Rascasse Audience Intelligence

Natural rubber Audience in United States

A data profile of the people who buy, follow and care about Natural rubber in United States — modelled from more than twelve digital signal sources. Natural rubber has an estimated audience of 17,830,985 people in United States.

#1307among Topic in United States#60in Cars & Mobility

The average Natural rubber fan in United States is 43.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include NASDAQ, Discount Tire, Trousers, with strongest over-indexing on NASDAQ (2.52× the country average).

Demographically, the Natural rubber audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural rubber fan in United States is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for NASDAQ.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural rubber profile in United States.

Audience size
17.8M
in United States
Gender
47.4%♀
52.6% male
Age
43.8
average years
Country rank
#1904
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural rubber fans

47.4% are female, 52.6% are male, average age 43.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Natural rubber audience in United States
MetricValue
Female47.4%
Male52.6%
Average age43.8
Estimated audience size17,830,985
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Natural rubber audience in United States
Age bracketShare%
16-199%
20-2917%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Natural rubber audience comes from United States.

Worldwide audience distribution share by country for Natural rubber
CountryShare
United States27.3%
United Kingdom6.2%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural rubber audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural rubber fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.14×
02Washington~400K1.12×
03Alaska~40K1.12×
04Virginia~500K1.11×
05Utah~200K1.11×
06Vermont~30K1.10×
07California~2M1.09×
08North Dakota~40K1.08×
09Massachusetts~400K1.07×
10South Dakota~40K1.05×
11New Hampshire~70K1.03×
12Montana~50K1.03×
13New York~1M1.01×
14Minnesota~300K1.01×
15Louisiana~200K1.01×
16Connecticut~200K1.01×
17Rhode Island~60K1.01×
18Delaware~50K1.01×
19Maine~60K1.00×
20South Carolina~300K0.99×
21Idaho~90K0.99×
22Missouri~300K0.98×
23New Mexico~90K0.98×
24Nebraska~90K0.98×
25Hawaii~80K0.98×
26Washington, District of Columbia~50K0.98×
27Georgia~500K0.97×
28Oklahoma~200K0.97×
29Kansas~100K0.97×
30West Virginia~80K0.97×
31Pennsylvania~600K0.96×
32Michigan~400K0.96×
33Iowa~100K0.96×
34Ohio~500K0.95×
35Colorado~300K0.95×
36Kentucky~200K0.95×
37New Jersey~400K0.94×
38Maryland~300K0.94×
39Mississippi~100K0.94×
40Arkansas~100K0.94×
41Wisconsin~200K0.93×
42Illinois~500K0.92×
43Indiana~300K0.92×
44Texas~1.5M0.90×
45Nevada~200K0.90×
46North Carolina~500K0.89×
47Alabama~200K0.89×
48Arizona~300K0.88×
49Tennessee~300K0.86×
50Florida~900K0.75×
Fig. 06

Affinity by region

Affinity by region — Natural rubber, United States
0.75×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural rubber audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural rubber audience
#·InterestCategoryAffinity×
01Rim (wheel)Cars & Mobility4.74×
02NASDAQBusiness & Career2.52×
03Discount TireShopping2.52×
04WaterproofingHome & Garden2.00×
05Dump truckCars & Mobility1.91×
06Chuck NorrisMovies & TV1.82×
07Hardware storeHome & Garden1.77×
08Made in USABusiness & Career1.76×
09Rail transportTravel & Leisure1.76×
10TrousersFashion & Accessoires1.69×
11HatFashion & Accessoires1.67×
12Real propertyHome & Garden1.66×
13Nordstrom rackFashion & Accessoires1.65×
14LogisticsBusiness & Career1.62×
15CarGurusCars & Mobility1.62×
16AuctionShopping1.56×
17Air conditioningTechnology & Electronics1.53×
18LodgingTravel & Leisure1.51×
19CabinetryHome & Garden1.51×
20Men's clothingFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural rubber audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural rubber audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Quality AwarenessPREMIUM1.35×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural rubber audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Social Media UsageJOY0.83×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural rubber have in United States?

Natural rubber has an estimated audience of 17,830,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural rubber fans?

47.4% of Natural rubber fans are female, 52.6% are male, with an average age of 43.8 years.

03

Which brands do Natural rubber fans like most?

Natural rubber fans show strongest brand affinity for NASDAQ (2.52×), Discount Tire (2.52×), and Trousers (1.69×) over the country average.

04

Where do Natural rubber fans live in United States?

Natural rubber fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Natural rubber fans also like?

Beyond Natural rubber itself, the audience over-indexes on Discount Tire (2.52×), Trousers (1.69×), Men's clothing (1.5×), and Nordstrom rack (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Natural rubber audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural rubber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →