Rascasse Audience Intelligence

Topps Target Market in Germany

A data profile of the people who buy, follow and care about Topps in Germany — modelled from more than twelve digital signal sources. Topps has an estimated audience of 283,275 people in Germany.

#2299among Brand in Germany#416in Games

The average Topps fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bob Ross, Vudu, Black and White Photography, with strongest over-indexing on Bob Ross (52.45× the country average).

Demographically, the Topps audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Topps fan in Germany is more male, around 33.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bob Ross.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Topps profile in Germany.

Audience size
283K
in Germany
Gender
43.6%♀
56.4% male
Age
33.8
average years
Country rank
#18081
Brand in Germany
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Topps

43.6% are female, 56.4% are male, average age 33.8.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Topps audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age33.8
Estimated audience size283,275
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Topps audience in Germany
Age bracketShare%
16-1929%
20-2928%
30-3921%
40-4911%
50+11%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Topps audience comes from Germany.

Worldwide audience distribution share by country for Topps
CountryShare
United States46.3%
Japan8.8%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Topps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Topps customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.26×
02Rheinland-Pfalz~10K1.16×
03Bayern~40K1.08×
04Niedersachsen~30K1.07×
05Baden-Württemberg~40K1.06×
06Hessen~20K1.02×
07Saarland~3K1.02×
08Hamburg~6K1.00×
09Sachsen-Anhalt~6K0.97×
10Schleswig-Holstein~9K0.96×
11Sachsen~10K0.95×
12Mecklenburg-Vorpommern~5K0.94×
13Brandenburg~7K0.92×
14Bremen~2K0.90×
15Thüringen~6K0.88×
16Berlin~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Topps, Germany
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Topps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Topps audience
#·InterestCategoryAffinity×
01CapezioSports67.33×
02Mitchell & NessFashion & Accessoires60.26×
03Bob RossMovies & TV52.45×
04Drake UniversityBusiness & Career44.68×
05VuduInternet & Social Media35.02×
06StubHubTravel & Leisure33.42×
07Philadelphia soulMusic & Radio27.86×
08Teyana TaylorMovies & TV22.29×
09Black and White PhotographyArts & Culture19.93×
10Civil marriageKids & Family18.51×
11Gustav KlimtArts & Culture18.15×
12American Beauty (1999 film)Movies & TV18.12×
13Claude MonetArts & Culture16.04×
14Retro GamerGames14.95×
15Trading cardGames14.19×
16Bad BunnyMusic & Radio9.13×
17Instant GamingGames6.26×
18Borussia DortmundSports2.54×
19FIFA World CupSports2.26×
20FC Bayern MunichSports1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Topps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Topps audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.17×
MindfulnessBALANCE1.01×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Topps audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.17×
ExtroversionTHRILL0.39×
Quality AwarenessPREMIUM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Topps's target market in Germany?

Topps's target market in Germany covers an estimated 283,275 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Topps customers?

43.6% of the Topps audience are female, 56.4% are male, with an average age of 33.8 years.

03

Which brands do Topps fans like most?

Topps fans show strongest brand affinity for Bob Ross (52.45×), Vudu (35.02×), and Black and White Photography (19.93×) over the country average.

04

Where do Topps fans live in Germany?

Topps fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Topps fans also like?

Beyond Topps itself, the audience over-indexes on Vudu (35.02×), Black and White Photography (19.93×), Teyana Taylor (22.29×), and Gustav Klimt (18.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Topps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Topps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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