Mixbook Audience in United States

Mixbook logo

Mixbook has an estimated audience of 551,461 people in United States. 58.3% are female, 41.7% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Fairy godmother, Dog breed, Home equity, Whataburger.

The average Mixbook fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Fairy godmother, Dog breed, with strongest over-indexing on Governor of Michigan (26.8× the country average). Demographically, the Mixbook audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Mixbook fans

Demographic split for Mixbook audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.5
Estimated audience size551,461

Audience persona

The typical Mixbook fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Mixbook in United States
RegionReachAffinity
California60,7561×
New York36,4851.18×
Texas33,1140.7×
Florida31,6600.85×
Pennsylvania21,2571.14×
Illinois18,3561×
Ohio15,1590.89×
North Carolina14,3290.86×
New Jersey14,2911.02×
Massachusetts13,7731.27×
Michigan13,3860.93×
Georgia13,0760.77×
Virginia13,0100.97×
Washington12,6861.15×
Minnesota10,6051.34×
Colorado10,4881.21×
Tennessee9,6150.87×
Wisconsin9,5461.15×
Maryland9,5391.01×
Utah9,4281.91×
Missouri9,1671.03×
Arizona8,3830.74×
Indiana8,1780.81×
Oregon7,2481.15×
Connecticut6,6111.2×
South Carolina6,4670.78×
Iowa5,9411.31×
Alabama5,4620.71×
Kentucky5,3670.78×
Louisiana5,1500.72×
Oklahoma4,8990.8×
Kansas4,8001.1×
Idaho4,0871.48×
Nebraska3,2601.18×
Arkansas3,2150.71×
Nevada2,9950.56×
New Hampshire2,6261.21×
Hawaii2,4461.03×
Maine2,3991.21×
Mississippi2,3440.52×
Montana1,9411.27×
Washington, District of Columbia1,7241.04×
New Mexico1,6600.6×
South Dakota1,6231.27×
Rhode Island1,6160.92×
West Virginia1,4310.56×
North Dakota1,3761.21×
Vermont1,1951.23×
Delaware1,0830.71×
Alaska1,0730.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixbook audience
BrandAffinityCategory
Governor of Michigan26.8×Politics & Society
Fairy godmother20.49×Literature
Dog breed1.59×Pets & Animals
Home equity2.32×Home & Garden
Whataburger1.88×Food & Beverages
Historic site4.43×Arts & Culture
Business English5.42×Business & Career
Jesse Plemons3.19×Movies & TV
Mothercare2.94×Kids & Family
Elsword14.67×Games
Peugeot 30819.58×Cars & Mobility
Riedel (glass manufacturer)20×Home & Garden
Jaipur Rugs12.61×Home & Garden
Liberace5.82×Music & Radio
New York Harbor8.86×Travel & Leisure
Livingston County, New York12.89×
Colorado River4.32×Travel & Leisure
CAC 403.27×Business & Career
Home staging3.16×Home & Garden
English literature4.16×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixbook audience
TraitClusterScore
Luxury OrientationPREMIUM5.8
Quality AwarenessPREMIUM2.84
Design AffinityPREMIUM2.83
Price SensitivityPREMIUM2.09
IndulgenceJOY2.06
DIY MentalityTHRILL2.05

Worldwide distribution

Worldwide audience distribution share by country for Mixbook
CountryShare
United States55.9%
Canada13.7%
Australia7.0%

See Mixbook audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Mixbook have in United States?

Mixbook has an estimated audience of 551,461 people in United States, concentrated in California and New York.

What is the gender split and age of Mixbook fans?

58.3% of Mixbook fans are female, 41.7% are male, with an average age of 35.5 years.

Which brands do Mixbook fans like most?

Mixbook fans show strongest brand affinity for Governor of Michigan (26.8×), Fairy godmother (20.49×), and Dog breed (1.59×) over the country average.

Where do Mixbook fans live in United States?

Mixbook fans in United States are most concentrated in California (reach 60,756), New York (reach 36,485), and Texas (reach 33,114). These three regions account for the largest share of the active audience.

What other brands do Mixbook fans also like?

Beyond Mixbook itself, the audience over-indexes on Fairy godmother (20.49×), Dog breed (1.59×), Home equity (2.32×), and Whataburger (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.