Topps Audience in United States

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Topps has an estimated audience of 2,107,328 people in United States. 23.4% are female, 76.6% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: baseball cards, Retro Fitness, Blaze Pizza, Sports memorabilia, Battle.net.

The average Topps fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include baseball cards, Retro Fitness, Blaze Pizza, with strongest over-indexing on baseball cards (23.35× the country average). Demographically, the Topps audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Topps fans

Demographic split for Topps audience in United States
MetricValue
Female23.4%
Male76.6%
Average age35.8
Estimated audience size2,107,328

Audience persona

The typical Topps fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for baseball cards.

Top regions in United States

Top regions ranked by reach for Topps in United States
RegionReachAffinity
California339,5471.47×
Texas170,0980.94×
New York148,1061.26×
Florida120,2180.84×
Pennsylvania103,7441.46×
Ohio82,5401.27×
Illinois78,3601.12×
New Jersey69,9521.31×
Michigan58,3271.06×
North Carolina51,6720.81×
Georgia51,4750.79×
Virginia48,4390.94×
Indiana47,3911.23×
Washington46,7481.11×
Arizona42,7000.99×
Tennessee38,9190.92×
Massachusetts38,6240.93×
Wisconsin38,1631.2×
Missouri37,1601.09×
Maryland34,0500.94×
Kentucky31,5521.19×
Colorado27,5340.83×
South Carolina26,5420.84×
Minnesota24,9320.83×
Oregon24,3691.01×
Connecticut23,8081.13×
Oklahoma22,0580.94×
Nevada21,8511.07×
Iowa19,5211.12×
Alabama19,4730.66×
Louisiana19,0690.7×
Hawaii15,9861.76×
Kansas15,9690.96×
Arkansas13,0430.75×
Mississippi12,9630.75×
Utah12,6950.67×
West Virginia11,0531.13×
Maine10,6521.41×
New Hampshire9,9871.2×
Idaho9,1370.86×
Nebraska8,7810.83×
New Mexico8,2650.78×
Rhode Island7,5411.12×
Delaware6,4381.11×
Montana6,2741.07×
South Dakota4,0130.82×
Vermont3,9941.08×
North Dakota3,9400.91×
Washington, District of Columbia3,8510.61×
Alaska2,6240.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Topps audience
BrandAffinityCategory
baseball cards23.35×Sports
Retro Fitness27.34×Sports
Blaze Pizza16.94×Food & Beverages
Sports memorabilia14.88×Arts & Culture
Battle.net24.97×Games
Trading card7.13×Games
just jared20.92×Internet & Social Media
NFL1.98×Sports
American football2.08×Sports
NBA1.95×Sports
Games1.51×Games
Esporta Health Clubs22.64×
Yu-Gi-Oh! Trading Card Game5.87×Games
Yu-Gi-Oh!8.04×Literature
Collectible card game4.44×Games
MLB1.88×Sports
Popular music1.71×Music & Radio
Pokémon (video game series)3.5×Games
NBA playoffs2.42×Sports
In-Shape Health Clubs29.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Topps audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.96
Early Adopter MentalityPOWER1.53
Sports ActivityPOWER1.22
LGBTQ+ IdentityOPEN1.16
SustainabilityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Topps
CountryShare
United States43.7%
Japan9.7%
United Kingdom7.9%

See Topps audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Topps have in United States?

Topps has an estimated audience of 2,107,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Topps fans?

23.4% of Topps fans are female, 76.6% are male, with an average age of 35.8 years.

Which brands do Topps fans like most?

Topps fans show strongest brand affinity for baseball cards (23.35×), Retro Fitness (27.34×), and Blaze Pizza (16.94×) over the country average.

Where do Topps fans live in United States?

Topps fans in United States are most concentrated in California (reach 339,547), Texas (reach 170,098), and New York (reach 148,106). These three regions account for the largest share of the active audience.

What other brands do Topps fans also like?

Beyond Topps itself, the audience over-indexes on Retro Fitness (27.34×), Blaze Pizza (16.94×), Sports memorabilia (14.88×), and Battle.net (24.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Topps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.