Costume party Audience in United States

Costume party logo

Costume party has an estimated audience of 6,535,286 people in United States. 67.3% are female, 32.7% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Food and drink, Costume, Spirit Halloween, Movies.

The average Costume party fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Food and drink, Costume, with strongest over-indexing on Warriors (novel series) (5.39× the country average). Demographically, the Costume party audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Costume party fans

Demographic split for Costume party audience in United States
MetricValue
Female67.3%
Male32.7%
Average age32.3
Estimated audience size6,535,286

Audience persona

The typical Costume party fan in United States is more female, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Costume party in United States
RegionReachAffinity
California882,2461.23×
Texas731,3491.3×
Florida537,1681.21×
New York392,3421.07×
Georgia255,8191.27×
Illinois225,8361.04×
Pennsylvania221,6401.01×
Mississippi207,1443.85×
North Carolina199,1461.01×
New Jersey191,2431.15×
Ohio182,0810.9×
Alabama172,2011.89×
Virginia154,1390.97×
Michigan146,3030.86×
Arizona132,7020.99×
Maryland125,0511.11×
Tennessee124,1280.95×
Washington122,2840.93×
Massachusetts112,7420.88×
Indiana110,2450.92×
Louisiana103,1391.22×
South Carolina96,5740.98×
Colorado86,4680.84×
Wisconsin84,9960.86×
Missouri82,9670.79×
Kentucky81,0790.99×
Minnesota74,2150.79×
Nevada71,1411.13×
Connecticut66,7391.02×
Oklahoma64,7880.89×
Oregon59,4280.79×
Arkansas43,3480.81×
Utah42,3660.72×
Kansas39,3130.76×
Iowa36,6550.68×
Hawaii32,1821.15×
New Mexico28,0610.86×
Nebraska25,7550.79×
West Virginia24,3210.8×
Idaho22,4590.69×
New Hampshire20,6660.8×
Delaware20,0371.11×
Rhode Island16,9320.81×
Washington, District of Columbia15,6400.8×
Maine15,1080.65×
Alaska12,1350.87×
South Dakota11,7470.78×
North Dakota11,4370.85×
Montana11,2400.62×
Wyoming8,6070.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costume party audience
BrandAffinityCategory
Warriors (novel series)5.39×Literature
Food and drink1.66×Food & Beverages
Costume5.53×Fashion & Accessoires
Spirit Halloween3.91×Kids & Family
Movies1.51×Movies & TV
Halloweenmovies12.16×
Catherine O'Hara3.94×Movies & TV
Beverages1.51×Food & Beverages
Beetlejuice2.61×Movies & TV
Purchase discount5.03×Shopping
Harry Potter1.87×Movies & TV
South Korea3.43×Travel & Leisure
Peacemaker1.71×Movies & TV
Hobby Lobby1.72×Home & Garden
Texas Roadhouse1.72×Food & Beverages
Kohl's1.61×Shopping
Halloween Horror Nights5.92×Movies & TV
Princess Polly4.13×Fashion & Accessoires
Old Navy1.51×Fashion & Accessoires
Wingstop1.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costume party audience
TraitClusterScore
Luxury OrientationPREMIUM3.98
Risk AppetiteTHRILL1.72
ExtroversionTHRILL1.54
PatriotismCONSERVATISM1.52
IndulgenceJOY1.37
MindfulnessBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Costume party
CountryShare
United States28.8%
Japan11.7%
Italy6.0%

See Costume party audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Costume party have in United States?

Costume party has an estimated audience of 6,535,286 people in United States, concentrated in California and Texas.

What is the gender split and age of Costume party fans?

67.3% of Costume party fans are female, 32.7% are male, with an average age of 32.3 years.

Which brands do Costume party fans like most?

Costume party fans show strongest brand affinity for Warriors (novel series) (5.39×), Food and drink (1.66×), and Costume (5.53×) over the country average.

Where do Costume party fans live in United States?

Costume party fans in United States are most concentrated in California (reach 882,246), Texas (reach 731,349), and Florida (reach 537,168). These three regions account for the largest share of the active audience.

What other brands do Costume party fans also like?

Beyond Costume party itself, the audience over-indexes on Food and drink (1.66×), Costume (5.53×), Spirit Halloween (3.91×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costume party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.