Luxury packaging has an estimated audience of 369,517 people in United States. 65.3% are female, 34.7% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Damiani (jewelry company), Civil marriage, Macy's, Government, Fashionista.
The average Luxury packaging fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Damiani (jewelry company), Civil marriage, Macy's, with strongest over-indexing on Damiani (jewelry company) (128.93× the country average). Demographically, the Luxury packaging audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Luxury packaging fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 36.7 |
| Estimated audience size | 369,517 |
Audience persona
The typical Luxury packaging fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Damiani (jewelry company).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 29,279 | 0.72× |
| New York | 18,561 | 0.9× |
| Texas | 15,832 | 0.5× |
| Florida | 15,623 | 0.62× |
| Georgia | 7,497 | 0.66× |
| New Jersey | 6,287 | 0.67× |
| Mississippi | 4,918 | 1.62× |
| Arkansas | 4,855 | 1.59× |
| Illinois | 4,640 | 0.38× |
| Washington | 4,454 | 0.6× |
| Louisiana | 4,373 | 0.92× |
| Oklahoma | 4,273 | 1.04× |
| Kentucky | 4,205 | 0.91× |
| South Carolina | 4,171 | 0.75× |
| Connecticut | 4,089 | 1.1× |
| Alabama | 4,071 | 0.79× |
| North Carolina | 4,070 | 0.37× |
| Ohio | 4,053 | 0.36× |
| Michigan | 4,035 | 0.42× |
| Tennessee | 3,878 | 0.52× |
| Arizona | 3,865 | 0.51× |
| Pennsylvania | 3,848 | 0.31× |
| Indiana | 3,751 | 0.56× |
| Kansas | 3,750 | 1.29× |
| Idaho | 3,750 | 2.02× |
| Colorado | 3,702 | 0.64× |
| Virginia | 3,695 | 0.41× |
| Missouri | 3,633 | 0.61× |
| Hawaii | 3,582 | 2.26× |
| Iowa | 3,561 | 1.17× |
| Nevada | 3,519 | 0.98× |
| Wisconsin | 3,440 | 0.62× |
| New Hampshire | 3,346 | 2.3× |
| Nebraska | 3,276 | 1.77× |
| New Mexico | 3,259 | 1.76× |
| Maine | 3,229 | 2.44× |
| Oregon | 3,207 | 0.76× |
| Utah | 3,188 | 0.96× |
| Maryland | 3,151 | 0.5× |
| Minnesota | 3,074 | 0.58× |
| Massachusetts | 3,042 | 0.42× |
| Delaware | 2,893 | 2.84× |
| Washington, District of Columbia | 2,089 | 1.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Damiani (jewelry company) | 128.93× | Fashion & Accessoires |
| Civil marriage | 48.06× | Kids & Family |
| Macy's | 7.44× | Shopping |
| Government | 15.5× | Politics & Society |
| Fashionista | 62.01× | Movies & TV |
| Huda Beauty | 21.03× | Beauty & Wellness |
| Gender | 6.66× | Politics & Society |
| Wedding reception | 9.63× | Kids & Family |
| Personal luxury car | 14.47× | Cars & Mobility |
| Now You See Me (film) | 14.4× | Movies & TV |
| Coach | 8.13× | Fashion & Accessoires |
| Isabel Marant | 13.83× | Fashion & Accessoires |
| Art history | 14.99× | Arts & Culture |
| TikTok | 3.02× | Internet & Social Media |
| Artist | 4.91× | Music & Radio |
| Mixbook | 40.38× | Internet & Social Media |
| Royal Wedding | 28.9× | Politics & Society |
| Hair follicle | 5.33× | Beauty & Wellness |
| FentyBeauty | 10.99× | Beauty & Wellness |
| The Wedding Shop | 40.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.9 |
| Luxury Orientation | PREMIUM | 2.42 |
| LGBTQ+ Identity | OPEN | 1.95 |
| Early Adopter Mentality | POWER | 1.72 |
| Indulgence | JOY | 1.59 |
| Sustainability | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Ukraine | 28.9% |
| United States | 14.8% |
| Poland | 8.6% |
See Luxury packaging audiences in other countries
More E-Commerce audiences in United States
- Coupons (75,061,437)
- Subscription business model (39,942,350)
- Auction (34,765,862)
- Cyber Monday (30,607,203)
- Drop shipping (24,101,530)
Frequently asked questions
How many fans does Luxury packaging have in United States?
Luxury packaging has an estimated audience of 369,517 people in United States, concentrated in California and New York.
What is the gender split and age of Luxury packaging fans?
65.3% of Luxury packaging fans are female, 34.7% are male, with an average age of 36.7 years.
Which brands do Luxury packaging fans like most?
Luxury packaging fans show strongest brand affinity for Damiani (jewelry company) (128.93×), Civil marriage (48.06×), and Macy's (7.44×) over the country average.
Where do Luxury packaging fans live in United States?
Luxury packaging fans in United States are most concentrated in California (reach 29,279), New York (reach 18,561), and Texas (reach 15,832). These three regions account for the largest share of the active audience.
What other brands do Luxury packaging fans also like?
Beyond Luxury packaging itself, the audience over-indexes on Civil marriage (48.06×), Macy's (7.44×), Government (15.5×), and Fashionista (62.01×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Luxury packaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.