Civil marriage Audience in Germany
Civil marriage has an estimated audience of 470,857 people in Germany. 71.0% are female, 29.0% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Mülheim, Handmade Gifts, Magazine (band), Progressive rock, Mechanic.
The average Civil marriage fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Mülheim, Handmade Gifts, Magazine (band), with strongest over-indexing on Mülheim (9.53× the country average). Demographically, the Civil marriage audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Civil marriage fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 32.1 |
| Estimated audience size | 470,857 |
Audience persona
The typical Civil marriage fan in Germany is more female, around 32.1 years old, with strong Individualism tendencies and a notable affinity for Mülheim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,735 | 0.58× |
| Baden-Württemberg | 38,903 | 0.61× |
| Hessen | 36,637 | 1.02× |
| Bayern | 34,169 | 0.45× |
| Niedersachsen | 29,022 | 0.63× |
| Sachsen | 24,177 | 1.05× |
| Rheinland-Pfalz | 18,338 | 0.78× |
| Thüringen | 16,746 | 1.4× |
| Berlin | 12,264 | 0.58× |
| Sachsen-Anhalt | 12,198 | 1× |
| Schleswig-Holstein | 11,898 | 0.7× |
| Mecklenburg-Vorpommern | 11,750 | 1.31× |
| Brandenburg | 11,305 | 0.77× |
| Saarland | 10,665 | 1.84× |
| Bremen | 10,466 | 2.6× |
| Hamburg | 7,203 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mülheim | 9.53× | Travel & Leisure |
| Handmade Gifts | 4.58× | Kids & Family |
| Magazine (band) | 9.18× | Music & Radio |
| Progressive rock | 2.07× | Music & Radio |
| Mechanic | 2.63× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.41× | Cars & Mobility |
| Staycation | 4.26× | Home & Garden |
| Motorhome stopover | 6.34× | Travel & Leisure |
| Phil Campbell (musician) | 5.05× | Music & Radio |
| Nationality | 2.74× | Politics & Society |
| Motion Picture Association of America | 7.34× | Movies & TV |
| Hoonigan | 9.88× | Cars & Mobility |
| Man's Search for Meaning | 9.34× | |
| Natural rubber | 1.81× | Cars & Mobility |
| Google Analytics | 1.96× | Internet & Social Media |
| Google Home | 4.34× | Technology & Electronics |
| Haugesund | 4.99× | Travel & Leisure |
| Nurse education | 1.74× | Kids & Family |
| Enzkreis | 6.6× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.74 |
| Community Orientation | OPEN | 1.62 |
| Urban Lifestyle | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.53 |
| Sustainability | BALANCE | 1.42 |
| Extroversion | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.1% |
| United States | 14.1% |
| Italy | 10.5% |
See Civil marriage audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Civil marriage have in Germany?
Civil marriage has an estimated audience of 470,857 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Civil marriage fans?
71.0% of Civil marriage fans are female, 29.0% are male, with an average age of 32.1 years.
Which brands do Civil marriage fans like most?
Civil marriage fans show strongest brand affinity for Mülheim (9.53×), Handmade Gifts (4.58×), and Magazine (band) (9.18×) over the country average.
Where do Civil marriage fans live in Germany?
Civil marriage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,735), Baden-Württemberg (reach 38,903), and Hessen (reach 36,637). These three regions account for the largest share of the active audience.
What other brands do Civil marriage fans also like?
Beyond Civil marriage itself, the audience over-indexes on Handmade Gifts (4.58×), Magazine (band) (9.18×), Progressive rock (2.07×), and Mechanic (2.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Civil marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.