Rascasse Audience Intelligence

Retro Fitness Target Market in United States

A data profile of the people who buy, follow and care about Retro Fitness in United States — modelled from more than twelve digital signal sources. Retro Fitness has an estimated audience of 1,352,277 people in United States.

#353among TV series in United States#1955among Brand in United States#1747in Sports

The average Retro Fitness fan in United States is 33.9 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Texas.

Top brand affinities include Natural rubber, Esporta Health Clubs, Healthy Lifestyles, with strongest over-indexing on Natural rubber (6.57× the country average).

Demographically, the Retro Fitness audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retro Fitness fan in United States is balanced, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Category: Sports · Type: Brand · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retro Fitness profile in United States.

Audience size
1.4M
in United States
Gender
46.5%♀
53.5% male
Age
33.9
average years
Country rank
#19149
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Retro Fitness

46.5% are female, 53.5% are male, average age 33.9.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Retro Fitness audience in United States
MetricValue
Female46.5%
Male53.5%
Average age33.9
Estimated audience size1,352,277
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Retro Fitness audience in United States
Age bracketShare%
16-1933%
20-2922%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Retro Fitness audience comes from United States.

Worldwide audience distribution share by country for Retro Fitness
CountryShare
United States96.4%
Canada1.6%
Singapore0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retro Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Retro Fitness customers by region in United States
#RegionReachAffinity×
01New Jersey~900K25.02×
02New York~800K10.13×
03Pennsylvania~100K2.77×
04Massachusetts~60K2.04×
05Florida~200K1.66×
06Texas~200K1.59×
07Utah~20K1.51×
08North Dakota~2K0.78×
09South Dakota~2K0.76×
10Alaska~2K0.76×
11Delaware~3K0.72×
12Montana~3K0.71×
13Vermont~2K0.69×
14Maryland~20K0.65×
15Nebraska~4K0.60×
16Idaho~4K0.60×
17New Mexico~4K0.58×
18Maine~3K0.57×
19Rhode Island~3K0.57×
20Mississippi~6K0.56×
21West Virginia~4K0.56×
22Hawaii~3K0.56×
23New Hampshire~3K0.53×
24Arkansas~6K0.52×
25Michigan~20K0.51×
26Iowa~6K0.50×
27Kansas~5K0.49×
28Washington, District of Columbia~2K0.49×
29Oklahoma~7K0.45×
30Louisiana~8K0.42×
31Connecticut~6K0.42×
32Oregon~7K0.41×
33Alabama~8K0.40×
34Kentucky~7K0.40×
35Nevada~5K0.40×
36Wisconsin~8K0.38×
37Missouri~8K0.35×
38South Carolina~7K0.35×
39Minnesota~7K0.35×
40Tennessee~9K0.32×
41Indiana~8K0.31×
42Colorado~7K0.31×
43Illinois~10K0.30×
44Virginia~10K0.30×
45Arizona~9K0.30×
46Washington~8K0.30×
47Georgia~10K0.28×
48North Carolina~10K0.27×
49Ohio~10K0.25×
50California~30K0.20×
Fig. 06

Affinity by region

Affinity by region — Retro Fitness, United States
0.20×1.00×25.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retro Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retro Fitness audience
#·InterestCategoryAffinity×
01In-Shape Health ClubsSports14.02×
02Esporta Health ClubsTopic12.77×
03Curves InternationalSports9.69×
04Natural rubberCars & Mobility6.57×
05Epic FailsInternet & Social Media6.03×
06Will ArnettMovies & TV4.18×
07The BirdcageMovies & TV4.08×
08SiaMusic & Radio3.95×
09ParenthoodMovies & TV3.90×
10Hercules (2014 film)Movies & TV3.49×
11Healthy LifestylesHealth3.34×
12Princess PollyFashion & Accessoires2.07×
13Jake PaulInternet & Social Media1.90×
14healthHealth1.85×
15Zoom!Business & Career1.84×
16GamingGames1.73×
17BTSMusic & Radio1.72×
18DecorationHome & Garden1.59×
19TwitchGames1.53×
20My Hero AcademiaLiterature1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retro Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retro Fitness audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Pet OwnershipJOY0.59×
Luxury OrientationPREMIUM0.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retro Fitness audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.16×
TraditionCONSERVATISM0.18×
Community OrientationOPEN0.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Retro Fitness's target market in United States?

Retro Fitness's target market in United States covers an estimated 1,352,277 people, concentrated in New Jersey and New York.

02

What is the gender split and age of Retro Fitness customers?

46.5% of the Retro Fitness audience are female, 53.5% are male, with an average age of 33.9 years.

03

Which brands do Retro Fitness fans like most?

Retro Fitness fans show strongest brand affinity for Natural rubber (6.57×), Esporta Health Clubs (12.77×), and Healthy Lifestyles (3.34×) over the country average.

04

Where do Retro Fitness fans live in United States?

Retro Fitness fans in United States are most concentrated in New Jersey (reach ~900K), New York (reach ~800K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Retro Fitness fans also like?

Beyond Retro Fitness itself, the audience over-indexes on Esporta Health Clubs (12.77×), Healthy Lifestyles (3.34×), Curves International (9.69×), and Twitch (1.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Retro Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retro Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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