The Birdcage Audience in United States

The Birdcage logo

The Birdcage has an estimated audience of 1,175,441 people in United States. 57.6% are female, 42.4% are male, average age 46.8. Top regions: California, Florida, Texas. Top brand affinities: Guayas Province, Hibachi, Dog breed, Wok, Google Home.

The average The Birdcage fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Guayas Province, Hibachi, Dog breed, with strongest over-indexing on Guayas Province (54.58× the country average). Demographically, the The Birdcage audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Birdcage fans

Demographic split for The Birdcage audience in United States
MetricValue
Female57.6%
Male42.4%
Average age46.8
Estimated audience size1,175,441

Audience persona

The typical The Birdcage fan in United States is more female, around 46.8 years old, with strong Risk Appetite tendencies and a notable affinity for Guayas Province.

Top regions in United States

Top regions ranked by reach for The Birdcage in United States
RegionReachAffinity
California138,3821.07×
Florida91,4011.15×
Texas87,1420.86×
New York78,7131.2×
Pennsylvania43,5281.1×
Illinois41,5941.06×
Ohio38,0061.05×
North Carolina32,0170.91×
Georgia30,4700.84×
New Jersey30,1801.01×
Michigan30,0270.98×
Massachusetts29,8071.29×
Washington28,7291.22×
Virginia26,1630.91×
Tennessee22,3190.95×
Colorado21,2291.15×
Indiana19,8220.92×
Arizona19,8060.83×
Missouri19,3771.02×
Oregon17,8201.32×
Minnesota17,3841.03×
Maryland17,2760.85×
Wisconsin17,1520.97×
South Carolina14,6900.83×
Connecticut13,9571.18×
Kentucky13,8960.94×
Louisiana12,5950.83×
Oklahoma11,3530.87×
Utah9,9800.95×
Nevada9,8310.86×
Alabama9,7550.59×
Iowa9,0090.93×
Kansas8,5500.92×
Arkansas8,5410.88×
Hawaii8,0231.59×
New Mexico6,5001.1×
Mississippi5,9050.61×
Maine5,8951.4×
New Hampshire5,8101.25×
Idaho5,3020.9×
Nebraska5,0470.86×
Rhode Island4,7041.26×
Washington, District of Columbia4,4721.27×
West Virginia4,4120.81×
Montana3,4521.06×
Delaware2,9140.9×
Vermont2,8381.38×
South Dakota2,3870.88×
Alaska1,8290.73×
North Dakota1,8110.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Birdcage audience
BrandAffinityCategory
Guayas Province54.58×Travel & Leisure
Hibachi11.02×Food & Beverages
Dog breed1.62×Pets & Animals
Wok8.73×Food & Beverages
Google Home8.04×Technology & Electronics
Elsword20×Games
Ken Ham24.62×Business & Career
Goop6.25×Internet & Social Media
Historic site4.84×Arts & Culture
Israel2.24×Travel & Leisure
headspace9.57×Health
Whataburger1.79×Food & Beverages
Chromebook5.69×Technology & Electronics
Non-celiac gluten sensitivity10.85×Health
Monogram3.57×Home & Garden
Minnesota1.56×Travel & Leisure
Grace Slick7.69×Music & Radio
Nebraska Cornhuskers football3.16×Sports
Governor of Michigan6.47×Politics & Society
TV Fanatic8.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Birdcage audience
TraitClusterScore
Risk AppetiteTHRILL2.47
IndulgenceJOY1.41
Community OrientationOPEN1.4
TraditionCONSERVATISM1.35
Luxury OrientationPREMIUM1.35
SpiritualityBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for The Birdcage
CountryShare
United States44.1%
United Kingdom12.4%
Italy4.0%

See The Birdcage audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Birdcage have in United States?

The Birdcage has an estimated audience of 1,175,441 people in United States, concentrated in California and Florida.

What is the gender split and age of The Birdcage fans?

57.6% of The Birdcage fans are female, 42.4% are male, with an average age of 46.8 years.

Which brands do The Birdcage fans like most?

The Birdcage fans show strongest brand affinity for Guayas Province (54.58×), Hibachi (11.02×), and Dog breed (1.62×) over the country average.

Where do The Birdcage fans live in United States?

The Birdcage fans in United States are most concentrated in California (reach 138,382), Florida (reach 91,401), and Texas (reach 87,142). These three regions account for the largest share of the active audience.

What other brands do The Birdcage fans also like?

Beyond The Birdcage itself, the audience over-indexes on Hibachi (11.02×), Dog breed (1.62×), Wok (8.73×), and Google Home (8.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Birdcage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.