Natural rubber Audience in Germany
Natural rubber has an estimated audience of 1,650,465 people in Germany. 51.1% are female, 48.9% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Baby food, Do it yourself (DIY), Pampers, Parental leave.
The average Natural rubber fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Baby food, Do it yourself (DIY), with strongest over-indexing on Tagesschau (2.3× the country average). Demographically, the Natural rubber audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Natural rubber fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 43.3 |
| Estimated audience size | 1,650,465 |
Audience persona
The typical Natural rubber fan in Germany is balanced, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 393,831 | 1.09× |
| Bayern | 322,162 | 1.21× |
| Baden-Württemberg | 289,126 | 1.28× |
| Niedersachsen | 174,237 | 1.09× |
| Hessen | 152,413 | 1.21× |
| Berlin | 83,015 | 1.12× |
| Rheinland-Pfalz | 80,663 | 0.98× |
| Sachsen | 75,279 | 0.93× |
| Schleswig-Holstein | 69,085 | 1.17× |
| Hamburg | 43,576 | 1.17× |
| Brandenburg | 40,894 | 0.8× |
| Thüringen | 37,784 | 0.9× |
| Sachsen-Anhalt | 30,143 | 0.7× |
| Mecklenburg-Vorpommern | 20,747 | 0.66× |
| Bremen | 14,243 | 1.01× |
| Saarland | 13,750 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.3× | Movies & TV |
| Baby food | 3.44× | Kids & Family |
| Do it yourself (DIY) | 2.19× | Home & Garden |
| Pampers | 4.89× | Kids & Family |
| Parental leave | 4.62× | Kids & Family |
| Hygiene | 2.87× | Beauty & Wellness |
| Spiegel Online | 1.81× | News |
| Pets | 1.53× | Pets & Animals |
| Family | 1.68× | Kids & Family |
| Automobiles | 1.67× | Cars & Mobility |
| Wellington boot | 21.54× | Fashion & Accessoires |
| Walking | 3.55× | Sports |
| Primark | 2.28× | Shopping |
| Stuttgart | 2.51× | Travel & Leisure |
| Self care | 2.61× | Health |
| Hairstyle | 2.28× | Beauty & Wellness |
| Steve Buscemi | 6.49× | Movies & TV |
| Designer clothing | 3× | Fashion & Accessoires |
| Vacation rental | 3.03× | Travel & Leisure |
| Etsy | 2.43× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.33 |
| DIY Mentality | THRILL | 1.75 |
| Luxury Orientation | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.65 |
| Quality Awareness | PREMIUM | 1.61 |
| Sports Activity | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 6.2% |
| Italy | 4.5% |
See Natural rubber audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural rubber have in Germany?
Natural rubber has an estimated audience of 1,650,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Natural rubber fans?
51.1% of Natural rubber fans are female, 48.9% are male, with an average age of 43.3 years.
Which brands do Natural rubber fans like most?
Natural rubber fans show strongest brand affinity for Tagesschau (2.3×), Baby food (3.44×), and Do it yourself (DIY) (2.19×) over the country average.
Where do Natural rubber fans live in Germany?
Natural rubber fans in Germany are most concentrated in Nordrhein-Westfalen (reach 393,831), Bayern (reach 322,162), and Baden-Württemberg (reach 289,126). These three regions account for the largest share of the active audience.
What other brands do Natural rubber fans also like?
Beyond Natural rubber itself, the audience over-indexes on Baby food (3.44×), Do it yourself (DIY) (2.19×), Pampers (4.89×), and Parental leave (4.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural rubber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.