Rascasse Audience Intelligence

Civil marriage Audience in Germany

A data profile of the people who buy, follow and care about Civil marriage in Germany — modelled from more than twelve digital signal sources. Civil marriage has an estimated audience of 470,857 people in Germany.

#4826among Topic in Germany#265in Kids & Family

The average Civil marriage fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Family, Gated community, Nature, with strongest over-indexing on Family (4.57× the country average).

Demographically, the Civil marriage audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Civil marriage fan in Germany is more female, around 32.1 years old, with strong Individualism tendencies and a notable affinity for Family.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Civil marriage profile in Germany.

Audience size
471K
in Germany
Gender
71.0%♀
29.0% male
Age
32.1
average years
Country rank
#12337
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Civil marriage fans

71.0% are female, 29.0% are male, average age 32.1.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Civil marriage audience in Germany
MetricValue
Female71.0%
Male29.0%
Average age32.1
Estimated audience size470,857
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Civil marriage audience in Germany
Age bracketShare%
16-1942%
20-2919%
30-3916%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Civil marriage audience comes from Germany.

Worldwide audience distribution share by country for Civil marriage
CountryShare
Brazil21.1%
United States14.1%
Italy10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Civil marriage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Civil marriage fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~6K1.56×
02Saarland~7K1.21×
03Thüringen~10K1.13×
04Mecklenburg-Vorpommern~10K1.09×
05Sachsen~20K1.01×
06Sachsen-Anhalt~10K1.00×
07Brandenburg~10K0.96×
08Hamburg~10K0.94×
09Hessen~30K0.93×
10Rheinland-Pfalz~20K0.92×
11Schleswig-Holstein~20K0.91×
12Berlin~20K0.83×
13Niedersachsen~40K0.81×
14Baden-Württemberg~50K0.76×
15Nordrhein-Westfalen~80K0.73×
16Bayern~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Civil marriage, Germany
0.70×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Civil marriage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Civil marriage audience
#·InterestCategoryAffinity×
01SiriTechnology & Electronics20.00×
02Isabell WerthSports18.78×
03ToppsGames18.51×
04Lily JamesMovies & TV14.02×
05Burning ManMusic & Radio13.95×
06Zumba DanceSports11.63×
07Gated communityHome & Garden10.61×
08Otto WaalkesMovies & TV10.17×
09Otto GmbHShopping9.64×
10Personalised GiftsHome & Garden6.36×
11Bad BunnyMusic & Radio6.08×
12Wedding PlannersKids & Family5.78×
13FamilyKids & Family4.57×
14EmailTechnology & Electronics3.93×
15NatureHome & Garden3.85×
16KitchenHome & Garden3.55×
17VacationsTravel & Leisure3.27×
18VolunteeringPolitics & Society3.24×
19German languagePolitics & Society3.19×
20GermanyTravel & Leisure2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Civil marriage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Civil marriage audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.06×
Family OrientationCONSERVATISM1.74×
Early Adopter MentalityPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Civil marriage audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.69×
DIY MentalityTHRILL0.71×
PatriotismCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Civil marriage have in Germany?

Civil marriage has an estimated audience of 470,857 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Civil marriage fans?

71.0% of Civil marriage fans are female, 29.0% are male, with an average age of 32.1 years.

03

Which brands do Civil marriage fans like most?

Civil marriage fans show strongest brand affinity for Family (4.57×), Gated community (10.61×), and Nature (3.85×) over the country average.

04

Where do Civil marriage fans live in Germany?

Civil marriage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Civil marriage fans also like?

Beyond Civil marriage itself, the audience over-indexes on Gated community (10.61×), Nature (3.85×), Germany (2.64×), and Isabell Werth (18.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Civil marriage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Civil marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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