Rascasse Audience Intelligence

The Birdcage Audience in United States

A data profile of the people who buy, follow and care about The Birdcage in United States — modelled from more than twelve digital signal sources. The Birdcage has an estimated audience of 1,317,527 people in United States.

#1360among Movie / TV Show / Series in United States#3328in Movies & TV

The average The Birdcage fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Rosie O'Donnell, Nathan Lane, Smallville, with strongest over-indexing on Rosie O'Donnell (52.9× the country average).

Demographically, the The Birdcage audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Birdcage fan in United States is more female, around 46.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Rosie O'Donnell.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Birdcage profile in United States.

Audience size
1.3M
in United States
Gender
57.6%♀
42.4% male
Age
46.8
average years
Country rank
#19524
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Birdcage viewers

57.6% are female, 42.4% are male, average age 46.8.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for The Birdcage audience in United States
MetricValue
Female57.6%
Male42.4%
Average age46.8
Estimated audience size1,317,527
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the The Birdcage audience in United States
Age bracketShare%
16-198%
20-2911%
30-3917%
40-4924%
50+40%
Fig. 04

Worldwide distribution

43.7%

of the worldwide The Birdcage audience comes from United States.

Worldwide audience distribution share by country for The Birdcage
CountryShare
United States43.7%
United Kingdom12.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Birdcage audience in United States is strongest.

Fig. 05

Top regions by affinity

The Birdcage fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.61×
02Maine~6K1.36×
03Vermont~3K1.35×
04Oregon~20K1.29×
05Connecticut~20K1.28×
06Massachusetts~30K1.24×
07New Hampshire~6K1.24×
08Washington, District of Columbia~4K1.23×
09South Dakota~3K1.23×
10Rhode Island~5K1.21×
11New York~70K1.12×
12Washington~30K1.12×
13Colorado~20K1.09×
14New Mexico~6K1.09×
15Florida~90K1.07×
16Montana~3K1.05×
17Pennsylvania~40K1.03×
18Missouri~20K1.02×
19California~100K0.99×
20New Jersey~30K0.99×
21Minnesota~20K0.99×
22Illinois~40K0.97×
23Ohio~30K0.96×
24Utah~10K0.95×
25Delaware~3K0.94×
26Michigan~30K0.93×
27Wisconsin~20K0.93×
28Idaho~5K0.93×
29Kentucky~10K0.91×
30Kansas~8K0.91×
31Alaska~2K0.90×
32Virginia~30K0.89×
33Tennessee~20K0.89×
34Iowa~9K0.89×
35Indiana~20K0.88×
36Arkansas~9K0.88×
37Oklahoma~10K0.86×
38Maryland~20K0.85×
39West Virginia~5K0.85×
40North Carolina~30K0.84×
41Arizona~20K0.84×
42Nevada~10K0.84×
43Nebraska~5K0.84×
44South Carolina~10K0.81×
45Louisiana~10K0.81×
46North Dakota~2K0.81×
47Texas~80K0.79×
48Georgia~30K0.79×
49Alabama~10K0.67×
50Mississippi~6K0.63×
Fig. 06

Affinity by region

Affinity by region — The Birdcage, United States
0.63×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Birdcage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Birdcage audience
#·InterestCategoryAffinity×
01Birra MorettiFood & Beverages94.17×
02Nathan LaneMovies & TV84.28×
03Rosie O'DonnellMovies & TV52.90×
04SmallvilleMovies & TV40.68×
05RocketManMovies & TV37.82×
06Aidan GillenMovies & TV30.06×
07Stacey DashFashion & Accessoires25.26×
08Dennis QuaidMovies & TV20.00×
09Casey AffleckMovies & TV20.00×
10Gangs of New YorkMovies & TV20.00×
11EraserheadMovies & TV20.00×
12The Legend of ZeldaGames12.72×
13Brokeback MountainMovies & TV11.26×
14Tom CruiseMovies & TV9.04×
15FedExBusiness & Career4.30×
16SubwayFood & Beverages2.66×
17Mortgage loansBusiness & Career2.55×
18McDonald'sFood & Beverages2.45×
19RedditInternet & Social Media2.42×
20PinterestInternet & Social Media2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Birdcage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Birdcage audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.76×
Family OrientationCONSERVATISM1.63×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Birdcage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Birdcage have in United States?

The Birdcage has an estimated audience of 1,317,527 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Birdcage viewers?

57.6% of The Birdcage fans are female, 42.4% are male, with an average age of 46.8 years.

03

Which brands do The Birdcage fans like most?

The Birdcage fans show strongest brand affinity for Rosie O'Donnell (52.9×), Nathan Lane (84.28×), and Smallville (40.68×) over the country average.

04

Where do The Birdcage fans live in United States?

The Birdcage fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Birdcage fans also like?

Beyond The Birdcage itself, the audience over-indexes on Nathan Lane (84.28×), Smallville (40.68×), Dennis Quaid (20×), and The Legend of Zelda (12.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Birdcage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Birdcage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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