Rascasse Audience Intelligence

Topps Target Market in United States

A data profile of the people who buy, follow and care about Topps in United States — modelled from more than twelve digital signal sources. Topps has an estimated audience of 2,477,573 people in United States.

#1204among Brand in United States#245in Games

The average Topps fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include baseball cards, Retro Fitness, Blaze Pizza, with strongest over-indexing on baseball cards (23.35× the country average).

Demographically, the Topps audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Topps fan in United States is more male, around 35.8 years old, with strong Luxury Orientation tendencies and a notable affinity for baseball cards.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Topps profile in United States.

Audience size
2.5M
in United States
Gender
23.4%♀
76.6% male
Age
35.8
average years
Country rank
#11990
Brand in United States
Fig. 01

Search interest · 12-month trend

+163%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Topps

23.4% are female, 76.6% are male, average age 35.8.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Topps audience in United States
MetricValue
Female23.4%
Male76.6%
Average age35.8
Estimated audience size2,477,573
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Topps audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Topps audience comes from United States.

Worldwide audience distribution share by country for Topps
CountryShare
United States46.3%
Japan8.8%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Topps audience in United States is strongest.

Fig. 05

Top regions by affinity

Topps customers by region in United States
#RegionReachAffinity×
01Hawaii~20K1.88×
02Maine~10K1.71×
03California~300K1.36×
04Pennsylvania~90K1.34×
05Montana~8K1.29×
06Wisconsin~40K1.26×
07New Hampshire~10K1.26×
08West Virginia~10K1.25×
09Indiana~50K1.21×
10New Jersey~60K1.20×
11Kentucky~30K1.18×
12New York~100K1.16×
13Ohio~80K1.16×
14Connecticut~20K1.13×
15Rhode Island~8K1.13×
16Vermont~4K1.11×
17Washington~50K1.10×
18Nevada~20K1.09×
19Michigan~60K1.06×
20North Dakota~5K1.06×
21Iowa~20K1.05×
22Delaware~6K1.05×
23Arizona~40K1.04×
24Illinois~70K1.03×
25Missouri~40K1.03×
26Oregon~20K1.01×
27Massachusetts~40K0.96×
28Kansas~20K0.96×
29South Dakota~5K0.93×
30Oklahoma~20K0.92×
31Tennessee~40K0.90×
32Nebraska~9K0.89×
33Texas~200K0.86×
34Virginia~40K0.86×
35Idaho~9K0.85×
36Florida~100K0.82×
37Minnesota~20K0.82×
38Maryland~30K0.80×
39North Carolina~50K0.79×
40Colorado~30K0.79×
41Arkansas~10K0.79×
42South Carolina~20K0.78×
43New Mexico~8K0.78×
44Alaska~3K0.77×
45Mississippi~10K0.73×
46Georgia~50K0.72×
47Louisiana~20K0.72×
48Utah~10K0.69×
49Alabama~20K0.65×
50Washington, District of Columbia~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Topps, United States
0.56×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Topps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Topps audience
#·InterestCategoryAffinity×
01In-Shape Health ClubsSports29.61×
02Retro FitnessSports27.34×
03Battle.netGames24.97×
04baseball cardsSports23.35×
05Esporta Health ClubsTopic22.64×
06just jaredInternet & Social Media20.92×
07Blaze PizzaFood & Beverages16.94×
08Sports memorabiliaArts & Culture14.88×
09Yu-Gi-Oh!Literature8.04×
10Trading cardGames7.13×
11Yu-Gi-Oh! Trading Card GameGames5.87×
12Collectible card gameGames4.44×
13Pokémon (video game series)Games3.50×
14NBA playoffsSports2.42×
15American footballSports2.08×
16NFLSports1.98×
17NBASports1.95×
18MLBSports1.88×
19Popular musicMusic & Radio1.71×
20GamesGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Topps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Topps audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.40×
MindfulnessBALANCE1.33×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Topps audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
CreativityOPEN0.81×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Topps's target market in United States?

Topps's target market in United States covers an estimated 2,477,573 people, concentrated in California and Texas.

02

What is the gender split and age of Topps customers?

23.4% of the Topps audience are female, 76.6% are male, with an average age of 35.8 years.

03

Which brands do Topps fans like most?

Topps fans show strongest brand affinity for baseball cards (23.35×), Retro Fitness (27.34×), and Blaze Pizza (16.94×) over the country average.

04

Where do Topps fans live in United States?

Topps fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Topps fans also like?

Beyond Topps itself, the audience over-indexes on Retro Fitness (27.34×), Blaze Pizza (16.94×), Sports memorabilia (14.88×), and NFL (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Topps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Topps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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