Rascasse Audience Intelligence

Costume party Audience in United States

A data profile of the people who buy, follow and care about Costume party in United States — modelled from more than twelve digital signal sources. Costume party has an estimated audience of 6,535,286 people in United States.

#127among Touchpoint in United States#54in Arts & Culture

The average Costume party fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Warriors (novel series), Costume, with strongest over-indexing on Food and drink (1.66× the country average).

Demographically, the Costume party audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Costume party fan in United States is more female, around 32.3 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costume party profile in United States.

Audience size
6.5M
in United States
Gender
67.3%♀
32.7% male
Age
32.3
average years
Country rank
#5329
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costume party fans

67.3% are female, 32.7% are male, average age 32.3.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Costume party audience in United States
MetricValue
Female67.3%
Male32.7%
Average age32.3
Estimated audience size6,535,286
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Costume party audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Costume party audience comes from United States.

Worldwide audience distribution share by country for Costume party
CountryShare
United States28.8%
Japan11.7%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costume party audience in United States is strongest.

Fig. 05

Top regions by affinity

Costume party fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K6.14×
02Alabama~100K1.50×
03Texas~600K1.13×
04Georgia~200K1.12×
05California~800K1.10×
06Louisiana~90K1.09×
07Florida~500K1.08×
08New Jersey~200K1.03×
09Maryland~100K1.03×
10Nevada~70K1.03×
11Delaware~20K1.03×
12Alaska~10K1.03×
13Hawaii~30K1.02×
14North Dakota~10K1.00×
15Vermont~10K0.99×
16New York~400K0.97×
17South Dakota~10K0.97×
18Connecticut~60K0.96×
19Rhode Island~20K0.95×
20Illinois~200K0.94×
21Arizona~100K0.94×
22Kentucky~80K0.94×
23New Mexico~30K0.94×
24West Virginia~30K0.94×
25New Hampshire~20K0.94×
26Montana~20K0.94×
27North Carolina~200K0.93×
28South Carolina~90K0.93×
29Arkansas~50K0.93×
30Washington, District of Columbia~20K0.93×
31Pennsylvania~200K0.92×
32Oklahoma~70K0.92×
33Nebraska~30K0.92×
34Virginia~100K0.91×
35Maine~20K0.91×
36Tennessee~100K0.90×
37Idaho~30K0.90×
38Massachusetts~100K0.89×
39Indiana~100K0.89×
40Kansas~50K0.89×
41Washington~100K0.88×
42Ohio~200K0.87×
43Wisconsin~90K0.87×
44Oregon~60K0.85×
45Utah~50K0.85×
46Iowa~50K0.85×
47Michigan~100K0.84×
48Missouri~90K0.84×
49Colorado~90K0.84×
50Minnesota~80K0.83×
Fig. 06

Affinity by region

Affinity by region — Costume party, United States
0.83×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costume party audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costume party audience
#·InterestCategoryAffinity×
01HalloweenmoviesWebsite / Newspaper / Magazine12.16×
02Halloween Horror NightsMovies & TV5.92×
03CostumeFashion & Accessoires5.53×
04Warriors (novel series)Literature5.39×
05Purchase discountShopping5.03×
06Princess PollyFashion & Accessoires4.13×
07Catherine O'HaraMovies & TV3.94×
08Spirit HalloweenKids & Family3.91×
09South KoreaTravel & Leisure3.43×
10BeetlejuiceMovies & TV2.61×
11Harry PotterMovies & TV1.87×
12WingstopFood & Beverages1.77×
13Hobby LobbyHome & Garden1.72×
14Texas RoadhouseFood & Beverages1.72×
15PeacemakerMovies & TV1.71×
16Food and drinkFood & Beverages1.66×
17Kohl'sShopping1.61×
18MoviesMovies & TV1.51×
19BeveragesFood & Beverages1.51×
20Old NavyFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costume party audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costume party audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.68×
CreativityOPEN1.32×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costume party audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Costume party have in United States?

Costume party has an estimated audience of 6,535,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Costume party fans?

67.3% of Costume party fans are female, 32.7% are male, with an average age of 32.3 years.

03

Which brands do Costume party fans like most?

Costume party fans show strongest brand affinity for Food and drink (1.66×), Warriors (novel series) (5.39×), and Costume (5.53×) over the country average.

04

Where do Costume party fans live in United States?

Costume party fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Costume party fans also like?

Beyond Costume party itself, the audience over-indexes on Warriors (novel series) (5.39×), Costume (5.53×), Spirit Halloween (3.91×), and Movies (1.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Costume party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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