Rascasse Audience Intelligence

Luxury packaging Audience in United States

A data profile of the people who buy, follow and care about Luxury packaging in United States — modelled from more than twelve digital signal sources. Luxury packaging has an estimated audience of 369,517 people in United States.

#19among E-Commerce in United States#12641among Topic in United States#604in Shopping

The average Luxury packaging fan in United States is 36.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Civil marriage, Macy's, Government, with strongest over-indexing on Civil marriage (48.06× the country average).

Demographically, the Luxury packaging audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luxury packaging fan in United States is more female, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Civil marriage.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxury packaging profile in United States.

Audience size
370K
in United States
Gender
65.3%♀
34.7% male
Age
36.7
average years
Country rank
#43346
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxury packaging fans

65.3% are female, 34.7% are male, average age 36.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Luxury packaging audience in United States
MetricValue
Female65.3%
Male34.7%
Average age36.7
Estimated audience size369,517
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Luxury packaging audience in United States
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Luxury packaging audience comes from United States.

Worldwide audience distribution share by country for Luxury packaging
CountryShare
Ukraine28.9%
United States14.8%
Poland8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxury packaging audience in United States is strongest.

Fig. 05

Top regions by affinity

Luxury packaging fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.29×
02Delaware~1K1.23×
03New Hampshire~2K1.21×
04Hawaii~2K1.18×
05Washington, District of Columbia~1K1.16×
06Idaho~2K1.13×
07Rhode Island~1K1.09×
08Nebraska~2K1.08×
09New Mexico~2K1.08×
10Arkansas~3K1.07×
11Vermont<1K1.07×
12Mississippi~3K1.06×
13Kansas~3K1.06×
14New York~20K1.04×
15Montana~1K1.03×
16North Dakota<1K1.03×
17Connecticut~4K1.02×
18Oklahoma~4K1.01×
19Iowa~3K1.01×
20Louisiana~5K1.00×
21Nevada~4K1.00×
22Utah~3K1.00×
23South Dakota<1K1.00×
24Alaska<1K1.00×
25West Virginia~2K0.99×
26Alabama~5K0.97×
27Kentucky~5K0.97×
28Oregon~4K0.97×
29South Carolina~5K0.95×
30Missouri~6K0.93×
31Wisconsin~5K0.93×
32Minnesota~5K0.93×
33Tennessee~7K0.92×
34Indiana~6K0.92×
35Colorado~5K0.92×
36Maryland~6K0.91×
37Georgia~10K0.90×
38New Jersey~8K0.90×
39Arizona~7K0.90×
40Massachusetts~7K0.90×
41Washington~7K0.89×
42Michigan~8K0.88×
43Virginia~8K0.88×
44Ohio~10K0.86×
45North Carolina~10K0.86×
46Pennsylvania~10K0.85×
47California~30K0.84×
48Illinois~10K0.84×
49Florida~20K0.80×
50Texas~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Luxury packaging, United States
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxury packaging audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxury packaging audience
#·InterestCategoryAffinity×
01FashionistaMovies & TV62.01×
02Civil marriageKids & Family48.06×
03The Wedding ShopShopping40.79×
04MixbookInternet & Social Media40.38×
05Royal WeddingPolitics & Society28.90×
06Huda BeautyBeauty & Wellness21.03×
07GovernmentPolitics & Society15.50×
08Art historyArts & Culture14.99×
09Personal luxury carCars & Mobility14.47×
10Now You See Me (film)Movies & TV14.40×
11Isabel MarantFashion & Accessoires13.83×
12FentyBeautyBeauty & Wellness10.99×
13Wedding receptionKids & Family9.63×
14CoachFashion & Accessoires8.13×
15Macy'sShopping7.44×
16GenderPolitics & Society6.66×
17Hair follicleBeauty & Wellness5.33×
18ArtistMusic & Radio4.91×
19MarshallsFashion & Accessoires3.81×
20TikTokInternet & Social Media3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxury packaging audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxury packaging audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.13×
Design AffinityPREMIUM4.54×
Quality AwarenessPREMIUM4.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxury packaging audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.94×
Need for SecurityCONSERVATISM1.01×
TraditionCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxury packaging have in United States?

Luxury packaging has an estimated audience of 369,517 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luxury packaging fans?

65.3% of Luxury packaging fans are female, 34.7% are male, with an average age of 36.7 years.

03

Which brands do Luxury packaging fans like most?

Luxury packaging fans show strongest brand affinity for Civil marriage (48.06×), Macy's (7.44×), and Government (15.5×) over the country average.

04

Where do Luxury packaging fans live in United States?

Luxury packaging fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Luxury packaging fans also like?

Beyond Luxury packaging itself, the audience over-indexes on Macy's (7.44×), Government (15.5×), Fashionista (62.01×), and Huda Beauty (21.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in United States

See Luxury packaging audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luxury packaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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