Topps Audience in Germany
Topps has an estimated audience of 254,821 people in Germany. 43.6% are female, 56.4% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bob Ross, Eventim, Vudu, Black and White Photography, Teyana Taylor.
The average Topps fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bob Ross, Eventim, Vudu, with strongest over-indexing on Bob Ross (52.45× the country average). Demographically, the Topps audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Individualism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Topps fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 33.8 |
| Estimated audience size | 254,821 |
Audience persona
The typical Topps fan in Germany is more male, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Bob Ross.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,173 | 1.29× |
| Bayern | 45,926 | 1.12× |
| Baden-Württemberg | 38,842 | 1.12× |
| Niedersachsen | 26,443 | 1.07× |
| Hessen | 19,370 | 1× |
| Rheinland-Pfalz | 14,524 | 1.14× |
| Sachsen | 11,276 | 0.9× |
| Berlin | 9,880 | 0.87× |
| Schleswig-Holstein | 8,972 | 0.98× |
| Brandenburg | 7,158 | 0.91× |
| Hamburg | 5,883 | 1.02× |
| Sachsen-Anhalt | 5,857 | 0.89× |
| Thüringen | 5,557 | 0.86× |
| Mecklenburg-Vorpommern | 4,626 | 0.95× |
| Saarland | 3,250 | 1.04× |
| Bremen | 1,861 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Ross | 52.45× | Movies & TV |
| Eventim | 11.45× | Travel & Leisure |
| Vudu | 35.02× | Internet & Social Media |
| Black and White Photography | 19.93× | Arts & Culture |
| Teyana Taylor | 22.29× | Movies & TV |
| Borussia Dortmund | 2.54× | Sports |
| Gustav Klimt | 18.15× | Arts & Culture |
| Trading card | 14.19× | Games |
| Bad Bunny | 9.13× | Music & Radio |
| Philadelphia soul | 27.86× | Music & Radio |
| StubHub | 33.42× | Travel & Leisure |
| Mitchell & Ness | 60.26× | Fashion & Accessoires |
| Capezio | 67.33× | Sports |
| Retro Gamer | 14.95× | Games |
| Civil marriage | 18.51× | Kids & Family |
| Drake University | 44.68× | Business & Career |
| American Beauty (1999 film) | 18.12× | Movies & TV |
| Salvador Dalí | 12.9× | Arts & Culture |
| Claude Monet | 16.04× | Arts & Culture |
| Harry Potter | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.49 |
| Social Media Usage | JOY | 1.15 |
| Extroversion | THRILL | 1.12 |
| Career Orientation | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| Japan | 9.7% |
| United Kingdom | 7.9% |
See Topps audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Topps have in Germany?
Topps has an estimated audience of 254,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Topps fans?
43.6% of Topps fans are female, 56.4% are male, with an average age of 33.8 years.
Which brands do Topps fans like most?
Topps fans show strongest brand affinity for Bob Ross (52.45×), Eventim (11.45×), and Vudu (35.02×) over the country average.
Where do Topps fans live in Germany?
Topps fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,173), Bayern (reach 45,926), and Baden-Württemberg (reach 38,842). These three regions account for the largest share of the active audience.
What other brands do Topps fans also like?
Beyond Topps itself, the audience over-indexes on Eventim (11.45×), Vudu (35.02×), Black and White Photography (19.93×), and Teyana Taylor (22.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Topps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.