Rascasse Audience Intelligence

Mixbook Audience in United States

A data profile of the people who buy, follow and care about Mixbook in United States — modelled from more than twelve digital signal sources. Mixbook has an estimated audience of 566,529 people in United States.

#1087among Website / Newspaper / Magazine in United States#346in Internet & Social Media

The average Mixbook fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Max Verstappen, Zazzle, Apocalypse Now, with strongest over-indexing on Max Verstappen (20× the country average).

Demographically, the Mixbook audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mixbook fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixbook profile in United States.

Audience size
567K
in United States
Gender
58.3%♀
41.7% male
Age
35.5
average years
Country rank
#34029
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mixbook

58.3% are female, 41.7% are male, average age 35.5.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Mixbook audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.5
Estimated audience size566,529
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Mixbook audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Mixbook audience comes from United States.

Worldwide audience distribution share by country for Mixbook
CountryShare
United States55.9%
Canada13.8%
Australia7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixbook audience in United States is strongest.

Fig. 05

Top regions by affinity

Mixbook fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.91×
02Idaho~4K1.47×
03Minnesota~10K1.32×
04Iowa~6K1.30×
05Montana~2K1.29×
06New Hampshire~3K1.26×
07Maine~2K1.26×
08South Dakota~2K1.25×
09Vermont~1K1.25×
10Massachusetts~10K1.24×
11Connecticut~7K1.23×
12North Dakota~1K1.20×
13Colorado~10K1.19×
14Wisconsin~10K1.16×
15Nebraska~3K1.16×
16Washington~10K1.13×
17Pennsylvania~20K1.12×
18Oregon~7K1.11×
19New York~30K1.09×
20Kansas~5K1.06×
21Hawaii~2K1.03×
22Washington, District of Columbia~2K1.03×
23New Jersey~10K1.01×
24Maryland~10K1.01×
25Alaska~1K1.00×
26Missouri~9K0.98×
27California~60K0.94×
28Virginia~10K0.94×
29Rhode Island~2K0.94×
30Michigan~10K0.93×
31Illinois~20K0.92×
32Ohio~10K0.87×
33Tennessee~9K0.84×
34North Carolina~10K0.83×
35Florida~30K0.82×
36South Carolina~7K0.82×
37Delaware~1K0.79×
38Indiana~8K0.78×
39Oklahoma~5K0.77×
40Georgia~10K0.75×
41Alabama~6K0.75×
42Kentucky~5K0.75×
43Arizona~8K0.74×
44Arkansas~3K0.74×
45Louisiana~5K0.73×
46New Mexico~2K0.68×
47Texas~30K0.67×
48West Virginia~2K0.65×
49Mississippi~3K0.62×
50Nevada~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Mixbook, United States
0.61×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixbook audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixbook audience
#·InterestCategoryAffinity×
01Luxury packagingShopping40.38×
02ZazzleFashion & Accessoires27.10×
03Max VerstappenSports20.00×
04Apocalypse NowMovies & TV20.00×
05Adam LevineMusic & Radio20.00×
06Roche BoboisHome & Garden20.00×
07Marina AbramovićArts & Culture20.00×
08The Truman ShowMovies & TV19.70×
09Superdry.Fashion & Accessoires17.78×
10Anna FarisMovies & TV12.62×
11Giant FoodFood & Beverages12.07×
12VistaprintBusiness & Career10.97×
13Costume partyArts & Culture10.26×
14Photo-bookKids & Family10.17×
15Canvas printHome & Garden9.85×
16BB creamBeauty & Wellness8.81×
17IKEAHome & Garden2.86×
18NordstromShopping2.82×
19PinterestInternet & Social Media2.36×
20Home improvementHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixbook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixbook audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.70×
Quality AwarenessPREMIUM2.61×
IndulgenceJOY2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixbook audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Social Media UsageJOY0.89×
SustainabilityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixbook have in United States?

Mixbook has an estimated audience of 566,529 people in United States, concentrated in California and New York.

02

What is the gender split and age of Mixbook fans?

58.3% of Mixbook fans are female, 41.7% are male, with an average age of 35.5 years.

03

Which brands do Mixbook fans like most?

Mixbook fans show strongest brand affinity for Max Verstappen (20×), Zazzle (27.1×), and Apocalypse Now (20×) over the country average.

04

Where do Mixbook fans live in United States?

Mixbook fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mixbook fans also like?

Beyond Mixbook itself, the audience over-indexes on Zazzle (27.1×), Apocalypse Now (20×), Adam Levine (20×), and Anna Faris (12.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Mixbook audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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