Civil marriage Audience in United States

Civil marriage has an estimated audience of 2,503,911 people in United States. 68.7% are female, 31.3% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Civil marriage fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PSV Eindhoven, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on PSV Eindhoven (126.53× the country average). Demographically, the Civil marriage audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Civil marriage fans

Demographic split for Civil marriage audience in United States
MetricValue
Female68.7%
Male31.3%
Average age35.3
Estimated audience size2,503,911

Audience persona

The typical Civil marriage fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Civil marriage in United States
RegionReachAffinity
California613,6122.23×
Texas234,6371.09×
New York180,5861.29×
Florida136,2770.8×
Illinois109,5221.31×
New Jersey92,1661.45×
Nevada86,2523.56×
Georgia62,5220.81×
Virginia59,5670.98×
North Carolina59,1740.79×
Pennsylvania51,0860.61×
Maryland49,9711.16×
Arizona48,8680.96×
Washington47,0890.94×
Ohio46,1220.6×
Michigan38,8990.59×
Massachusetts38,7030.78×
Colorado38,2210.97×
Tennessee36,4680.73×
Indiana28,3610.62×
Utah27,0391.21×
South Carolina23,4280.62×
Minnesota23,2360.65×
Connecticut22,9200.91×
Missouri22,7770.56×
Wisconsin22,2000.59×
Louisiana21,7710.67×
Oregon20,6960.72×
Alabama17,2630.49×
Kentucky17,0590.54×
Arkansas16,9190.82×
Oklahoma16,5460.6×
Hawaii15,8511.47×
Mississippi12,6970.62×
New Mexico12,6191×
Iowa11,8170.57×
Kansas11,7560.6×
Idaho9,6790.77×
West Virginia8,9840.77×
Alaska8,9661.67×
Washington, District of Columbia8,8591.18×
Rhode Island8,3401.05×
Nebraska7,8530.63×
Montana7,8161.13×
South Dakota7,7141.33×
North Dakota7,5111.46×
New Hampshire7,4030.75×
Wyoming7,2681.96×
Maine7,1440.8×
Vermont7,0311.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Civil marriage audience
BrandAffinityCategory
PSV Eindhoven126.53×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Drive4.89×Technology & Electronics
Income tax13.19×Business & Career
Boston Marathon15.46×Sports
Wella22.04×Beauty & Wellness
Cast-iron cookware11.52×Home & Garden
Supreme Court of the United States10.09×Politics & Society
Hair Extensions5.3×Beauty & Wellness
MSN3.44×News
Google Flights4.63×Travel & Leisure
Wedding Planners8.26×Kids & Family
Kitchenware4.31×Home & Garden
Tory Burch5.71×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
IKEA2.96×Home & Garden
Ana Gabriel23.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Civil marriage audience
TraitClusterScore
Luxury OrientationPREMIUM6.12
MindfulnessBALANCE2.41
Quality AwarenessPREMIUM1.9
Design AffinityPREMIUM1.79
Sports ActivityPOWER1.59
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Civil marriage
CountryShare
Brazil21.1%
United States14.1%
Italy10.5%

See Civil marriage audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Civil marriage have in United States?

Civil marriage has an estimated audience of 2,503,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Civil marriage fans?

68.7% of Civil marriage fans are female, 31.3% are male, with an average age of 35.3 years.

Which brands do Civil marriage fans like most?

Civil marriage fans show strongest brand affinity for PSV Eindhoven (126.53×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Civil marriage fans live in United States?

Civil marriage fans in United States are most concentrated in California (reach 613,612), Texas (reach 234,637), and New York (reach 180,586). These three regions account for the largest share of the active audience.

What other brands do Civil marriage fans also like?

Beyond Civil marriage itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Civil marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.