Mixbook Audience in United States

Mixbook has an estimated audience of 551,461 people in United States. 58.3% are female, 41.7% are male, average age 35.5. Top regions: California, New York, Texas. Top brand affinities: Vistaprint, Autism Awareness, Diabetes mellitus awareness, Max Verstappen, Microblogging.

The average Mixbook fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vistaprint, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Vistaprint (26.8× the country average). Demographically, the Mixbook audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Mixbook fans

Demographic split for Mixbook audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.5
Estimated audience size551,461

Audience persona

The typical Mixbook fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Vistaprint.

Top regions in United States

Top regions ranked by reach for Mixbook in United States
RegionReachAffinity
California60,7561×
New York36,4851.18×
Texas33,1140.7×
Florida31,6600.85×
Pennsylvania21,2571.14×
Illinois18,3561×
Ohio15,1590.89×
North Carolina14,3290.86×
New Jersey14,2911.02×
Massachusetts13,7731.27×
Michigan13,3860.93×
Georgia13,0760.77×
Virginia13,0100.97×
Washington12,6861.15×
Minnesota10,6051.34×
Colorado10,4881.21×
Tennessee9,6150.87×
Wisconsin9,5461.15×
Maryland9,5391.01×
Utah9,4281.91×
Missouri9,1671.03×
Arizona8,3830.74×
Indiana8,1780.81×
Oregon7,2481.15×
Connecticut6,6111.2×
South Carolina6,4670.78×
Iowa5,9411.31×
Alabama5,4620.71×
Kentucky5,3670.78×
Louisiana5,1500.72×
Oklahoma4,8990.8×
Kansas4,8001.1×
Idaho4,0871.48×
Nebraska3,2601.18×
Arkansas3,2150.71×
Nevada2,9950.56×
New Hampshire2,6261.21×
Hawaii2,4461.03×
Maine2,3991.21×
Mississippi2,3440.52×
Montana1,9411.27×
Washington, District of Columbia1,7241.04×
New Mexico1,6600.6×
South Dakota1,6231.27×
Rhode Island1,6160.92×
West Virginia1,4310.56×
North Dakota1,3761.21×
Vermont1,1951.23×
Delaware1,0830.71×
Alaska1,0730.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixbook audience
BrandAffinityCategory
Vistaprint26.8×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Max Verstappen20×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Zazzle24.03×Fashion & Accessoires
Chandelier20.49×Home & Garden
Income tax13.19×Business & Career
MSN3.93×News
Kitchenware5.49×Home & Garden
Costume party11.65×Arts & Culture
Photo-book13.59×Kids & Family
Eva Mendes11.5×Movies & TV
BB cream8.79×Beauty & Wellness
Roche Bobois20×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.81×Kids & Family
Marina Abramović20×Arts & Culture
Fast food2.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixbook audience
TraitClusterScore
Luxury OrientationPREMIUM5.8
Quality AwarenessPREMIUM2.84
Design AffinityPREMIUM2.83
Price SensitivityPREMIUM2.09
IndulgenceJOY2.06
DIY MentalityTHRILL2.05

Worldwide distribution

Worldwide audience distribution share by country for Mixbook
CountryShare
United States55.9%
Canada13.7%
Australia7.0%

See Mixbook audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Mixbook have in United States?

Mixbook has an estimated audience of 551,461 people in United States, concentrated in California and New York.

What is the gender split and age of Mixbook fans?

58.3% of Mixbook fans are female, 41.7% are male, with an average age of 35.5 years.

Which brands do Mixbook fans like most?

Mixbook fans show strongest brand affinity for Vistaprint (26.8×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Mixbook fans live in United States?

Mixbook fans in United States are most concentrated in California (reach 60,756), New York (reach 36,485), and Texas (reach 33,114). These three regions account for the largest share of the active audience.

What other brands do Mixbook fans also like?

Beyond Mixbook itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Max Verstappen (20×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.